SBS-Brand Manager, Home Improvement

📌 Core Information

🔹 Job Title: Brand Manager, Home Improvement

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Brand Management

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and managing brand relationships with vendors and partners
• Planning and executing product cycles and online selling strategies
• Analyzing and driving demand generation through marketing campaigns
• Ensuring high-quality product catalogues and continuous product availability
• Collaborating with cross-functional teams to achieve business objectives

ASSUMPTION: This role requires a strong understanding of brand management, online selling, and vendor management. Experience in the home improvement industry is a plus but not required.

📋 Key Responsibilities

✅ Build and maintain strong relationships with vendors and partners to drive brand selection and growth

✅ Plan and execute product cycles and online selling strategies to maximize sales and profitability

✅ Analyze and drive demand generation through marketing campaigns, promotions, and pricing strategies

✅ Ensure high-quality product catalogues by managing product information, images, and descriptions on Amazon

✅ Collaborate with cross-functional teams, including category management, marketing, and operations, to achieve business objectives

✅ Monitor and optimize product availability to meet customer demand

ASSUMPTION: This role requires strong communication, analytical, and project management skills. The ideal candidate should be comfortable working in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-5 years of experience in brand management, marketing, or a related role

Required Skills:

• Proven track record in brand management and vendor relationship building
• Strong analytical skills and data-driven decision-making abilities
• Excellent communication and presentation skills
• Proficient in Microsoft Office Suite and Google Suite
• Familiarity with Amazon's internal systems and tools

Preferred Skills:

• Experience in the home improvement industry
• Fluency in multiple languages
• Certification in digital marketing or a related field

ASSUMPTION: While a degree in a related field is preferred, relevant work experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products

Working Hours: Full-time, 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Enterprise)

Founded: 1994 (Amazon was founded in Bellevue, WA, USA)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
• Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

• E-commerce platform and services
• Cloud computing and infrastructure (Amazon Web Services)
• Digital content and streaming (Amazon Prime Video, Amazon Music, etc.)
• Artificial intelligence and machine learning (Alexa, Amazon Go, etc.)

Company Website: https://www.amazon.com/

ASSUMPTION: Working at Amazon offers opportunities to work on large-scale projects and collaborate with talented teams. However, the company's fast-paced environment may require employees to adapt quickly and manage multiple priorities.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Category Management Team Lead

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Advancement to Senior Brand Manager or Category Management Team Lead roles
• Expansion into other categories or business units within Amazon
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers opportunities for career growth and development within Amazon's extensive e-commerce ecosystem.

🌍 Location & Work Environment

Office Type: Corporate office with open-plan workspaces and dedicated meeting rooms

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of Karnataka and the third-largest tech hub in India
• The city offers a mix of traditional Indian culture and modern urban living
• Bengaluru has a tropical savanna climate with distinct wet and dry seasons

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM IST, with flexibility for remote work as needed

ASSUMPTION: Bengaluru offers a vibrant tech industry, diverse cultural experiences, and a moderate cost of living compared to other major Indian cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the category management team
• Final round interview with the director or senior leadership

Key Assessment Areas:

• Brand management and vendor relationship skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight relevant brand management, marketing, and vendor relationship experience
• Prepare examples of successful brand campaigns or projects you've led
• Research Amazon's leadership principles and be prepared to discuss how you embody them
• Practice common interview questions and be ready to discuss your thought process and decision-making approach

ATS Keywords: Brand management, vendor relationship, marketing campaigns, product cycles, online selling, Amazon, e-commerce

ASSUMPTION: Amazon's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Suite
• Amazon's internal systems and tools (e.g., A9, Vendor Central, Seller Central)
• Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Familiarity with Amazon's internal systems and tools is preferred, but not required. Training will be provided to successful candidates.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality
• Earn trust

Work Style:

• Fast-paced and dynamic environment
• Collaborative and cross-functional teams
• Data-driven decision-making
• Results-oriented and action-focused
• Continuous learning and improvement

Self-Assessment Questions:

• Do you have a proven track record in building and managing brand relationships?
• Are you comfortable working in a fast-paced, dynamic environment with multiple priorities?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Are you a strong communicator and presenter, with the ability to influence and persuade stakeholders?
• Do you align with Amazon's leadership principles and company values?

ASSUMPTION: Amazon's culture is fast-paced, data-driven, and focused on customer obsession. Successful candidates should be comfortable working in a dynamic environment and be able to adapt quickly to change.

⚠️ Potential Challenges

• Managing multiple vendor relationships and competing priorities
• Balancing short-term sales targets with long-term brand strategy
• Adapting to Amazon's fast-paced and ever-changing environment
• Working with cross-functional teams and stakeholders with varying priorities and goals
• Managing performance and holding vendors accountable for meeting brand standards

ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and analytical skills to overcome.

📈 Similar Roles Comparison

• This role is similar to Brand Manager positions in other e-commerce or retail companies, but with a focus on Amazon's unique business model and culture
• Compared to traditional brand management roles, this position requires a stronger focus on online selling, vendor management, and data-driven decision-making
• Career progression in this role may lead to Category Management Team Lead or Senior Brand Manager positions within Amazon

ASSUMPTION: While this role shares similarities with other brand management positions, its unique focus on Amazon's e-commerce platform and culture sets it apart.

📝 Sample Projects

• Developing and executing a marketing campaign to drive sales for a new product launch
• Negotiating with vendors to improve product catalogues and meet Amazon's brand standards
• Analyzing sales data to identify trends and optimize product assortment and pricing
• Collaborating with the category management team to develop and implement a long-term brand strategy

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall category management strategy for home improvement products on Amazon?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Amazon support the professional development and growth of its brand management team members?
• What are the most challenging aspects of working with vendors and partners in the home improvement industry?
• How does Amazon measure the success of its brand management efforts, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These questions are designed to help candidates better understand the role's context, priorities, and expectations, as well as Amazon's approach to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal
• Tailor your resume and cover letter to highlight relevant brand management, marketing, and vendor relationship experience
• Prepare examples of successful brand campaigns or projects you've led
• Research Amazon's leadership principles and be ready to discuss how you embody them
• Practice common interview questions and be ready to discuss your thought process and decision-making approach
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.