📌 Core Information
🔹 Job Title: Graduate Assistant Social Media Associate
🔹 Company: High Point University
🔹 Location: High Point University, High Point, NC
🔹 Job Type: Part-time
🔹 Category: Education, Communication
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Promoting the Nido R. Qubein School of Communication programs on social media
- Creating engaging content and graphics for social media platforms
- Monitoring and engaging with the school's social media presence
ASSUMPTION: This role requires strong communication skills, creativity, and the ability to manage multiple tasks and deadlines.
📋 Key Responsibilities
✅ Work with School of Communication faculty to promote various programs on social media
✅ Create material and graphics to share on social media sites
✅ Monitor social media sites as needed
ASSUMPTION: The responsibilities may evolve based on the needs of the school and the programs.
🎯 Required Qualifications
Education: Pursuing a Master's degree in Communication or a related field
Experience: No specific experience required, but relevant coursework or projects are a plus
Required Skills:
- Strong written and verbal communication skills
- Well-organized with strong time management skills
- Excellent copy editing and proofreading skills
Preferred Skills:
ASSUMPTION: A background in communication, marketing, or a related field would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: $12.00 per hour
Benefits:
- Eligible for rehire on a semester basis
Working Hours: Up to 10 hours per week
ASSUMPTION: The salary range is based on the starting rate provided in the job description and is typical for graduate assistant positions in higher education.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education, specifically focused on Communication and Dental Medicine
Company Size: 51-200 employees
Founded: 2021
Company Description:
- High Point University's School of Dental Medicine and Oral Health prepares students for the future of oral healthcare through innovative curricula and clinical experiences.
- The Nido R. Qubein School of Communication houses 7 majors, 7 minors, and over 800 undergraduate students, with a Master of Arts in Communication and Business Leadership program having over 200 majors.
Company Specialties:
Company Website: High Point University Dental Medicine
ASSUMPTION: The company is focused on providing innovative education and preparing students for the future of their respective fields.
📊 Role Analysis
Career Level: Entry-level, Graduate Assistant
Reporting Structure: Reports to Michelle Devlin, the supervisor of the MA - Communication and Business Leadership program
Work Arrangement: Part-time, on-site, with up to 10 hours per week
Growth Opportunities:
- Gain practical experience in social media management and communication
- Develop professional relationships with faculty and staff in the School of Communication
- Potential for rehire on a semester basis, allowing for long-term growth within the role
ASSUMPTION: This role offers opportunities for professional development and growth within the communication field.
🌍 Location & Work Environment
Office Type: On-campus, in the Nido R. Qubein School of Communication
Office Location(s): One University Parkway, High Point, NC 27268, US
Geographic Context:
- High Point, NC is a mid-sized city with a population of approximately 110,000 people
- The city is located near Greensboro and Winston-Salem, NC, offering access to cultural and recreational activities
- High Point University is a private liberal arts college with a student body of around 4,500 students
Work Schedule: Hours may vary depending on job requirements, but the total number of hours a student employee may work per week is 20 hours
ASSUMPTION: The work environment is dynamic and collaborative, with a focus on student success and innovation in education.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Phone or video screen with the hiring manager, Michelle Devlin
- On-campus interview with faculty members from the School of Communication
Key Assessment Areas:
- Communication skills, both written and verbal
- Creativity and ability to create engaging content
- Understanding of social media platforms and trends
Application Tips:
- Highlight relevant coursework or projects that demonstrate your communication skills and creativity
- Tailor your resume and cover letter to emphasize your qualifications for this specific role
- Prepare questions to ask the interviewer about the School of Communication and the MA - Communication and Business Leadership program
ATS Keywords: Social Media, Communication, Marketing, Content Creation, Graphic Design, Student Employee, Graduate Assistant
ASSUMPTION: The application process may include assessments of your communication skills, creativity, and understanding of social media platforms.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Content creation and scheduling tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with these tools and platforms is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Student-centered
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on student success and innovation in education
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with faculty members and other stakeholders to promote programs and initiatives?
- Do you have strong communication skills and the ability to create engaging content?
ASSUMPTION: The company values a student-centered approach to education and fosters a collaborative work environment.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines while balancing graduate coursework
- Adapting to the dynamic and fast-paced nature of social media and higher education
- Ensuring consistent and engaging content across various social media platforms
ASSUMPTION: These challenges can be overcome with strong time management skills, creativity, and a commitment to professional development.
📈 Similar Roles Comparison
- This role is similar to a Social Media Coordinator or Marketing Coordinator position, but with a focus on promoting academic programs within a higher education setting
- Unlike other social media roles, this position requires a strong understanding of academic programs and the ability to work closely with faculty members
- This role offers the opportunity to gain experience in higher education and academic program promotion, which can be valuable for future career growth
ASSUMPTION: This role is unique in its focus on academic program promotion within a higher education setting.
📝 Sample Projects
- Creating graphics and content for the School of Communication's social media channels to promote upcoming events and initiatives
- Developing a social media strategy to increase engagement and reach for the MA - Communication and Business Leadership program
- Monitoring and analyzing social media metrics to assess the effectiveness of content and identify areas for improvement
ASSUMPTION: These projects are examples of the types of tasks and responsibilities that may be assigned to the Graduate Assistant Social Media Associate.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30 days?
- How does this role fit into the overall communication and marketing strategy for the School of Communication?
- What opportunities are there for professional development and growth within this role?
- How does the School of Communication support the success of its graduate students?
- What is the typical work schedule for this role, and how flexible is it?
ASSUMPTION: These questions can help applicants better understand the role, the work environment, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your communication skills, creativity, and relevant experience
- Prepare questions to ask the interviewer about the role, the School of Communication, and the MA - Communication and Business Leadership program
- Follow up with the hiring manager, Michelle Devlin, after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
