Search Engine Optimization (SEO) Specialist

📌 Core Information

🔹 Job Title: Search Engine Optimization (SEO) Specialist

🔹 Company: BIOTA Smart Home

🔹 Location: West Jakarta, Indonesia

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Enhancing online visibility and driving organic traffic through effective SEO strategies
• Conducting comprehensive keyword research and optimizing website content
• Collaborating with cross-functional teams to integrate SEO best practices
• Monitoring and analyzing website performance metrics and SEO-related KPIs

ASSUMPTION: This role requires a balance of technical SEO skills and strong communication abilities to work effectively with various teams.

📋 Key Responsibilities

✅ Conduct comprehensive keyword research to identify opportunities for content creation and optimization

✅ Optimize website content and structure for better search engine visibility and user experience

✅ Develop and implement on-page and off-page SEO strategies to improve organic search rankings

✅ Monitor, analyze, and report on website performance metrics and SEO-related KPIs

✅ Collaborate with content creators, developers, and other stakeholders to ensure SEO best practices are integrated into all digital media and websites

✅ Stay updated with the latest trends and algorithm changes in SEO and search engine marketing

✅ Assist in executing link-building strategies and outreach campaigns to enhance domain authority

ASSUMPTION: This role may require occasional work on weekends or evenings to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field

Experience: Proven experience as an SEO Specialist or similar role with a strong understanding of search engine algorithms and ranking methods

Required Skills:

• Experience with SEO tools such as Google Analytics, SEMrush, Moz, or similar software
• Strong analytical skills with a data-driven mindset for making decisions
• Excellent written and verbal communication skills to effectively collaborate across teams
• Ability to work independently and manage multiple projects efficiently under deadlines
• Familiarity with HTML, CSS, and website management is a plus

Preferred Skills:

• Experience in the tech industry or with smart home technology
• Fluency in Indonesian and English

ASSUMPTION: Candidates with experience in content creation or management may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: IDR 15,000,000 - 25,000,000 per year (Based on experience and industry standards for SEO Specialists in Jakarta)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Opportunities for professional development and training

Working Hours: Full-time, 40 hours per week, with flexible working hours and remote work options available for some projects

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Specialists in Jakarta. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: BIOTA Smart Home operates in the competitive smart home technology sector, focusing on innovative solutions for modern living.

Company Size: BIOTA Smart Home is a small company with 11-50 employees, offering a dynamic and agile work environment where individual contributions significantly impact the organization's success.

Founded: BIOTA Smart Home was founded in 2023, making it a relatively new player in the smart home technology market.

Company Description:

• BIOTA Smart Home is dedicated to transforming everyday living through its state-of-the-art smart home solutions
• The company prioritizes customer experience and innovation, making intelligent living accessible and enjoyable
• BIOTA Smart Home is committed to creating smart homes that enrich lives while promoting sustainability

Company Specialties:

• Smart home technology
• Internet of Things (IoT)
• Home automation
• Energy efficiency

Company Website: www.biotahome.com

ASSUMPTION: As a growing company, BIOTA Smart Home may offer opportunities for career growth and development as the organization expands.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals seeking to advance their careers in SEO and digital marketing.

Reporting Structure: The SEO Specialist will report directly to the Marketing Manager and collaborate with various teams, including content creators, developers, and sales.

Work Arrangement: This is a full-time, on-site position with flexible working hours and remote work options available for some projects.

Growth Opportunities:

• Potential career progression into senior SEO roles or management positions
• Opportunities to work on diverse projects and gain experience in various aspects of digital marketing
• Possibility to contribute to the company's growth and expansion in the smart home technology market

ASSUMPTION: The SEO Specialist's role may evolve over time as the company grows and its marketing needs change.

🌍 Location & Work Environment

Office Type: BIOTA Smart Home's office is located in West Jakarta, offering a modern and collaborative work environment.

Office Location(s): Komplek Daan Mogot Prima, Jakarta Barat, Jakarta, Jakarta, ID

Geographic Context:

• West Jakarta is a bustling city with a mix of traditional and modern architecture
• The office is conveniently located near public transportation and amenities
• Jakarta offers a vibrant culture, diverse food scene, and numerous entertainment options

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexible hours and remote work options available.

ASSUMPTION: The work environment may be dynamic and fast-paced, requiring adaptability and strong time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment or case study
• In-person or video interview with the Marketing Manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• SEO knowledge and skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of BIOTA Smart Home's mission and values
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices and tools
• Research the company and its products to show your enthusiasm and preparation for the interview

ATS Keywords: SEO, Search Engine Optimization, Keyword Research, Content Optimization, On-page SEO, Off-page SEO, Performance Analysis, Collaboration, Link-building, Analytical Skills, Communication Skills, Project Management, HTML, CSS, Digital Marketing, Marketing, Business

ASSUMPTION: The interview process may take 2-4 weeks, depending on the availability of the interview panel and the number of candidates.

🛠️ Tools & Technologies

• SEO tools: Google Analytics, SEMrush, Moz, Ahrefs, Google Search Console
• Content management systems: WordPress, Joomla, or other relevant platforms
• Project management tools: Asana, Trello, or similar software
• Communication and collaboration tools: Slack, Microsoft Teams, or similar platforms

ASSUMPTION: The SEO Specialist may be required to learn and use new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation: BIOTA Smart Home values creativity and continuous improvement
• Customer-centric: The company prioritizes customer needs and satisfaction
• Collaboration: BIOTA Smart Home fosters a collaborative work environment
• Sustainability: The company is committed to promoting energy efficiency and sustainability

Work Style:

• Dynamic and fast-paced work environment
• Strong emphasis on teamwork and collaboration
• Opportunities for professional growth and development
• Flexible working hours and remote work options

Self-Assessment Questions:

• Do you have a strong passion for staying up-to-date with the latest SEO trends and best practices?
• Are you comfortable working in a dynamic, collaborative environment with diverse teams?
• Do you have a proven track record of driving organic traffic and improving search engine rankings?

ASSUMPTION: BIOTA Smart Home values candidates who are proactive, adaptable, and committed to the company's mission and values.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-changing SEO landscape
• Managing multiple projects and deadlines simultaneously
• Collaborating effectively with diverse teams, including content creators, developers, and sales
• Adapting to the company's growth and changing marketing needs

ASSUMPTION: The SEO Specialist's role may require occasional overtime or work on weekends to meet project deadlines.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the SEO Specialist position focuses primarily on digital marketing and organic traffic growth
• This role may have more overlap with content creation and management responsibilities compared to other SEO positions
• Career progression in this role may lead to senior SEO roles, marketing management, or other digital marketing specializations

ASSUMPTION: The SEO Specialist's role may evolve over time as the company grows and its marketing needs change.

📝 Sample Projects

• Conducting a comprehensive keyword research project for a new product launch
• Optimizing the company's website and content for improved search engine visibility and user experience
• Developing and implementing a link-building strategy to enhance domain authority and organic traffic

ASSUMPTION: The SEO Specialist's projects may vary depending on the company's marketing priorities and the SEO landscape.

❓ Key Questions to Ask During Interview

• What are the biggest SEO challenges currently facing the company, and how can this role address them?
• How does the company support the professional development and growth of its SEO team members?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its SEO efforts, and what KPIs are most important for this role?
• What opportunities are there for collaboration with other teams, such as content creation or sales?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and skills
• Write a compelling cover letter explaining your interest in BIOTA Smart Home and the SEO Specialist role
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices and tools
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.