📌 Core Information
🔹 Job Title: SAS Marketing Campaign Analyst
🔹 Company: U.S. Bank
🔹 Location: Minneapolis, MN (Hybrid: 3+ days on-site)
🔹 Job Type: Full-Time
🔹 Category: Banking, Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns for Business Banking
- Collaborating with internal business marketing and product teams
- Managing campaign deliverables and ensuring data quality control
- Working independently with strong analytic, communication, and project management skills
ASSUMPTION: This role requires a balance of technical skills (SAS, SQL) and soft skills (communication, project management) to succeed in a collaborative, fast-paced environment.
📋 Key Responsibilities
✅ Engage with internal business marketing and product teams to execute key initiatives
✅ Interpret business needs into campaign data requirements
✅ Build and execute marketing campaigns across multiple channels
✅ Perform campaign data quality control to verify expected results and campaign requirements are met
✅ Coordinate campaign deliverables to internal and external end users
ASSUMPTION: The role involves a mix of independent work and collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in a quantitative field (e.g., econometrics, computer science, engineering, applied mathematics)
Experience: 5-7 years of statistics or analytics experience
Required Skills:
- Proficient in SAS, SQL, or related coding
- Experience extracting data from multiple source systems and relational databases
- Analytic and problem-solving skills with attention to detail
- Ability to multi-task under tight deadlines
Preferred Skills:
- 5+ years of Marketing Campaign Operations, Marketing Analytics, or related field experience
- Business Banking Marketing Operations experience
- Financial Services industry experience
- Demonstrated ability to work in a fast-paced, team-oriented, and collaborative environment
- Project management experience
- Excellent written and oral communication skills
ASSUMPTION: While the role requires specific technical skills, it's equally important for candidates to possess strong communication, project management, and problem-solving skills to succeed in this collaborative environment.
💰 Compensation & Benefits
Salary Range: $105,400 - $136,400 (based on primary location: Minneapolis, MN)
Benefits:
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (2-5 weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals (1 hour for every 30 worked, up to 80 hours per calendar year)
Working Hours: Full-time (40 hours/week) with flexible hybrid schedule (3+ days on-site)
ASSUMPTION: The salary range provided is based on the primary location and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking. U.S. Bank is one of the largest commercial banks in the United States, offering a wide range of financial services to consumers, businesses, and institutions.
Company Size: 10,001+ employees. As a large organization, U.S. Bank offers numerous opportunities for career growth and development.
Founded: 1863. U.S. Bank has a long history and established reputation in the banking industry.
Company Description:
- U.S. Bank helps millions of clients achieve their financial goals with a balance of best-in-class technology and human expertise
- Offers a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management, and consumer banking
- Recognized for strength, stability, and ethical practices
Company Specialties:
- Asset-based lending
- Commercial lending
- Custody services
- Equipment financing
- Foreign exchange
- Fund services
- Global payments and receivables
- Liquidity and asset management
- Loan syndication
- Market risk management
- Payment processing
- Treasury management
- Supply chain financing
- Wealth management
- Mortgage
- Home equity
- Deposits
- Loans
- Banking and financial services
Company Website: https://www.usbank.com/index.html
ASSUMPTION: U.S. Bank's extensive range of services and large employee base provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of technical skills and experience, as well as strong communication and project management abilities.
Reporting Structure: The role reports to the Business Banking Marketing team and collaborates with various internal and external partners.
Work Arrangement: Hybrid. The role offers a flexible schedule with an in-office expectation of 3 or more days per week.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Business Banking Marketing team
- Opportunities to work on high-impact campaigns and projects
- Ability to learn and develop new skills through collaboration with experienced team members
ASSUMPTION: This role offers opportunities for career growth and development within the Business Banking Marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid. The role offers a flexible schedule with an in-office expectation of 3 or more days per week.
Office Location(s): Minneapolis, MN (with the option to work remotely for the other days)
Geographic Context:
- Minneapolis is the largest city in Minnesota and offers a mix of urban and suburban living
- The city is known for its strong job market, diverse cultural scene, and outdoor recreation opportunities
- Minneapolis has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time (40 hours/week) with a flexible hybrid schedule
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment for productivity and personal needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Final interview with the hiring manager and/or other stakeholders
Key Assessment Areas:
- Technical skills (SAS, SQL, data analysis)
- Communication and presentation skills
- Problem-solving and critical thinking
- Project management and organizational skills
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on marketing campaign operations, analytics, and data management
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of your work with SAS and SQL to showcase your technical proficiency during the interview
ATS Keywords: SAS, SQL, marketing campaign operations, marketing analytics, data quality control, project management, analytics, problem-solving, communication, attention to detail, multi-tasking, team-oriented, collaborative environment
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, communication abilities, and cultural fit within the Business Banking Marketing team.
🛠️ Tools & Technologies
- SAS
- SQL
- Relational databases
- Campaign management software (e.g., Adobe Campaign, Marketo, Salesforce Marketing Cloud)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The role requires proficiency in SAS and SQL, as well as experience with campaign management software and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Collaborate effectively
- Never stop learning
- Demonstrate accountability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on delivering high-quality campaigns
Self-Assessment Questions:
- Do you have a proven track record of successfully managing marketing campaigns in a fast-paced environment?
- Are you comfortable working with large datasets and performing data quality control?
- Can you effectively collaborate with various internal and external partners to deliver campaign results?
ASSUMPTION: U.S. Bank values candidates who align with their core values and can thrive in a collaborative, fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Working with large datasets and ensuring data quality control
- Collaborating effectively with various internal and external partners
- Adapting to changes in campaign requirements and priorities
ASSUMPTION: The role presents unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role differs from other marketing campaign analyst positions in its focus on Business Banking and the requirement to collaborate with various internal and external partners
- Industry-specific context: The banking industry is highly regulated, requiring a strong understanding of compliance and risk management principles
- Career path comparison: This role offers opportunities for career growth and development within the Business Banking Marketing team and the broader organization
ASSUMPTION: While this role shares similarities with other marketing campaign analyst positions, its unique focus on Business Banking and the requirement to collaborate with various partners set it apart.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new Business Banking product
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with external partners to integrate campaign data into their systems and ensure seamless delivery
ASSUMPTION: The role involves a mix of independent work and collaboration, requiring strong communication, project management, and analytical skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle and my role in managing it?
- How does this role collaborate with other teams within Business Banking and the broader organization?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does U.S. Bank support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills in marketing campaign operations, analytics, and data management
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of your work with SAS and SQL to showcase your technical proficiency during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
