Search Engine Optimization (SEO) Specialist

📌 Core Information

🔹 Job Title: Search Engine Optimization (SEO) Specialist

🔹 Company: iSchool

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time

🔹 Category: Education, Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving organic traffic growth through strategic SEO
• Collaborating with cross-functional teams to optimize website content
• Conducting keyword research and on-page optimization
• Monitoring and analyzing website performance using SEO tools

ASSUMPTION: This role requires a balance of technical SEO skills and strong communication to work effectively with various teams.

📋 Key Responsibilities

✅ Conduct keyword research to identify target keywords and optimize website content

✅ Optimize website pages, including meta tags, headings, and image alt tags, to improve search engine rankings

✅ Implement on-page SEO best practices to enhance website performance and user experience

✅ Analyze website performance using SEO tools and platforms, and provide recommendations for improvement

✅ Monitor and report on website traffic, rankings, and other SEO metrics

✅ Stay up-to-date with industry trends and search engine algorithm changes to maintain effective SEO strategies

ASSUMPTION: This role requires a proactive approach to staying informed about SEO best practices and industry trends.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Computer Science, or a related field

Experience: 2+ years of experience as an SEO Specialist or similar role

Required Skills:

• Strong knowledge of SEO principles and best practices
• Experience with keyword research and analysis tools
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, and SEO audit tools
• Understanding of HTML, CSS, and website design principles
• Excellent analytical and problem-solving skills
• Strong communication and collaboration skills

Preferred Skills:

• Fluency in Arabic
• Experience with content management systems (CMS)

ASSUMPTION: While not explicitly stated, proficiency in Arabic may be beneficial for this role due to the target audience of iSchool's courses.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Cairo, Egypt, is typically between EGP 15,000 - 25,000 per month, based on experience and qualifications. This estimate is based on market research and may vary.

Benefits:

• Medical Insurance
• Incentives and Bonuses
• Learning & Development Opportunities

Working Hours: Full-time, Monday to Friday, with flexible hours to accommodate team collaboration and project deadlines

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: iSchool operates in the education technology (edtech) sector, focusing on online coding and AI courses for students aged 6 to 18.

Company Size: iSchool is a part of Nahdet Misr Group, which has 1,001-5,000 employees, providing a large and diverse work environment.

Founded: Nahdet Misr Group was established in 1938, with iSchool being a more recent addition to their portfolio.

Company Description:

• iSchool offers interactive, gamified learning experiences for students to develop coding and AI skills
• The platform caters to students of different ages and skill levels, promoting digital literacy and computational thinking
• iSchool is committed to making technology education accessible and engaging for young learners

Company Specialties:

• E-learning platforms
• Gamified learning experiences
• Coding and AI education for youth
• Digital literacy and computational thinking

Company Website: https://nahdetmisr.com/

ASSUMPTION: iSchool is part of Nahdet Misr Group, which has a strong presence in the Egyptian publishing and education sectors, providing a solid foundation for iSchool's growth and success.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in SEO, looking to grow their skills and advance their careers in the digital marketing field.

Reporting Structure: The SEO Specialist will report directly to the Digital Marketing Manager and collaborate with various teams, including content, product, and design.

Work Arrangement: This role is on-site, with flexible working hours to accommodate team collaboration and project deadlines.

Growth Opportunities:

• Expanding SEO skills and knowledge through on-the-job training and workshops
• Gaining experience in the edtech industry and understanding its unique SEO challenges
• Potential career progression into senior SEO roles or other digital marketing positions within the company

ASSUMPTION: iSchool's focus on innovation and growth in the edtech sector presents numerous opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: iSchool's office is located in El Agouza, Cairo, offering a modern and collaborative work environment.

Office Location(s): 21 Ahmed Oraby Street, El Agouza, Al Jizah, EG

Geographic Context:

• Cairo is Egypt's capital and largest city, with a vibrant tech and startup scene
• The office is situated in a bustling neighborhood with easy access to public transportation and amenities
• Cairo offers a mix of ancient history and modern culture, providing numerous opportunities for leisure and entertainment

Work Schedule: Full-time, Monday to Friday, with flexible hours to accommodate team collaboration and project deadlines

ASSUMPTION: Working in Cairo offers a unique blend of cultural experiences and professional growth opportunities for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment or case study
• Final interview with the Digital Marketing Manager and/or other team members

Key Assessment Areas:

• SEO knowledge and skills
• Problem-solving and analytical abilities
• Communication and collaboration skills
• Cultural fit and alignment with iSchool's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Showcase your understanding of the edtech industry and iSchool's platform
• Prepare for the technical assessment by brushing up on your SEO knowledge and tools
• Research iSchool and Nahdet Misr Group to demonstrate your interest in the company and its mission

ATS Keywords: SEO, Search Engine Optimization, keyword research, on-page optimization, Google Analytics, Google Search Console, HTML, CSS, digital marketing, edtech, iSchool

ASSUMPTION: iSchool's application process may vary, and it's essential to stay informed about any updates or changes by regularly checking their careers page.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• SEMrush or Ahrefs (keyword research tools)
• Screaming Frog (SEO audit tool)
• HTML and CSS (for on-page optimization)
• Content management systems (CMS) such as WordPress or Joomla

ASSUMPTION: The specific tools and technologies used may vary depending on iSchool's internal processes and preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous Learning
• Student-Centered Approach

Work Style:

• Data-driven decision-making
• Agile and adaptive to change
• Strong focus on teamwork and cross-functional collaboration
• Results-oriented and committed to delivering high-quality work

Self-Assessment Questions:

• How do you stay up-to-date with the latest SEO trends and best practices?
• Can you provide an example of a successful SEO campaign you've worked on, and what made it successful?
• How do you approach collaborating with other teams, such as content or design, to optimize SEO performance?

ASSUMPTION: iSchool values candidates who are passionate about education, committed to continuous learning, and eager to contribute to their innovative and collaborative work environment.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic edtech environment, which may require adaptability and quick decision-making
• Balancing SEO priorities with other marketing and product initiatives
• Managing multiple projects and deadlines simultaneously
• Staying informed about search engine algorithm changes and adjusting SEO strategies accordingly

ASSUMPTION: These challenges can be overcome by strong communication, effective time management, and a proactive approach to staying informed about industry trends and best practices.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position focuses on optimizing an educational platform for young learners, requiring an understanding of the unique challenges and opportunities in the edtech sector
• iSchool's focus on innovation and gamification may present different SEO challenges compared to more traditional websites or e-commerce platforms
• This role offers the opportunity to work in a growing and dynamic industry, with potential career growth and development opportunities

ASSUMPTION: While there may be similarities with other SEO roles, the unique focus on the edtech industry and iSchool's platform sets this position apart.

📝 Sample Projects

• Conducting a comprehensive SEO audit of iSchool's platform and developing a strategic plan to improve organic search rankings
• Optimizing content for specific keywords and search intents to drive targeted traffic to the platform
• Monitoring and analyzing website performance using SEO tools, and providing data-driven recommendations for improvement

ASSUMPTION: These sample projects are based on the core responsibilities outlined in the job description and may vary depending on the specific needs and priorities of iSchool's digital marketing team.

❓ Key Questions to Ask During Interview

• How does iSchool approach integrating SEO into its product development and content creation processes?
• Can you describe the team structure and dynamics within the digital marketing department?
• What are the most significant SEO challenges facing iSchool, and how does the company plan to address them?
• How does iSchool support the professional development and growth of its SEO team members?
• What are the key performance indicators (KPIs) used to measure the success of iSchool's SEO efforts, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful and informed questions demonstrates your interest in the role and commitment to understanding iSchool's unique SEO challenges and opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the iSchool Careers page
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for the technical assessment by brushing up on your SEO knowledge and tools
• Research iSchool and Nahdet Misr Group to demonstrate your interest in the company and its mission
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.