Search Marketing Manager

📌 Core Information

🔹 Job Title: Search Marketing Manager

🔹 Company: Chewy

🔹 Location: Minneapolis, MN

🔹 Job Type: Hybrid (Boston, MA, Plantation, FL, or Minneapolis, MN)

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 3+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Owning and optimizing PPC campaigns across multiple search engines
• Analyzing performance, running diagnostics, and drafting analyses
• Building campaigns from the ground up, including keyword research and ad copy generation
• Collaborating with various teams to enhance marketing strategies
• Testing and iterating to improve performance and uncover new opportunities

ASSUMPTION: This role requires a strong balance of marketing and technology experience, as well as business judgment and technical proficiency.

📋 Key Responsibilities

✅ Own project work and support key projects for the largest and fastest-growing marketing channels in the company

✅ Build campaigns from the ground up, including keyword research, competitive analysis, ad copy generation, and experimentation

✅ Monitor campaign performance, perform investigative analysis, and flag opportunities to grow or optimize performance across search marketing tactics

✅ Keep search campaigns up to date with the latest and greatest information from the site, from internal partners, and industry trends/insights

✅ Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance

✅ Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities

✅ Build new relationships and work in parallel with other subject areas at the company

ASSUMPTION: This role requires strong analytical skills and the ability to work independently with a backlog of projects and tasks.

🎯 Required Qualifications

Education: Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related subject area

Experience: 3+ years of experience in paid search, preferably e-commerce or performance/direct response

Required Skills:

• Proven experience leading Google/Bing Shopping ads (Pmax)
• Experience with analytics platforms like Google Analytics, SQL, or Tableau Dashboard
• Intermediate experience in Microsoft Excel
• Ability to analyze large datasets to gain insights and make confident recommendations
• Strong mathematical, analytical, and interpersonal skills (written and verbal)
• Experience with A/B and multivariate testing and specific actions taken as a result
• Ability to optimally work together with marketers, product managers, and engineers alike
• Tenacious attitude for learning and tackling new challenges, and an entrepreneurial/self-starting mentality
• Proven interpersonal skills, and ability to work independently with a backlog of projects and tasks
• Flexibility for periodic travel

Preferred Skills:

• Experience with automation tools like Google Ads Scripts or Bing Ads Scripts
• Familiarity with pet industry trends and consumer behavior

ASSUMPTION: While not explicitly stated, proficiency in Google Ads and Bing Ads platforms is assumed to be required for this role.

💰 Compensation & Benefits

Salary Range: $78,500 - $146,000 USD (based on industry standards for a Search Marketing Manager with 3+ years of experience in e-commerce)

Benefits:

• 401k and new hire and annual equity grant
• Medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident insurance
• Parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts
• Unlimited PTO, subject to manager approval, and six paid holidays per year

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Search Marketing Manager with the required experience level and location. Actual salary may vary based on factors such as relevant experience, education, and work location.

📌 Applicant Insights

🔍 Company Context

Industry: Chewy is a leading online source for pet products, supplies, and prescriptions, offering a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.

Company Size: Chewy has 10,001+ employees, providing ample opportunities for growth and collaboration.

Founded: 2011, with a rich history of being recognized for its deep care and personalization while going above and beyond for its customers and their pets.

Company Description:

• Chewy is obsessed with meeting the needs of pet parents and exceeding customer expectations through every interaction.
• The company offers a wide range of pet products, supplies, and prescriptions, as well as exceptional customer care and a personal touch.
• Chewy is committed to being the most trusted and convenient destination for pet parents and partners, everywhere.

Company Specialties:

• Fast and free 1-2 day shipping
• Pet health and wellness
• 2,000+ brands
• E-commerce platform
• 24/7 customer service

Company Website: careers.chewy.com

ASSUMPTION: Chewy's focus on pet parents and their pets, as well as its commitment to exceptional customer care, sets it apart in the e-commerce industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of marketing and technology experience, as well as business judgment and technical proficiency.

Reporting Structure: The Search Marketing Manager will report directly to the Senior Manager, Paid Search Marketing.

Work Arrangement: This role is hybrid, with the option to work from Boston, MA, Plantation, FL, or Minneapolis, MN offices.

Growth Opportunities:

• Potential to grow within the marketing department or explore other areas of the business
• Opportunities to work on high-impact projects and collaborate with various teams
• Chance to develop leadership skills and mentor junior team members

ASSUMPTION: Given Chewy's size and growth, there are ample opportunities for career progression and development within the company.

🌍 Location & Work Environment

Office Type: Chewy's offices are modern and pet-friendly, providing a collaborative and engaging work environment.

Office Location(s): Boston, MA, Plantation, FL, or Minneapolis, MN

Geographic Context:

• Minneapolis, MN, is known for its vibrant arts and culture scene, as well as its outdoor recreation opportunities
• The city has a diverse and growing economy, with a strong presence in industries such as healthcare, finance, and technology
• Minneapolis has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time (40 hours per week), with flexibility for periodic travel

ASSUMPTION: The work environment at Chewy is collaborative and engaging, with a strong focus on pet care and customer satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the Talent Acquisition team
• Technical assessment or case study
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Senior Manager, Paid Search Marketing

Key Assessment Areas:

• Technical skills and experience in paid search marketing
• Analytical and problem-solving abilities
li>Communication and interpersonal skills
• Cultural fit and alignment with Chewy's values and mission

Application Tips:

• Highlight relevant experience and achievements in paid search marketing
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively
• Research Chewy's company culture and values to demonstrate your alignment with the organization

ATS Keywords: Paid Search, PPC, Google Ads, Bing Ads, Analytics, SQL, Tableau, Excel, Data Analysis, A/B Testing, Multivariate Testing, Project Management, Keyword Research, Competitive Analysis, Ad Copy Generation

ASSUMPTION: Chewy's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Analytics
• SQL
• Tableau
• Microsoft Excel
• Automation tools (e.g., Google Ads Scripts, Bing Ads Scripts)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in paid search marketing.

👔 Cultural Fit Considerations

Company Values:

• Pet Obsessed: We put pets and pet parents first in everything we do
• One Chewy: We work together, we win together
• Invent & Innovate: We continuously improve and look for new ways to delight our customers
• Customers First: We always put our customers first, and we strive to exceed their expectations
• One Team, One Dream: We are all in this together, and we support each other to achieve our common goals

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you have a deep passion for pets and a strong commitment to customer satisfaction?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?
• Are you comfortable using data and analytics to inform decision-making and drive results?

ASSUMPTION: Chewy's company culture is centered around its commitment to pets and pet parents, with a strong focus on collaboration, innovation, and customer satisfaction.

⚠️ Potential Challenges

• The role may require occasional travel, which could be a challenge for those who prefer a fully remote work arrangement
• The fast-paced nature of the role may be challenging for those who prefer a more stable and predictable work environment
• The role requires a strong balance of marketing and technology experience, which may be challenging for candidates with a background primarily in one of these areas
• The competitive nature of the pet industry may present challenges in driving results and maintaining market share

ASSUMPTION: While Chewy offers a dynamic and engaging work environment, there may be challenges associated with the role and the industry that candidates should be aware of.

📈 Similar Roles Comparison

• Compared to other Search Marketing Manager roles, this position may offer more opportunities for collaboration and cross-functional work, given Chewy's focus on exceptional customer care and personalization
• In the pet industry, Chewy is known for its deep care and personalization, which may set it apart from competitors in terms of company culture and customer experience
• Career progression in this role may involve moving into senior management or exploring other areas of the business, such as e-commerce or customer experience

ASSUMPTION: While this role shares similarities with other Search Marketing Manager positions, Chewy's focus on pet care and customer satisfaction sets it apart in the industry.

📝 Sample Projects

• Developing and executing a PPC campaign for a new product launch, including keyword research, competitive analysis, ad copy generation, and experimentation
• Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting findings to stakeholders
• Collaborating with the product team to improve landing page conversion rates and optimize product feeds for search marketing campaigns

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Search Marketing Manager role at Chewy.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Paid Search Marketing department?
• How does Chewy support the professional development and growth of its employees?
• What are the most challenging aspects of working in the pet industry, and how does Chewy address these challenges?
• How does Chewy foster a culture of innovation and continuous improvement?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture at Chewy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
• Prepare for the technical assessment or case study by brushing up on your paid search marketing skills and reviewing Chewy's company culture and values
• Research Chewy's company culture and values to demonstrate your alignment with the organization during the interview process
• Follow up with the hiring manager one week after your final interview, expressing your enthusiasm for the role and reiterating your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.