SBS -Assistant Brand Manager, India Consumables

📌 Core Information

🔹 Job Title: SBS - Assistant Brand Manager, India Consumables

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Brand Management

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving brand growth through focus on selection, demand generation, catalogue quality, business advice, and availability
• Collaborating with cross-functional teams to create marketing strategies and improve brand inputs
• Building and maintaining strong relationships with top-tiered brands
• Leveraging Amazon's tools and programs to enhance business inputs and drive growth
• Working in a fast-paced, entrepreneurial environment that requires flexibility, speed, and data-driven decision-making

ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on delivering results and moving quickly to implement ideas.

📋 Key Responsibilities

✅ Building and maintaining brand selection by identifying gaps and tracking offline catalogues to ensure all relevant selection is present on Amazon

✅ Generating demand for brands through marketing strategies and working with the category management team to create marketing calendars based on vendor objectives

✅ Supporting brand participation in Amazon programs and providing business advice to drive growth

✅ Ensuring continuous availability of products and maintaining high inventory levels

✅ Ensuring the best input from brands is updated for customer interface on Amazon detail pages through perfect images, product descriptions, etc.

ASSUMPTION: This role requires a strong understanding of online selling, product cycles, and the ability to succeed at planning, forecasting, and driving an online business.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-5 years of experience in brand management, marketing, or a related field

Required Skills:

• Proven track record in building brand relationships and driving results
• Strong analytical skills and data-driven decision-making abilities
• Excellent communication skills, both written and verbal
• Proven ability to succeed in a fast-paced, entrepreneurial environment
• Strong planning and forecasting skills

Preferred Skills:

• Experience in online selling and product cycle planning
• Fluency in English and local language(s)

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and relevant e-commerce platforms is expected for this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 LPA (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and employee discounts
• Opportunities for professional growth and development
• Dynamic, fast-paced work environment with a strong focus on innovation and customer obsession

Working Hours: Full-time, 40 hours per week (Flexible work arrangements may be available)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Large enterprise)

Founded: 1994 (Amazon was founded in Bellevue, WA, USA)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
• Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

• E-commerce platform and services
• Cloud computing and storage (Amazon Web Services)
• Digital content and streaming (Amazon Prime Video, Amazon Music, etc.)
• Artificial intelligence and machine learning (Alexa, Amazon Echo, etc.)

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Brand Manager and works closely with cross-functional teams, including category management, marketing, and vendor management

Work Arrangement: On-site, full-time position with the possibility of flexible work arrangements

Growth Opportunities:

• Progression to a Brand Manager role or other leadership positions within Amazon's brand management or related teams
• Expansion into other business segments or geographic regions within Amazon
• Development of skills in areas such as marketing, vendor management, and category management

ASSUMPTION: Success in this role may lead to opportunities in Amazon's other business segments, such as Amazon Web Services, Amazon Prime Video, or Amazon Devices.

🌍 Location & Work Environment

Office Type: Corporate office environment with open-plan workspaces and collaborative work areas

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and the largest city in the state
• Bengaluru is known for its thriving tech industry and is often referred to as the "Silicon Valley of India"
• The city offers a mix of urban and suburban living, with a variety of neighborhoods to choose from

Work Schedule: Standard office hours with flexibility for remote work or adjusted hours as needed

ASSUMPTION: The work environment at Amazon's Bengaluru office is dynamic, fast-paced, and collaborative, with a strong focus on innovation and customer obsession.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Amazon careers portal
• Phone or video screening to assess cultural fit and basic qualifications
• On-site or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and fit
• Final round interview with senior leadership to discuss career growth opportunities and next steps

Key Assessment Areas:

• Problem-solving skills and ability to think critically about business challenges
• Communication skills and ability to articulate ideas clearly and persuasively
• Cultural fit and alignment with Amazon's leadership principles
• Analytical skills and data-driven decision-making abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Amazon's business and the specific needs of the brand management team
• Prepare examples of your ability to drive results and make data-driven decisions in previous roles

ATS Keywords: Brand management, brand relationships, demand generation, marketing, online selling, product cycles, planning, forecasting, results orientation, flexibility, data-driven decision-making

ASSUMPTION: The application process for this role may be subject to change based on Amazon's hiring practices and the specific needs of the brand management team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Amazon's proprietary tools and platforms (e.g., Amazon Seller Central, Amazon Vendor Central)
• E-commerce platforms and analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management and collaboration tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Proficiency in Microsoft Office Suite and relevant e-commerce platforms is expected for this role. Familiarity with Amazon's proprietary tools and platforms may be an advantage.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality
• Earn trust

Work Style:

• Fast-paced and dynamic, with a focus on innovation and continuous improvement
• Collaborative and cross-functional, with a strong emphasis on teamwork and communication
• Data-driven and analytical, with a focus on making decisions based on data and customer insights
• Results-oriented, with a strong focus on delivering results and driving business growth

Self-Assessment Questions:

• Do I have a proven track record of building brand relationships and driving results?
• Am I comfortable working in a fast-paced, dynamic environment with a strong focus on innovation and continuous improvement?
• Do I have strong analytical skills and the ability to make data-driven decisions?
• Am I an effective communicator, both written and verbal, with the ability to articulate ideas clearly and persuasively?
• Do I have a strong understanding of online selling, product cycles, and the ability to succeed at planning, forecasting, and driving an online business?

ASSUMPTION: Success in this role requires a strong cultural fit with Amazon's leadership principles and a willingness to embrace the company's fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Managing multiple brands and priorities simultaneously, requiring strong organizational skills and time management
• Working with cross-functional teams and stakeholders, requiring strong communication and collaboration skills
• Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines
• Dealing with the complexity of Amazon's vast product catalog and vendor relationships

ASSUMPTION: These challenges are inherent to the role and require a high level of adaptability, resilience, and strong communication skills to overcome.

📈 Similar Roles Comparison

• This role is similar to other brand management positions in the e-commerce and retail industries, with a focus on driving brand growth and improving business inputs
• However, this role is unique in its focus on Amazon's Strategic Brand Services (SBS) and the specific needs of top-tiered brands
• Career progression in this role may lead to opportunities in Amazon's other business segments or geographic regions, offering unique growth opportunities not available in similar roles outside of Amazon

ASSUMPTION: While this role shares similarities with other brand management positions, its focus on Amazon's SBS and top-tiered brands sets it apart and offers unique growth opportunities within the company.

📝 Sample Projects

• Developing and executing a marketing strategy to drive demand for a specific brand, resulting in a 20% increase in sales within the first six months
• Identifying and addressing selection gaps for a brand, leading to a 15% increase in online sales within three months

• Collaborating with the category management team to create a marketing calendar based on vendor objectives, resulting in a 15% increase in sales for the brand within the first quarter

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on driving results and improving business inputs for top-tiered brands.

❓ Key Questions to Ask During Interview

• Can you describe the specific needs of the brand management team and how this role will contribute to their success?
• How does this role fit into the broader context of Amazon's Strategic Brand Services (SBS) and the company's long-term goals for brand growth?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Amazon support the professional development and growth of its brand management team members?
• What are the key challenges facing the brand management team, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your understanding of the specific needs of the brand management team, while also providing valuable insights into the company's long-term goals and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on brand management, online selling, and data-driven decision-making
• Prepare examples of your ability to drive results and make data-driven decisions in previous roles, with a focus on brand growth and business input improvement
• If applicable, prepare a portfolio or examples of your work to demonstrate your skills and qualifications for this role
• Follow up with the hiring manager or recruiter one week after submitting your application to inquire about the status of your application and next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.