📌 Core Information
🔹 Job Title: Marketing Manager (B2B, Service Industry)
🔹 Company: SD Solutions
🔹 Location: Tbilisi, Georgia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global marketing strategy
- Managing corporate website and ensuring SEO optimization
- Collaborating with sales leadership to align marketing activities with sales goals
- Overseeing multichannel campaigns and managing marketing budget
- Mentoring and managing a cross-functional marketing team
ASSUMPTION: This role requires a strategic mindset and strong organizational skills to manage multiple projects and teams effectively.
📋 Key Responsibilities
✅ Oversee corporate website performance, structure, and content, ensuring it reflects brand positioning, supports lead generation, and is SEO-optimized
✅ Coordinate regular updates, CRO improvements, analytics tracking, and stakeholder approvals
✅ Build and maintain collateral for business development teams
✅ Launch and optimize initiatives that support the sales funnel
✅ Collaborate closely with sales leadership to align marketing activities with sales goals
✅ Develop, implement, and iterate the company’s global marketing strategy
✅ Translate long-term business goals into clear quarterly and monthly marketing roadmaps
✅ Safeguard brand tone, messaging, and visual identity across all materials
✅ Manage and mentor a cross-functional marketing team
✅ Define team KPIs, set weekly priorities, and run performance reviews
✅ Support hiring and onboarding of marketing specialists
✅ Plan and oversee multichannel campaigns across LinkedIn, email, events, and retargeting platforms
✅ Manage budget allocation across paid media, tools, and content production
✅ Ensure campaign consistency, brand alignment, and measurable results
✅ Coordinate internal communication campaigns in collaboration with HR and operations
✅ Produce recruitment-facing content tailored to the company's talent acquisition and retention goals
✅ Oversee relationships with external vendors
✅ Stay up to date with new tools and trends to keep the marketing stack effective and lean
✅ Identify, plan, and manage company participation in industry events, tech meetups, or sponsorships
✅ Collaborate with business partners on co-marketing opportunities
✅ Define and track marketing KPIs (MQLs, CAC, website traffic, engagement)
✅ Use data to guide prioritization, report impact to leadership, and justify future investments
ASSUMPTION: This role requires a strong understanding of B2B marketing, sales enablement, and campaign execution to succeed in the given responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in B2B marketing, preferably in the tech or professional services industry
Required Skills:
- Strategic thinking and planning
- Website management expertise (Wix, Webflow) and SEO/SEO optimization
- Sales enablement and alignment with sales teams
- Multichannel campaign planning and execution
- Performance analytics and KPI tracking
- B2B content marketing
- AI-powered marketing tools (Base44, Copy.ai, Jasper, ChatGPT, Taplio, SurferSEO, Notion AI)
- Design collaboration tools (Figma, Canva) and project management platforms (ClickUp, Asana, Trello)
- Employer branding and talent marketing
- Excellent written and verbal communication skills in English
- Strong organizational and prioritization skills
Preferred Skills:
- Experience with specific AI tools mentioned in the job description
- Familiarity with the staffing industry
ASSUMPTION: Candidates with experience in the tech or professional services industry and a strong understanding of AI-powered marketing tools will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $90,000 per year (Based on experience and industry standards for B2B marketing managers in Tbilisi)
Benefits:
- Health insurance
- Retirement plan
- Flexible work hours
- Remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for B2B marketing managers in Tbilisi, Georgia, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: 201-500 employees (Mid-size company, offering a mix of startup agility and established processes)
Founded: 2016 (9 years in operation)
Company Description:
- SD Solutions is a turnkey staffing service that helps product companies expand their teams and develop their products.
- The company specializes in staffing for various industries, including cybersecurity, fintech, health tech, AI solutions, and more.
- SD Solutions has clients all over the globe, including the USA, the UK, Canada, Malta, Bulgaria, Israel, and Georgia.
Company Specialties:
- Technical Support
- Business Process Outsourcing
- Quality Testing
- Dedicated Team Outsourcing
- Sales Centers Outstaffing
- Team Augmentation
- Overseas Outstaffing
- Employer of Record
- Research and Development Center
- MVP Scaling
Company Website: http://sdsolutions.tech/
ASSUMPTION: SD Solutions' global presence and diverse client base offer unique opportunities for marketing professionals to gain international experience and exposure.
📊 Role Analysis
Career Level: Mid-level marketing professional with potential for growth into a leadership role
Reporting Structure: Reports directly to the CEO or a senior marketing leader
Work Arrangement: Remote OK, with flexible hours and the option to work from the company's offices in Tbilisi, Kyiv, Warsaw, or Medellín
Growth Opportunities:
- Potential to lead and grow the marketing team as the company expands
- Opportunities to work on international marketing campaigns and gain global experience
- Chance to collaborate with diverse teams and clients across various industries
ASSUMPTION: This role offers strong growth potential for the right candidate, as SD Solutions continues to expand its global presence and client base.
🌍 Location & Work Environment
Office Type: Modern, collaborative offices with remote work options
Office Location(s): Tbilisi, Kyiv, Warsaw, Medellín
Geographic Context:
- Tbilisi, Georgia: A vibrant, multicultural city with a growing tech industry and a cost of living lower than many European capitals
- Kyiv, Ukraine: A major tech hub with a large talent pool and a vibrant startup ecosystem
- Warsaw, Poland: A bustling city with a strong economy and a thriving tech scene
- Medellín, Colombia: A dynamic city with a growing tech industry and a focus on innovation
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The remote work options and global office locations provide candidates with the flexibility to work from various time zones and experience different cultures.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager or a senior marketing leader
Key Assessment Areas:
- Strategic thinking and planning
- Website management and SEO optimization skills
- Sales enablement and alignment with sales teams
- Campaign planning and execution
- Performance analytics and KPI tracking
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your marketing campaigns, content, and design work
- Research SD Solutions and be prepared to discuss how your marketing strategy aligns with the company's goals
ATS Keywords: B2B marketing, website management, SEO, sales enablement, multichannel campaigns, performance analytics, content marketing, AI tools, design collaboration, project management, employer branding, communication skills, organizational skills, strategic thinking, team management, budget management
ASSUMPTION: Applicants should tailor their application materials to demonstrate their understanding of B2B marketing, sales enablement, and campaign execution to increase their chances of success.
🛠️ Tools & Technologies
- AI-powered marketing tools: Base44, Copy.ai, Jasper, ChatGPT, Taplio, SurferSEO, Notion AI
- Design collaboration tools: Figma, Canva
- Project management platforms: ClickUp, Asana, Trello
- SEO tools: SEMrush, Ahrefs, Google Search Console, Google Analytics
- Marketing automation tools: HubSpot, Marketo, or similar
- CRM: Salesforce, HubSpot CRM, or similar
ASSUMPTION: Familiarity with these tools will be beneficial for candidates applying for this role, but not all tools may be required for the position.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer-centric approach
- Integrity and accountability
- Diversity and inclusion
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Creative and strategic
- Results-oriented and proactive
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with diverse teams and clients across various time zones?
- Do you have strong project management skills and the ability to prioritize multiple tasks effectively?
- Are you passionate about staying up-to-date with the latest marketing trends and tools?
ASSUMPTION: Candidates who align with SD Solutions' values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Managing a cross-functional marketing team with diverse skills and backgrounds
- Balancing multiple projects and priorities while maintaining a strong focus on quality and results
- Adapting to a fast-changing work environment and staying up-to-date with industry trends and tools
- Collaborating effectively with remote teams and stakeholders across various time zones
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on B2B service industry marketing and the use of AI-powered marketing tools
- Industry-specific context: The staffing industry is competitive and dynamic, requiring a strong understanding of both marketing and sales enablement
- Career path comparison: This role offers growth opportunities for marketing professionals to advance into leadership positions as the company expands its global presence
ASSUMPTION: Candidates with experience in B2B marketing, sales enablement, and AI-powered marketing tools will find this role particularly appealing and well-suited to their skill set.
📝 Sample Projects
- Developing and executing a global marketing strategy for SD Solutions' expansion into new regions
- Managing a website redesign project to improve SEO optimization and user experience
- Launching and optimizing multichannel campaigns to support SD Solutions' sales funnel and generate leads
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and results-driven nature of the marketing manager role at SD Solutions.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term growth plans and how this role fits into that strategy?
- How does the marketing team collaborate with the sales department to ensure alignment and effectiveness?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing team and the company as a whole?
- How does SD Solutions support work-life balance and employee well-being, especially for remote team members?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your marketing campaigns, content, and design work
- Research SD Solutions and be prepared to discuss how your marketing strategy aligns with the company's goals
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
