SBS - Assistant Brand Manager, Kitchen

📌 Core Information

🔹 Job Title: Assistant Brand Manager, Kitchen

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Brand Management

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Focusing on 5 core areas: selection, demand generation, catalogue quality, business advice, and availability
• Building and maintaining brand relationships with vendors and partners
• Planning and executing product cycles and online selling strategies
• Working in a fast-paced, entrepreneurial environment
• Collaborating with cross-functional teams and stakeholders

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results and moving quickly.

📋 Key Responsibilities

✅ Identifying and addressing selection gaps to ensure comprehensive product offerings

✅ Developing and implementing demand generation strategies to increase sales

✅ Providing business advice and support to brands participating in Amazon programs

✅ Ensuring continuous product availability and managing inventory levels

✅ Maintaining and improving catalogue quality on Amazon through accurate product information and high-quality images

✅ Collaborating with internal teams and external partners to achieve shared goals

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive business success.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-5 years of experience in brand management, marketing, or a related role

Required Skills:

• Proven track record in brand relationship building
• Understanding of online selling and product cycles
• Strong analytical skills and data-driven decision making
• Excellent communication and stakeholder management skills
• Ability to work in a fast-paced, entrepreneurial environment
• Proven ability to drive results and take ownership of projects

Preferred Skills:

• Experience with Amazon's platform and tools
• Fluency in multiple languages
• Experience working with cross-functional teams

ASSUMPTION: While experience with Amazon's platform is not required, it would be beneficial for understanding the company's unique selling environment.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products

Working Hours: Full-time, Monday-Friday, with some flexibility for work-from-home

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Large enterprise)

Founded: 1994 (Over 20 years ago)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon is guided by principles such as customer obsession, passion for invention, operational excellence, and long-term thinking
• Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

• E-commerce
• Retail
• Operations
• Internet

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Brand Manager and may have supervisory responsibilities for junior team members

Work Arrangement: On-site, with some flexibility for work-from-home

Growth Opportunities:

• Progression to a Senior Brand Manager or other leadership roles within the brand management team
• Expansion into related fields such as marketing, category management, or vendor management
• Opportunities to work on special projects or initiatives that drive business growth

ASSUMPTION: This role offers significant growth potential within Amazon's brand management team and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office with open-plan workspaces and dedicated meeting rooms

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of the Indian state of Karnataka and is known for its thriving tech industry
• The city offers a mix of urban and suburban living, with numerous parks, restaurants, and cultural attractions
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time, Monday-Friday, with some flexibility for work-from-home

ASSUMPTION: The work environment at Amazon's Bengaluru office is dynamic, collaborative, and focused on driving results.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with a member of the HR team
• In-depth interviews with the hiring manager and other team members
• Final round interviews with senior leadership or other stakeholders

Key Assessment Areas:

• Brand management experience and skills
• Analytical and problem-solving abilities
• Communication and stakeholder management skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Tailor your resume to highlight relevant brand management experience and skills
• Prepare examples of your brand management accomplishments and the impact you've made in previous roles
• Demonstrate your understanding of Amazon's business and the specific needs of the Kitchen category

ATS Keywords: Brand Management, Kitchen, Demand Generation, Catalogue Quality, Business Advice, Availability, Amazon, E-commerce, Retail

ASSUMPTION: The application process for this role is likely to be competitive, and applicants should focus on demonstrating their relevant experience and skills.

🛠️ Tools & Technologies

• Amazon's proprietary brand management tools and platforms
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Excel, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with Amazon's proprietary tools and platforms is beneficial but not required for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Operational excellence
• Long-term thinking

Work Style:

• Fast-paced and entrepreneurial
• Collaborative and cross-functional
• Data-driven and results-oriented
• Focused on customer experience and satisfaction

Self-Assessment Questions:

• Do you have a proven track record of building and maintaining brand relationships?
• Are you comfortable working in a fast-paced, entrepreneurial environment?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Are you an effective communicator and stakeholder manager?

ASSUMPTION: Applicants should assess their fit with Amazon's company values and work style to ensure a successful and fulfilling career at the organization.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to changes in the market and business needs
• Maintaining a strong work-life balance in a demanding role

ASSUMPTION: These challenges are common in brand management roles and can be mitigated with strong time management, communication, and collaboration skills.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position has a stronger focus on demand generation and catalogue quality
• This role is specific to the Kitchen category, which has unique market dynamics and customer needs
• Career progression in brand management typically involves moving into senior roles or expanding into related fields

ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and interests.

📝 Sample Projects

• Developing and executing a demand generation campaign for a new product launch
• Conducting a competitive analysis and identifying opportunities to improve catalogue quality
• Collaborating with a vendor to optimize their product listings and improve sales performance

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that an Assistant Brand Manager might undertake in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Kitchen category, and how can this role help address them?
• How does this role collaborate with other teams and stakeholders within Amazon?
• What opportunities are there for growth and development within the brand management team?
• How does Amazon support work-life balance for its employees?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the business and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal
• Tailor your resume to highlight your brand management experience and skills
• Prepare a cover letter that explains your interest in the role and how your background and skills make you a strong fit
• Prepare examples of your brand management accomplishments and the impact you've made in previous roles
• Follow up with the hiring manager or HR contact within one week of submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.