📌 Core Information
🔹 Job Title: Search Engine Marketing (SEM) Specialist
🔹 Company: i2i Workforce
🔹 Location: Frederick, Colorado, United States
🔹 Job Type: Part-Time, Contract or W2 in Colorado, Remote
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with preference for Colorado or U.S. time zones PT-ET)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing paid advertising campaigns across Google Ads, Facebook, Instagram, and LinkedIn.
- Performing keyword research and building strategies that drive both paid and organic traffic.
- Optimizing websites, landing pages, and content for performance and conversions.
- Managing and optimizing Google Business Profiles and other search platforms.
- Providing SEO guidance and collaborating with teams to align messaging and drive engagement.
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving results through paid advertising and SEO.
📋 Key Responsibilities
✅ Plan and execute paid advertising campaigns across Google Ads, Facebook, Instagram, and LinkedIn.
✅ Perform keyword research and build strategies that drive both paid and organic traffic.
✅ Optimize websites, landing pages, and content for performance and conversions.
✅ Manage and optimize Google Business Profiles and other search platforms like Bing and Yahoo.
✅ Provide SEO guidance, from meta titles and descriptions to link-building and internal site architecture.
✅ Run A/B testing, heat mapping, and performance analysis using Google Analytics and other tools.
✅ Analyze campaign results, generate insights, and make clear data-driven recommendations.
✅ Collaborate with content, video, and design teams to align messaging and drive engagement.
✅ Stay on top of search/ad trends, algorithm changes, and emerging ad formats to keep campaigns fresh and competitive.
ASSUMPTION: This role involves a mix of tactical execution and strategic planning, with a strong focus on data analysis and optimization.
🎯 Required Qualifications
Education: Not specified (4+ years of experience is required)
Experience: 4+ years of SEO/SEM experience (agency, freelance, or in-house)
Required Skills:
- Deep knowledge of Google Ads and paid social platforms (Meta, LinkedIn)
- Strong command of keyword strategy, technical SEO, and content optimization
- Experience with SEO tools like SEMRush, Screaming Frog, or similar
- Familiarity with Google Search Console, Analytics, and Tag Manager
- Working knowledge of WordPress
- Strong communication, critical thinking, and organizational skills
- Comfortable managing multiple clients and projects simultaneously
Preferred Skills:
- Google Ads certification
- LinkedIn Sales Navigator experience
- Experience with social selling and building audiences via paid social
ASSUMPTION: This role requires a strong background in SEO/SEM, with a focus on paid advertising and a solid understanding of SEO best practices.
💰 Compensation & Benefits
Salary Range: $35–$40/hour (Contract)
Benefits:
- W2 and full-time options available for the right candidate
- Flexible hours with part-time or full-time potential
- Remote work with a supportive, experienced team that values autonomy and results
Working Hours: Flexible (part-time or full-time)
ASSUMPTION: The salary range is provided for contract work, and a W2 or full-time option is available for the right candidate. Benefits include flexible hours and a supportive work environment.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: 51-200 employees
Founded: 1908
Company Description:
- i2i Workforce is a national, full-service, fully remote marketing agency that delivers standout results with a twist.
- Their team is made up of seasoned pros, creative freelancers, and specialized partners, all brought together to serve one mission: helping their clients grow with bold, high-performance marketing.
- They value agility, talent, and smart strategies, and with CGM, you’ll always find fast results, fresh thinking, and a team that makes work feel energizing.
Company Specialties:
- Search Engine Marketing
- Paid Social Media
- Keyword Development
- Website Optimization
- SEO
Company Website: www.i2i-workforce.com
ASSUMPTION: i2i Workforce is a marketing agency specializing in search engine marketing, paid social media, and other digital marketing services.
📊 Role Analysis
Career Level: Experienced (5-10 years)
Reporting Structure: Not specified (likely to report to the Marketing Director or similar)
Work Arrangement: Remote (with preference for Colorado or U.S. time zones PT-ET)
Growth Opportunities:
- Potential for full-time or W2 employment for the right candidate
- Opportunities to work with a diverse range of clients and projects
- Chance to grow within the agency as it expands and takes on new clients
ASSUMPTION: This role offers growth opportunities, including the potential for full-time or W2 employment and the chance to work with a diverse range of clients and projects.
🌍 Location & Work Environment
Office Type: Remote (with preference for Colorado or U.S. time zones PT-ET)
Office Location(s): Frederick, Colorado, United States
Geographic Context:
- Frederick is a city in Weld County, Colorado, United States, located northeast of Denver.
- The city is part of the Denver-Aurora-Broomfield, CO Metropolitan Statistical Area.
- The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions in Denver.
Work Schedule: Flexible (part-time or full-time)
ASSUMPTION: This role is remote with a preference for candidates based in Colorado or U.S. time zones PT-ET, offering a flexible work schedule.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Skills assessment or case study presentation
- Final interview with the agency's leadership team
Key Assessment Areas:
- Technical SEO/SEM skills
- Campaign planning and execution
- Data analysis and optimization
- Communication and collaboration skills
- Cultural fit and alignment with agency values
Application Tips:
- Highlight your relevant SEO/SEM experience and achievements
- Tailor your resume and cover letter to emphasize your skills and fit for this role
- Prepare for interviews by researching the agency and practicing your responses to common interview questions
ATS Keywords: Search Engine Marketing, SEM, Google Ads, Paid Social Media, Keyword Development, Website Optimization, SEO, Data Analysis, A/B Testing, Google Analytics, Content Optimization, Technical SEO, Communication, Critical Thinking, Organizational Skills, Project Management
ASSUMPTION: The application process for this role is likely to involve multiple interviews and assessments, with a focus on technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Paid social media platforms (Meta, LinkedIn)
- SEO tools (SEMRush, Screaming Frog)
- Google Search Console, Analytics, and Tag Manager
- WordPress
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: This role requires proficiency in various SEO/SEM tools, as well as project management software for collaboration and task tracking.
👔 Cultural Fit Considerations
Company Values:
- Agility
- Talent
- Smart strategies
- Fast results
- Fresh thinking
- Energizing work environment
Work Style:
- Remote work
- Flexible hours
- Autonomy and results-driven
- Collaborative and supportive team environment
Self-Assessment Questions:
- Do you thrive in a remote, autonomous work environment?
- Are you comfortable managing multiple clients and projects simultaneously?
- Do you have a strong command of SEO/SEM best practices and a passion for driving results?
ASSUMPTION: i2i Workforce values agility, talent, and smart strategies, with a focus on delivering fast results and fostering a fresh, energizing work environment.
⚠️ Potential Challenges
- Managing multiple clients and projects simultaneously may require strong organizational skills and time management
- Keeping up with search/ad trends, algorithm changes, and emerging ad formats may require continuous learning and adaptation
- Working remotely may present challenges in maintaining work-life balance and staying connected with the team
- Collaborating with diverse teams (content, video, design) may require strong communication and interpersonal skills
ASSUMPTION: This role may present challenges in managing multiple projects, staying current with industry trends, maintaining work-life balance, and collaborating effectively with diverse teams.
📈 Similar Roles Comparison
- This role blends paid media and organic strategy, making it unique compared to purely SEO or SEM-focused positions
- As a marketing agency, i2i Workforce offers a diverse range of clients and projects, providing opportunities for growth and learning
- Compared to in-house roles, this position offers the chance to work with multiple clients and industries, fostering a broader perspective on marketing strategies
ASSUMPTION: This role offers a unique blend of paid media and organic strategy, with opportunities for growth and learning through working with diverse clients and projects.
📝 Sample Projects
- Developing and executing a comprehensive SEO/SEM strategy for a new e-commerce client
- Optimizing a B2B website for improved organic rankings and conversions
- Managing and optimizing Google Business Profiles for a national restaurant chain
ASSUMPTION: Sample projects for this role may involve developing and executing SEO/SEM strategies, optimizing websites, and managing Google Business Profiles for a diverse range of clients.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the agency's clients in the current market?
- How does the agency support the professional development and growth of its employees?
- What is the typical workflow and collaboration process between the SEM team and other departments (content, video, design)?
- How does the agency measure the success of its marketing campaigns, and how are those metrics reported to clients?
- What opportunities are there for growth and advancement within the agency?
ASSUMPTION: Asking these questions during the interview can help you better understand the agency's culture, workflow, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO/SEM experience and skills
- Prepare for interviews by researching the agency and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
