📌 Core Information
🔹 Job Title: Search Engine Marketing Specialist
🔹 Company: Adsmurai
🔹 Location: Madrid, Spain
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SEM campaigns for clients
- Analyzing campaign performance and providing insights
- Creating strategic proposals and reports for clients
- Building strong relationships with clients and their teams
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong communication to manage client relationships and optimize campaigns.
📋 Key Responsibilities
✅ Identify client needs, problems, and opportunities to offer tailored solutions
✅ Detect and capitalize on business opportunities (up-selling/cross-selling)
✅ Manage and optimize SEM campaigns based on insights and data
✅ Create and present strategic proposals to clients and potential clients
✅ Build and maintain strong relationships with clients and their teams
✅ Create and present reports with qualitative and quantitative analysis based on campaign results
ASSUMPTION: The role involves a mix of proactive campaign management, data analysis, and client communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 3 years of experience in managing SEM campaigns
Required Skills:
- Proficient in GA4 and Google Merchant Center Next
- Experience with full-funnel campaigns in Google Ads
- Strong analytical mindset and data-driven approach
- Proficient in Excel/Spreadsheets
- Experience with Search Ads 360
- Experience in creating automated reports and dashboards (e.g., Looker Studio)
Preferred Skills:
- Knowledge of Analítica App (Firebase, Adjust, Appsflyer)
- Experience managing campaigns in Bing Ads and/or Amazon Ads
- Google Ads and/or GA4 certifications
- Knowledge of GTM
- Advanced use of measurement and attribution tools (e.g., Google Analytics 4, Floodlights)
- Fluency in English (spoken and written) and any other language
- Strong interpersonal skills and practical, enthusiastic approach
- Experience leading teams and/or training colleagues
ASSUMPTION: The required skills focus on SEM campaign management, data analysis, and client communication, while preferred skills demonstrate a strong fit with the company's international and innovative culture.
💰 Compensation & Benefits
Salary Range: €20,000 - €30,000 per year (based on industry standards for mid-level SEM specialists in Madrid)
Benefits:
- Indefinite contract
- Flexible working hours
- Hybrid work model (3 days in the office, 2 days remote)
- Intensive workdays on Fridays, half of July, and August
- 23 days of vacation (+1 day per year of service)
- Birthday off
- Continuous training and professional development
- Access to AdsmuAcademy (employee training platform)
- Team activities and afterworks
- English classes
- Gym membership discounts
- Flexible compensation plan (ticket restaurant, transportation, and medical insurance)
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for mid-level SEM specialists in Madrid. Benefits are tailored to support work-life balance and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Adsmurai operates in the software development industry, specializing in AI-driven marketing solutions for brands and agencies.
Company Size: Adsmurai has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Adsmurai was founded in 2014 and has since grown to become a leader in AI-driven marketing transformation.
Company Description:
- Adsmurai redefines digital marketing through AI, automation, and real-time data
- Their platform, Adsmurai Marketing Platform, centralizes campaign management, audience insights, and feed optimization
- They process over ten billion products per month, optimizing catalogs, creatives, and ad spend attribution with Machine Learning
- Adsmurai empowers clients to make faster, data-driven decisions and offers continuous training and professional development opportunities
Company Specialties:
- AI and Machine Learning in marketing
- Data-driven decision-making
- Campaign management and optimization
- Client relationship management
- Continuous learning and innovation
Company Website: https://www.adsmurai.com
ASSUMPTION: Adsmurai's focus on AI, data, and client relationships creates an environment that values innovation, strategic thinking, and strong communication skills.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in SEM campaign management.
Reporting Structure: The SEM Specialist will report directly to the Marketing Team Lead and collaborate with cross-functional teams, including data analysts and account managers.
Work Arrangement: This is a hybrid role with 3 days in the office and 2 days remote, offering flexibility and a balance between collaboration and independent work.
Growth Opportunities:
- Advancement to Senior SEM Specialist or Team Lead roles
- Expanding expertise in related marketing channels or data analysis
- Cross-functional collaboration and learning opportunities
ASSUMPTION: This role offers opportunities for professional growth through skill development, cross-functional collaboration, and potential promotions within the marketing team.
🌍 Location & Work Environment
Office Type: Adsmurai's Madrid office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Calle de Lagasca, 61, 2º izquierda, Madrid, Comunidad de Madrid 28001, Spain
Geographic Context:
- Madrid is a vibrant, multicultural city with a thriving tech industry
- The office is located in the Chamberí district, close to public transportation and amenities
- Madrid offers a high quality of life, with a rich cultural scene, diverse food options, and numerous recreational activities
Work Schedule: Full-time (40 hours/week) with flexible scheduling and a hybrid work arrangement
ASSUMPTION: Adsmurai's Madrid office provides a dynamic, collaborative work environment that supports both individual productivity and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment and case study presentation
- Final interview with the Marketing Team Lead and potential team members
Key Assessment Areas:
- SEM campaign management and optimization skills
- Data analysis and interpretation abilities
li>Client communication and relationship-building skills
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant SEM campaign management experience and achievements
- Demonstrate strong analytical skills and data-driven approach in your resume and cover letter
- Prepare a case study or presentation showcasing your ability to optimize SEM campaigns and provide strategic insights
- Research Adsmurai's company culture and values to show alignment and enthusiasm during the interview
ATS Keywords: SEM, Google Ads, GA4, campaign management, data analysis, client relationship, marketing strategy, optimization, reporting
ASSUMPTION: Adsmurai's application process focuses on assessing candidates' technical skills, data-driven approach, and cultural fit within the marketing team.
🛠️ Tools & Technologies
- Google Ads
- GA4
- Google Merchant Center Next
- Search Ads 360
- Excel/Spreadsheets
- Looker Studio
- Firebase, Adjust, Appsflyer (preferred)
- Bing Ads, Amazon Ads (preferred)
- GTM (preferred)
- Google Analytics 4, Floodlights, other integrated systems (preferred)
ASSUMPTION: The required and preferred tools and technologies reflect the role's focus on SEM campaign management, data analysis, and client communication.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing continuous learning and improvement
- Collaboration: Working together to achieve common goals
- Excellence: Striving for the highest standards in all aspects of work
Work Style:
- Data-driven: Making decisions based on data and insights
- Strategic: Thinking critically and proactively to identify opportunities and solve problems
- Collaborative: Working effectively with cross-functional teams to achieve common goals
Self-Assessment Questions:
- How have you demonstrated innovation in your previous SEM campaigns?
- Can you describe a time when you collaborated with a team to optimize SEM performance and achieve client goals?
- How do you approach continuous learning and professional development in your role?
ASSUMPTION: Adsmurai values innovation, collaboration, and excellence, seeking candidates who align with these core values and demonstrate a strong work ethic, strategic mindset, and commitment to continuous learning.
⚠️ Potential Challenges
- Managing multiple client relationships and priorities simultaneously
- Keeping up with industry trends and best practices in SEM campaign management
- Balancing data-driven decision-making with creative problem-solving
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges reflect the dynamic nature of the role, requiring strong organizational skills, continuous learning, and adaptability in a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other SEM Specialist roles, this position places a stronger emphasis on data analysis and client relationship management
- Adsmurai's focus on AI and Machine Learning sets it apart from traditional marketing agencies
- This role offers opportunities for professional growth and cross-functional collaboration within the marketing team
ASSUMPTION: This role offers unique opportunities for professional growth and collaboration within Adsmurai's innovative and data-driven marketing environment.
📝 Sample Projects
- Optimizing a client's SEM campaign to improve CTR and reduce CPC by 20% within 3 months
- Developing a strategic proposal for a new client, identifying key opportunities and recommending tailored SEM campaign strategies
- Creating automated reports and dashboards to streamline campaign performance tracking and client communication
ASSUMPTION: These sample projects demonstrate the role's focus on campaign optimization, strategic thinking, and effective client communication.
❓ Key Questions to Ask During Interview
- How does Adsmurai support the professional development of its SEM Specialists?
- Can you describe the team structure and dynamics within the marketing department?
- How does Adsmurai foster a culture of innovation and continuous learning?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Adsmurai approach work-life balance and employee well-being in a hybrid work environment?
ASSUMPTION: These questions help assess the role's growth opportunities, team dynamics, company culture, and work-life balance in a hybrid work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Adsmurai job posting
- Customize your resume and cover letter to highlight your SEM campaign management experience and achievements
- Prepare a case study or presentation showcasing your ability to optimize SEM campaigns and provide strategic insights
- Follow up with Adsmurai's HR team one week after submitting your application to express your interest and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
