Search Engine Marketing Manager

📌 Core Information

🔹 Job Title: Search Engine Marketing Manager

🔹 Company: Filevine

🔹 Location: Chicago, IL

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading paid search (PPC) and SEO efforts across various platforms
• Driving quality traffic, increasing conversions, and optimizing online presence
• Collaborating with cross-functional teams to create compelling ad creatives and messaging
• Analyzing campaign performance and providing actionable insights

ASSUMPTION: This role requires a strategic and data-driven mindset, with a strong focus on performance and ROI. The ideal candidate will have a robust understanding of search engine marketing and proven experience managing high-impact PPC campaigns.

📋 Key Responsibilities

✅ Develop, implement, and optimize PPC campaigns across Google Ads, Meta, X, Reddit, Display, Capterra, and other relevant platforms

✅ Manage budgets, track KPIs, and ensure campaigns meet performance and ROI goals

✅ Conduct keyword research, ad copy testing, and landing page optimization to drive conversions

✅ Collaborate with design and content teams to create compelling ad creatives and messaging

✅ Monitor and report on campaign performance, leveraging analytics tools to provide actionable insights

✅ Develop and execute an effective SEO strategy to improve organic search rankings and drive website traffic

✅ Conduct technical SEO audits and collaborate with web development teams to implement improvements

✅ Perform on-page and off-page SEO activities, including keyword research, content optimization, and link-building initiatives

✅ Stay updated on SEO trends, search engine algorithm changes, and best practices to ensure compliance and maximize effectiveness

✅ Work with content & design team to create SEO-rich web pages

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 3-5 years of experience managing PPC campaigns and SEO initiatives, preferably in a B2B SaaS environment

Required Skills:

• Proven experience with Google Ads, Capterra, Bing Ads, and other paid search platforms
• Strong understanding of SEO best practices, including technical SEO, on-page, and off-page strategies
• Proficiency in analytics and SEM tools such as Google Analytics, Google Tag Manager, SEMrush, Ahrefs, and others
• Excellent analytical, communication, and project management skills

Preferred Skills:

• Experience with legal tech or SaaS industries
• Familiarity with legal marketing trends and best practices

ASSUMPTION: While experience in the legal tech industry is not required, it would be beneficial for the candidate to have a basic understanding of the legal tech landscape and its unique marketing challenges.

💰 Compensation & Benefits

Salary Range: $85,000 - $100,000. This range represents the low and high end of the salary range for this position. The total compensation package for this position will be determined by each individual’s location, qualifications, education, work experience, skills, and performance.

Benefits:

• Medical, Dental, & Vision Insurance
• Competitive & Fair Pay
• Maternity & Paternity Leave
• Short & Long-term Disability
• Opportunity to learn from a dedicated leadership team
• Centrally located open office building in Sugar House
• Top-of-the-line company swag

Working Hours: Full-time, standard business hours with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in the Chicago area. The final salary offer will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically legal tech

Company Size: 501-1,000 employees. This size allows for a dynamic, growing environment with ample opportunities for professional development and career growth.

Founded: 2015. Filevine has since grown to become a leading legal work platform, empowering organizations with tools to simplify and elevate complex, high-stakes legal work.

Company Description:

• Filevine is changing the way legal work gets done for law practitioners and their clients
• Over 125,000 legal professionals use Filevine daily to deliver excellence in every contract, deadline, and result
• Named among the fastest-growing companies in the United States according to the Inc 5000, Deloitte Technology Fast 500, and Utah Business Fast 50 lists in 2024

Company Specialties:

• Case management
• Document management
• E-signatures
• Legal technology
• SaaS
• Practice management
• Contract management
• Document assembly
• Lead intake
• Artificial intelligence
• Analytics
• Information security

Company Website: http://www.filevine.com/

ASSUMPTION: Filevine's focus on legal tech and its rapid growth make it an attractive opportunity for marketing professionals looking to make an impact in a dynamic industry.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth into a senior or management position

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior marketing team members or contractors

Work Arrangement: On-site, with occasional remote work flexibility

Growth Opportunities:

• Potential to grow into a senior or management role within the marketing department
• Opportunities to expand skills and knowledge in legal tech and marketing
• Chance to work on high-impact campaigns and contribute to the company's growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn from a dedicated leadership team and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Centrally located open office building in Sugar House, with additional office in Chicago

Office Location(s): 1260 Stringham Ave, Suite 600, Salt Lake City, UT 84106 and 1 S Wacker Dr, 26th Floor, Chicago, IL 60606

Geographic Context:

• Chicago, IL: A vibrant city with a thriving tech industry and a diverse legal community
• Sugar House, UT: A growing urban neighborhood in Salt Lake City, offering a mix of urban and suburban living

Work Schedule: Standard business hours, with occasional flexibility for remote work

ASSUMPTION: The Chicago office location provides an ideal setting for this role, with access to a large legal market and a dynamic tech industry.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• In-depth interview with the Marketing Director
• Skills assessment or case study presentation
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Technical skills in PPC and SEO
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Alignment with Filevine's company culture and values

Application Tips:

• Highlight relevant experience and achievements in PPC and SEO
• Tailor your resume and cover letter to emphasize your fit for this role and Filevine's company culture
• Prepare for behavioral and situational interview questions related to marketing campaigns, data analysis, and team collaboration

ATS Keywords: PPC, SEO, Google Ads, Capterra, Bing Ads, keyword research, ad copy testing, landing page optimization, campaign performance, data analysis, project management, communication, collaboration, budget management

ASSUMPTION: Filevine's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Ads
• Capterra
• Bing Ads
• SEMrush
• Ahrefs
• Google Analytics
• Google Tag Manager
• Other relevant marketing and analytics tools

ASSUMPTION: The ideal candidate will have experience with the listed tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Growth-oriented

Work Style:

• Dynamic and fast-paced
• Data-driven and results-focused
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?
• Are you open to learning and adapting to new tools and technologies?

ASSUMPTION: Filevine's company culture values innovation, collaboration, and a data-driven approach to problem-solving. Candidates who align with these values and work styles will be most successful in this role.

⚠️ Potential Challenges

• Managing a high volume of PPC campaigns and ensuring optimal performance
• Keeping up with rapidly evolving SEO best practices and algorithm changes
• Collaborating effectively with cross-functional teams to create compelling ad creatives and messaging
• Analyzing and interpreting complex data to inform decision-making and strategy

ASSUMPTION: These challenges are inherent to the role and require a proactive, strategic, and detail-oriented approach to overcome.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data analysis and performance optimization
• Legal tech industry-specific context requires an understanding of legal marketing trends and best practices
• Career path comparison: This role offers growth potential into senior or management positions within the marketing department

ASSUMPTION: This role is unique in its focus on legal tech and the intersection of marketing and data analysis. Candidates with experience in similar roles may find the industry-specific context and data-driven approach particularly appealing.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic search rankings and drive website traffic
• Optimizing PPC campaigns to maximize ROI and minimize cost per acquisition
• Conducting keyword research and competitor analysis to inform ad copy and landing page optimization

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of data-driven decision-making and continuous optimization.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department in the next 6-12 months, and how can this role help address them?
• How does Filevine support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Filevine measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
• What is the company's long-term vision for its marketing department, and how does this role fit into that vision?

ASSUMPTION: These questions demonstrate the candidate's interest in the company's success and their commitment to driving results in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions related to marketing campaigns, data analysis, and team collaboration
• Research Filevine's company culture and values to demonstrate your fit for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.