Search Engine Optimization (SEO) Specialist

📌 Core Information

🔹 Job Title: Search Engine Optimization (SEO) Specialist

🔹 Company: Pavago

🔹 Location: Remote (Pakistan)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Pakistan)

🚀 Job Overview

Key aspects of this role include:

• Strategic SEO leadership to rank websites in the top 3 for high-value, high-commercial-intent keywords.
• Advanced content frameworks development and oversight, driving holistic strategies.
• Collaboration with the digital marketing team to align SEO and content strategies with broader business goals.
• On-page and off-page SEO optimization, including metadata, headings, internal linking, site architecture, backlinks, and outreach.
• Performance tracking and continuous strategy refinement based on measurable outcomes.

ASSUMPTION: This role requires a high level of expertise in both technical and non-technical SEO, with a focus on driving results through strategic content marketing and SEO strategies.

📋 Key Responsibilities

✅ Execute end-to-end SEO strategies with a strong focus on ranking for high-value, high-commercial-intent keywords.

✅ Develop and oversee strategic, research-driven content marketing frameworks.

✅ Optimize metadata, headings, internal linking, and site architecture to improve rankings and crawlability.

✅ Execute backlink strategies including outreach, guest posting, and citation building to grow domain authority.

✅ Create and implement link-building strategies to enhance the website’s authority and trustworthiness.

✅ Upload, format, and optimize content using WordPress CMS.

✅ Leverage tools like Ahrefs, SEMrush, Moz, and Google Search Console to uncover keyword gaps and content opportunities.

✅ Analyze performance, generate SEO reports, and continuously refine strategies based on measurable outcomes.

✅ Collaborate with the digital marketing team to ensure SEO and content strategies align with broader business goals.

ASSUMPTION: This role requires a proactive approach to staying updated with the latest SEO trends and best practices, as well as strong analytical and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Experience: 3+ years of hands-on experience in SEO and content marketing with a proven track record of ranking websites in the top 3 positions for high-commercial-intent keywords.

Required Skills:

• Proficient in both technical and non-technical SEO.
• Strong command of tools such as Ahrefs, SEMrush, Moz, and Google Search Console.
• In-depth knowledge of content strategy, topic clustering, and keyword mapping.
• Working knowledge of WordPress CMS.
• Excellent communication, analytical, and project management skills.

Preferred Skills:

• Experience with semantic SEO and structured data.
• Fluency in multiple languages (beneficial but not required).

ASSUMPTION: Candidates should have a strong portfolio demonstrating their SEO and content marketing successes, as well as a strategic mindset for designing scalable content frameworks.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 USD per year (based on experience and performance).

Benefits:

• Remote work flexibility.
• Opportunities for professional growth and development.
• Competitive compensation package.

Working Hours: Full-time (40 hours/week), with a flexible schedule focused on US time zones.

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO specialists with 2-5 years of experience and is subject to change based on the candidate's skills and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Pavago specializes in staffing and recruiting, focusing on connecting businesses with international talent to drive localized growth.

Company Size: Pavago is a small company with 2-10 employees, offering a close-knit work environment and opportunities for significant impact.

Founded: Pavago was founded in Meridian, Idaho, with a mission to bridge businesses with global talent pools.

Company Description:

• Pavago believes in a borderless future, connecting businesses with exceptional international talent at affordable rates.
• The company offers global reach, localized growth, and affordability, making it an attractive partner for startups and established companies alike.
• Pavago's vast network spans across continents, ensuring they locate the perfect fit for clients' unique needs.

Company Specialties:

• Staffing and Recruiting
• Global Talent Acquisition
• International Business Growth

Company Website: https://pavago.co

ASSUMPTION: Pavago's small size and global focus provide unique opportunities for candidates to make a significant impact and grow with the company.

📊 Role Analysis

Career Level: This role is suitable for mid-career SEO specialists looking to apply their skills strategically and drive results for a global company.

Reporting Structure: The SEO Specialist will report directly to the Digital Marketing Team Lead and collaborate closely with other marketing team members.

Work Arrangement: This is a remote role with a focus on US time zones, requiring some overlap with US business hours.

Growth Opportunities:

• Expanding SEO expertise to other Pavago clients and markets.
• Taking on additional responsibilities, such as team leadership or mentoring.
• Gaining experience in international business and global talent acquisition.

ASSUMPTION: This role offers growth opportunities tailored to the candidate's interests and performance, with a focus on developing their SEO and strategic skills.

🌍 Location & Work Environment

Office Type: Remote (work from home or co-working spaces).

Office Location(s): Pakistan (remote work).

Geographic Context:

• Pakistan offers a diverse cultural landscape and a growing digital market.
• Remote work allows for a flexible work-life balance and reduced commute time.
• Pakistan's time zone (PKT, UTC+5) overlaps with US business hours, facilitating collaboration with the Pavago team.

Work Schedule: Full-time (40 hours/week), with a flexible schedule focused on US time zones.

ASSUMPTION: Candidates should be comfortable working remotely and have a stable internet connection to collaborate effectively with the Pavago team.

💼 Interview & Application Insights

Typical Process:

• Application Review: We assess your experience, past results, and alignment with the role.
• Initial Interview: Quick call with our hiring team to understand your background and expectations.
• Technical Interview: A call with an expert to showcase your strategic approach.
• Final Interview: Deep dive into your experience, portfolio, and thought process.
• Offer: If it’s a match, we’ll extend an offer to join the team!

Key Assessment Areas:

• SEO expertise and strategic thinking.
• Portfolio and past results.
• Communication and collaboration skills.
• Alignment with Pavago's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your SEO and content marketing successes.
• Prepare a portfolio showcasing your best work, including SEO case studies and content samples.
• Be ready to discuss your strategic approach to SEO and content marketing during the technical interview.

ATS Keywords: SEO, content marketing, keyword research, on-page optimization, off-page optimization, link building, performance tracking, strategic planning, digital marketing, Ahrefs, SEMrush, Moz, Google Search Console, WordPress CMS.

ASSUMPTION: Pavago's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on past results and alignment with the company's mission.

🛠️ Tools & Technologies

• Ahrefs
• SEMrush
• Moz
• Google Search Console
• WordPress CMS
• Google Analytics
• Google Sheets/Excel

ASSUMPTION: Candidates should be comfortable using SEO tools and platforms, as well as basic office software for data analysis and reporting.

👔 Cultural Fit Considerations

Company Values:

• Global Thinking: Embracing diversity and international perspectives.
• Affordability: Providing exceptional value to clients through global talent acquisition.
• Growth: Fostering a culture of continuous learning and improvement.

Work Style:

• Remote work requires strong self-motivation and time management skills.
• Collaboration is essential for aligning SEO strategies with broader business goals.
• Pavago values a results-driven approach, with a focus on measurable outcomes.

Self-Assessment Questions:

• How do you stay updated with the latest SEO trends and best practices?
• Can you provide an example of a successful SEO campaign you've led, and how you measured its impact?
• How do you prioritize and manage multiple projects and deadlines in a remote work environment?

ASSUMPTION: Candidates should be comfortable working remotely, collaborating effectively with a global team, and driving results through strategic SEO and content marketing strategies.

⚠️ Potential Challenges

• Managing time zones and coordinating with the US-based Pavago team.
• Staying updated with the latest SEO trends and best practices in a rapidly evolving field.
• Balancing strategic planning with day-to-day SEO tasks and performance tracking.
• Adapting to a remote work environment and maintaining productivity without direct supervision.

ASSUMPTION: Candidates should be proactive in seeking support and resources to overcome these challenges and excel in their role.

📈 Similar Roles Comparison

• Unlike traditional in-house SEO roles, this position offers the opportunity to work remotely with a global company focused on international talent acquisition.
• Compared to agency SEO roles, this position offers a more focused approach on a single client (Pavago) and its global talent network.
• Career progression in this role may involve expanding SEO expertise to other Pavago clients, taking on additional responsibilities, or exploring opportunities in international business and global talent acquisition.

ASSUMPTION: This role offers unique opportunities for candidates interested in global business, international talent acquisition, and driving SEO results for a mission-driven company.

📝 Sample Projects

• Developing and executing a strategic SEO campaign for a Pavago client, targeting high-commercial-intent keywords and driving measurable results.
• Conducting a comprehensive SEO audit of a Pavago client's website, identifying technical and content optimization opportunities, and implementing improvements.
• Creating and managing a successful link-building campaign, leveraging Pavago's global talent network to secure high-quality backlinks and enhance domain authority.

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the SEO Specialist role at Pavago, with a focus on driving results through strategic planning and execution.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO strategies used for Pavago's clients and how they align with broader business goals?
• How does Pavago support the professional growth and development of its SEO team members?
• Can you provide an example of a successful SEO campaign led by a Pavago team member, and how the team measured its impact?
• How does Pavago ensure effective communication and collaboration among its remote team members?
• What are the most significant challenges facing Pavago's clients in the global talent acquisition space, and how does the SEO team support their success?

ASSUMPTION: These interview questions are designed to assess Pavago's SEO strategies, company culture, and the opportunities for professional growth and development in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your SEO and content marketing successes, focusing on past results and strategic approach.
• Prepare a portfolio showcasing your best work, including SEO case studies and content samples.
• Be ready to discuss your strategic approach to SEO and content marketing during the technical interview.
• Follow up with Pavago within one week of submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.