📌 Core Information
🔹 Job Title: Search Engine Marketing Specialist
🔹 Company: Tebra
🔹 Location: Heredia, Heredia, Costa Rica
🔹 Job Type: Hybrid (On-site/Hybrid)
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and optimizing digital marketing strategies for clients
- Managing multiple SEM accounts and campaigns
- Testing and optimizing campaigns using A/B and multivariate testing models
- Providing performance insights and analysis to demonstrate goal achievement and areas of optimization
ASSUMPTION: This role requires a strong understanding of digital marketing, SEM, and PPC campaigns. The ideal candidate will have experience managing multiple accounts and optimizing campaigns for maximum effectiveness.
📋 Key Responsibilities
✅ Work with Digital Marketing Specialists to plan, develop, and implement comprehensive strategies to increase visibility, brand recognition, and drive lead/user acquisition across online, paid advertising channels
✅ Continuously test and optimize campaigns to maximize effectiveness and conversions using A/B and multivariate testing models
✅ Identify and track key program/campaign metrics, and provide analysis to demonstrate goal achievement and areas of optimization
✅ Plan, purchase, and manage the budget for online, paid advertising programs
✅ Leverage SEM knowledge and experience to help continually optimize and improve Tebra’s Practice Growth platform
✅ Effectively manage 125+ accounts and assist on strategy or escalation calls at the discretion of the manager
✅ Proactively approach improving SEM campaign performance for customers and share performance insights with the SEM team and broader Services team
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively with team members.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1+ years of experience in a digital marketing role with exposure to SEM or display ad campaigns across advertising networks such as Google, Bing, Adroll, Facebook, LinkedIn, etc.
Required Skills:
- Proven experience in SEM account management (1+ years)
- Google Ad certification
- Proficient in Excel with experience analyzing and working with large data sets
- Basic understanding of local SEM/SEO
Preferred Skills:
- Client-facing experience
- Healthcare marketing experience
- Fluency in Spanish (for better communication with local clients)
ASSUMPTION: While not explicitly stated, having a basic understanding of the healthcare industry and local market trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $35,000 and $50,000 per year, based on industry standards for a Marketing Specialist with 0-2 years of experience in Costa Rica.
Benefits:
- Wellness Subsidy
- Childcare Subsidy
- University/Education Discount
- Mental Health Resources
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare Technology, with a focus on practice growth and patient experience
Company Size: Medium (501-1,000 employees), which means there are opportunities for growth and collaboration with various teams
Founded: 2014 (as PatientPop, now part of Tebra)
Company Description:
- Tebra is a leading healthcare technology company dedicated to empowering independent practices with innovative EHR and automation solutions
- The company integrates practice growth, patient experience, care delivery, billing, and data insights to streamline operations and enhance patient care
- Tebra serves over 165,000 providers and manages 190 million patient records
Company Specialties:
- Healthcare
- Marketing
- SaaS
- Health Technology
- Practice Growth
- Practice Management
- Reputation Management
- Patient Experience
- Care Delivery
- Patient Payments
- Electronic Health Records
- Insurance Eligibility
- Practice Revenue Analytics
- Practice Growth Analytics
- Search Engine Marketing
- Telehealth
- Electronic Prescriptions
- Data Cloud
Company Website: https://www.tebra.com/
ASSUMPTION: Tebra is a well-established company with a strong focus on innovation and growth in the healthcare technology industry.
📊 Role Analysis
Career Level: Early to mid-career level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Digital Marketing Manager and works closely with the SEM team and broader Services team
Work Arrangement: Hybrid (2-3 days on-site per week, with flexible hours)
Growth Opportunities:
- Advancement within the marketing department (e.g., Senior SEM Specialist, SEM Manager)
- Expansion into other areas of digital marketing or healthcare technology
- Potential relocation to the company's headquarters in the United States
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities and resources for employees
Office Location(s): Heredia, Costa Rica
Geographic Context:
- Heredia is located in the Central Valley of Costa Rica, with a mild climate and easy access to urban and natural attractions
- The office is situated near major highways, making it easily accessible by car or public transportation
- The area offers a variety of dining, shopping, and entertainment options
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study (if applicable)
- Interview with the Digital Marketing Manager and/or SEM team members
- Final interview with the Director of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Technical knowledge of SEM, PPC, and digital marketing
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with Tebra's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of SEM, PPC, and digital marketing strategies
- Showcase your analytical and problem-solving skills through examples or case studies
- Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
ATS Keywords: Search Engine Marketing, SEM, PPC, Google Ads, Digital Marketing, Campaign Optimization, A/B Testing, Data Analysis, Client Management, Healthcare Marketing
ASSUMPTION: The interview process at Tebra is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Adroll
- Facebook Ads
- LinkedIn Ads
- Excel
- Google Analytics
- Tebra's Practice Growth platform
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Start with the Customer
- Keep It Simple
- Stay Entrepreneurial
- Better Together
- Celebrate Success
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How have you demonstrated your commitment to customer-centricity in previous roles?
- Can you provide an example of a time when you simplified a complex process or problem?
- How do you approach staying up-to-date with industry trends and new tools in digital marketing?
- Describe a time when you worked collaboratively with a team to achieve a common goal. What was your role, and what was the outcome?
ASSUMPTION: Tebra values candidates who are customer-focused, data-driven, collaborative, and results-oriented, with a strong entrepreneurial spirit.
⚠️ Potential Challenges
- Managing a large number of accounts (125+) and ensuring consistent performance across all campaigns
- Keeping up with industry trends and best practices in SEM and digital marketing
- Balancing on-site collaboration and remote work effectively in a hybrid work arrangement
- Adapting to a dynamic and fast-paced work environment in a growing company
ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or SEM Specialist position in an agency or similar organization, with a focus on managing multiple accounts and optimizing campaigns for maximum effectiveness
- In comparison to other SEM roles, this position offers a unique opportunity to work with a leading healthcare technology company and contribute to the growth and success of independent practices
- Career-wise, this role offers opportunities for growth and advancement within the marketing department and the company as a whole
ASSUMPTION: This role offers a unique blend of digital marketing expertise and healthcare industry knowledge, with opportunities for growth and advancement within a dynamic and innovative company.
📝 Sample Projects
- Developing and implementing a comprehensive SEM strategy for a new client, including keyword research, ad creation, and landing page optimization
- Conducting an audit of an existing SEM campaign and identifying opportunities for optimization and improvement
- Creating and presenting a report on the performance of multiple SEM campaigns, including key metrics, trends, and recommendations for optimization
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and reporting.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the SEM department and the broader marketing team?
- How does Tebra support the professional growth and development of its employees, particularly in the marketing department?
- What are the most significant challenges facing the SEM team currently, and how can this role contribute to addressing them?
- How does Tebra approach collaboration and communication between remote and on-site team members in a hybrid work arrangement?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for a phone or video screen with the Talent Acquisition team, focusing on your technical skills and cultural fit
- If invited to an interview, research Tebra's company culture, values, and recent projects to demonstrate your engagement and enthusiasm
- Follow up with the hiring manager or talent acquisition team within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
