Search Engine Optimization (SEO) Specialist (Investment, Forex Industry)

📌 Core Information

🔹 Job Title: Search Engine Optimization (SEO) Specialist (Investment, Forex Industry)

🔹 Company: PT IBMC Business Group

🔹 Location: Mengwi, Badung Regency, Indonesia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & SEO

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Indonesia only)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies for a prop trading, forex, or crypto trading company.
• Collaborating with content creators to produce high-quality, keyword-optimized articles.
• Monitoring and analyzing SEO performance metrics to drive informed decision-making.
• Staying updated with Google algorithm changes and adapting strategies accordingly.

ASSUMPTION: This role requires a strong understanding of the investment, forex, or crypto trading industry to effectively optimize SEO strategies.

📋 Key Responsibilities

✅ Identify high-value keywords relevant to the business niche (prop trading, forex, crypto trading).

✅ Analyze search intent and volume to target profitable keywords.

✅ Optimize website pages and articles for SEO, including meta titles, descriptions, headers, and content structure.

✅ Ensure proper use of internal linking to create a strong site architecture.

✅ Audit the website for technical issues (e.g., broken links, slow page speed, mobile usability).

✅ Ensure proper indexing, schema markup, and crawlability of the site.

✅ Collaborate with content creators to produce high-quality, keyword-optimized articles.

✅ Refresh and optimize existing content to improve rankings and engagement.

✅ Develop a robust backlink acquisition strategy to increase domain authority.

✅ Build relationships with reputable websites for external linking opportunities.

✅ Track SEO performance metrics such as keyword rankings, traffic growth, bounce rates, and conversions.

✅ Provide monthly reports with insights and actionable recommendations.

✅ Monitor competitor SEO strategies to identify opportunities and gaps.

✅ Keep up with Google algorithm updates and adapt strategies accordingly.

ASSUMPTION: The role may require occasional collaboration with international teams, as the client is based in Bali but the company is headquartered in Jakarta.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Minimum 2 years of professional experience as an SEO Specialist or in a related role, preferably in the prop trading, forex, crypto trading, or fintech industry.

Required Skills:

• Proficient in both spoken and written English, with strong communication skills.
• Proven experience in SEO, with a track record of improving rankings and driving traffic.
• Expertise in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Strong knowledge of on-page, off-page, and technical SEO best practices.
• Excellent understanding of keyword research and content optimization.
• Ability to create and implement effective backlink strategies.
• Analytical mindset with a keen attention to detail

Preferred Skills:

• Experience working with international teams.
• Familiarity with the Indonesian market and its regulatory landscape.

ASSUMPTION: While not explicitly stated, it's assumed that candidates should be comfortable working in a remote setting and have a stable internet connection.

💰 Compensation & Benefits

Salary Range: Based on industry standards for SEO Specialists with 2-5 years of experience in Indonesia, the estimated salary range is IDR 15,000,000 - 25,000,000 per year (approximately USD 1,050 - 1,750).

Benefits:

• Flexible work hours and remote work arrangement.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.

Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services. IBMC specializes in helping foreign businesses establish and grow their operations in Indonesia.

Company Size: 51-200 employees. This size allows for a structured yet flexible work environment, with opportunities for growth and collaboration.

Founded: 2022. IBMC is a relatively new company but has quickly established itself as a trusted business consulting partner.

Company Description:

• IBMC offers a wide range of services, including consulting, legal, HR/recruiting, tax/accounting, incorporation, and market research.
• The company prides itself on its local know-how, experience, and extensive network, providing clients with valuable insights and connections.
• IBMC is dedicated to supporting business growth with solutions that work, acting as a partner for its clients.

Company Specialties:

• Business consulting and strategy development.
• Legal and regulatory guidance.
• HR and recruiting services.
• Tax and accounting services.
• Market research and analysis.

Company Website: ibmc.id

ASSUMPTION: While IBMC is headquartered in Jakarta, the company's client for this role is based in Bali, allowing for remote work arrangements.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of technical SEO skills and industry-specific knowledge.

Reporting Structure: The SEO Specialist will report directly to the client's marketing team or IBMC's project manager.

Work Arrangement: Remote (Indonesia only), with flexible hours and the option to work from home or a co-working space.

Growth Opportunities:

• Expanding SEO expertise to other digital marketing channels.
• Taking on more strategic roles within the company or client's organization.
• Gaining experience working with international teams and clients.

ASSUMPTION: As IBMC works with various clients, there may be opportunities to switch projects or industries, providing diverse learning experiences.

🌍 Location & Work Environment

Office Type: Remote (Indonesia only). While IBMC has offices in Jakarta and Bali, this role does not require on-site work.

Office Location(s): Mengwi, Badung Regency, Indonesia (remote).

Geographic Context:

• Mengwi is a sub-district in Badung Regency, Bali, known for its cultural heritage and natural beauty.
• Bali is a popular tourist destination with a vibrant expat community, offering a high quality of life.
• The remote work arrangement allows for a flexible work-life balance, with the option to work from home or co-working spaces.

Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely.

ASSUMPTION: While the role is remote, candidates should be prepared to work with teams in different time zones and may need to adjust their hours accordingly.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening to assess communication skills and cultural fit.
• Technical SEO assessment or case study presentation.
• Final interview with the client's marketing team or IBMC's project manager.

Key Assessment Areas:

• SEO knowledge and skills.
• Industry-specific understanding (prop trading, forex, crypto trading).
• Communication and collaboration skills.
• Problem-solving and analytical abilities.

Application Tips:

• Highlight relevant industry experience and SEO successes in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and company.
• Prepare for the technical SEO assessment by brushing up on your skills and tools knowledge.
• Research the company and client to show your enthusiasm and preparation during the interview.

ATS Keywords: SEO, Search Engine Optimization, Keyword Research, Content Optimization, Backlink Strategy, Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Technical SEO, On-page SEO, Off-page SEO, Analytical Skills, Communication Skills, Attention to Detail, Prop Trading, Forex, Crypto Trading, Investment Industry

ASSUMPTION: As IBMC works with various clients, the interview process may vary depending on the client's specific requirements.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Moz
• Other SEO tools and platforms as needed

ASSUMPTION: The required tools and technologies may change or expand based on the client's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Local Know-How
• Experience You Can Trust
• Connections That Matter

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• Do you have a strong understanding of the investment, forex, or crypto trading industry?
• Are you comfortable working remotely and collaborating with international teams?
• Do you thrive in a dynamic and results-driven work environment?

ASSUMPTION: IBMC values candidates who are proactive, adaptable, and committed to delivering high-quality results for their clients.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-changing SEO landscape.
• Balancing multiple projects and priorities in a remote work environment.
• Adapting to the unique needs and preferences of various clients.
• Managing time zones and communication with international teams.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position requires a deep understanding of the investment, forex, or crypto trading industry.
• IBMC's focus on local know-how and industry-specific expertise sets it apart from other consulting firms.
• This role offers the opportunity to work with a diverse range of clients and industries, providing unique learning experiences.

ASSUMPTION: While the core responsibilities of this role are similar to other SEO Specialist positions, the industry-specific focus and remote work arrangement make it unique.

📝 Sample Projects

• Developing and implementing an SEO strategy for a new prop trading platform launch.
• Optimizing content for a forex broker's website to improve organic traffic and conversions.
• Conducting a technical SEO audit for a crypto trading company to identify and fix website issues.

ASSUMPTION: The specific projects and tasks may vary depending on the client's needs and the SEO Specialist's areas of expertise.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does IBMC support the growth and development of its SEO Specialists?
• What are the most significant challenges facing the client's SEO strategy, and how can this role address them?
• How does IBMC measure the success of its SEO campaigns, and what KPIs will I be responsible for tracking?
• What opportunities are there for collaboration with international teams or clients?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your SEO experience, industry-specific knowledge, and relevant skills.
• Write a compelling cover letter that demonstrates your understanding of the role and enthusiasm for the opportunity.
• Prepare for the technical SEO assessment by brushing up on your skills and tools knowledge.
• Follow up with IBMC after one week if you haven't heard back to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.