📌 Core Information
🔹 Job Title: Search Marketing Specialist
🔹 Company: Cactus Communications Services Pte. Ltd.
🔹 Location: Shanghai/Beijing, China
🔹 Job Type: Hybrid (1 day/week in the office)
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Senior level (6-10 years)
🔹 Remote Status: Hybrid (1 day/week in the office)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing and growth initiatives for Cactus Communications in China
- Focusing on new client acquisition and brand awareness
- Planning, executing, and optimizing PPC and SEO marketing initiatives
- Collaborating with cross-functional teams to achieve business goals
- Staying updated with industry trends and competitive landscape
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and experience in search marketing to drive growth and brand awareness in the competitive Chinese market.
📋 Key Responsibilities
✅ Plan, execute, and optimize paid marketing campaigns across Baidu, Bing, 360, and third-party networks
✅ Develop and implement full-funnel marketing strategies to increase brand awareness, drive traffic, and generate leads
✅ Conduct A/B testing and other experimental methodologies to optimize campaigns
✅ Analyze data to derive insights and make data-driven decisions to improve campaign effectiveness
✅ Utilize analytics platforms such as PowerBI to track, measure, and report on campaign performance
✅ Manage budgets and ensure campaigns are delivered on time and within budget
✅ Lead SEO (on-page, off-page, technical) and GEO (optimizing for DeepSeek, ChatGPT, Doubao etc.) to drive organic growth
✅ Collaborate with cross-functional teams (Products, Design, Business Intelligence, Content etc.) to execute on business goals
✅ Stay updated with industry trends, best practices, and competitive landscape to identify new opportunities and improve existing strategies
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's or master's degree in marketing, business, or a related field
Experience: 6+ years of hands-on experience in paid marketing in the consumer space
Required Skills:
- Proven experience in planning and executing campaigns across Baidu, Bing, 360, with strong analytical skills
- Strong reporting and dashboarding skills using tools like Excel
- Experience with A/B testing and other experimentation tools
- Deep understanding of digital marketing concepts and best practices
- Expertise in optimization of traditional search algorithms (On-page, off-page, and technical SEO)
- Strong project management skills with a creative mindset and passion for marketing innovation and experimentation
- Excellent communication (both written and spoken English) and interpersonal skills
Preferred Skills:
- Experience working in academia or in niche domains, with the ability to tailor marketing strategies to specialized audiences
- Familiarity with marketing automation tools
- Knowledge of tracking codes, HTML, JavaScript, and CMS
ASSUMPTION: Candidates should have a strong background in search marketing, performance marketing, and analytics, with a keen appetite for experimentation.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in China, the estimated salary range is ¥350,000 - ¥500,000 per year (gross).
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee assistance programs
- Learning and development opportunities
- Flexible work arrangements
Working Hours: Full-time (40 hours/week), with 1 day/week required in the office
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on expert services and AI-driven products for research funding, publishing, communication, and discovery
Company Size: 1,001-5,000 employees (Global), with a significant presence in China
Founded: 2002, with offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai
Company Description:
- Cactus Communications specializes in expert services and AI-driven products to improve how research gets funded, published, communicated, and discovered
- The company's flagship brand, Editage, offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products
- Cactus Life Sciences, a subsidiary, focuses on medical communications, leveraging AI, automation, and innovation to redefine scientific exchange
Company Specialties:
- Medical writing and translation services
- Publishing and business and media transcription
- Video, infographic, and scientific editing services
- Publication support and language editing services
- Technology, workflow solutions, artificial intelligence, machine learning, and natural language processing
Company Website: cactusglobal.com
ASSUMPTION: Cactus Communications is a well-established company with a strong global presence, offering a wide range of services and products in the research and medical communications sectors.
📊 Role Analysis
Career Level: Mid-Senior level (6-10 years of experience)
Reporting Structure: This role reports directly to the Regional Marketing Manager for China
Work Arrangement: Hybrid (1 day/week in the office, with the rest of the week working remotely)
Growth Opportunities:
- Progression to a senior marketing role or management position within the company
- Expanding the scope of responsibilities to include additional regions or product lines
- Developing expertise in emerging marketing channels and technologies
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and expand their skillset.
🌍 Location & Work Environment
Office Type: Hybrid (1 day/week in the office, with the rest of the week working remotely)
Office Location(s): Shanghai and Beijing, China
Geographic Context:
- Shanghai and Beijing are major commercial hubs in China, with a thriving business environment and extensive public transportation networks
- The cost of living in both cities is relatively high compared to other cities in China, with competitive salaries and benefits packages
- The cities offer a wide range of cultural, entertainment, and dining options, as well as easy access to international travel
Work Schedule: Full-time (40 hours/week), with 1 day/week required in the office
ASSUMPTION: The hybrid work arrangement allows for flexibility and work-life balance, while still facilitating collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study presentation
- Final round interviews with the hiring manager and other stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Cultural fit and alignment with company values
- Technical expertise in search marketing, PPC, and SEO
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or examples of your past marketing campaigns and their results
- Research the company and its products/services to demonstrate your understanding and enthusiasm
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
ATS Keywords: Search Marketing, PPC, SEO, Analytics, A/B Testing, Project Management, Communication, Collaboration, Performance Marketing, Budget Management, Digital Marketing, Experimentation, Brand Awareness, Lead Generation, Cross-Functional Teamwork
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, communication skills, and cultural fit, as well as their technical expertise in search marketing.
🛠️ Tools & Technologies
- Baidu, Bing, 360, and other third-party advertising platforms
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Analytics platforms (e.g., Google Analytics, PowerBI)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- HTML, JavaScript, and CMS knowledge
ASSUMPTION: The candidate should be proficient in using various advertising platforms, SEO tools, analytics platforms, and project management tools to effectively manage marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Integrity and ethical conduct
- Customer-centric approach
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
Work Style:
- Data-driven and analytical
- Strategic and creative
- Collaborative and team-oriented
- Adaptable and resilient
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a strong background in search marketing, with a keen appetite for experimentation?
- Are you comfortable working in a hybrid environment, with 1 day/week in the office?
- Do you thrive in a data-driven and collaborative work culture?
- Are you able to manage multiple campaigns simultaneously and meet tight deadlines?
- Do you have strong communication skills and the ability to work effectively with cross-functional teams?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their ability to thrive in a data-driven and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Adapting to a fast-paced and dynamic work environment
- Working effectively in a hybrid or remote work arrangement
- Navigating the competitive Chinese marketing landscape
- Balancing strategic thinking with day-to-day campaign management
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and work effectively in a hybrid or remote work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Search Marketing Manager or Growth Marketing Manager position, but with a focus on the Chinese market
- Compared to other marketing roles, this position requires a strong background in search marketing, PPC, and SEO, as well as experience working in the Chinese market
- Career progression may involve moving into a senior marketing role or management position within the company
ASSUMPTION: Candidates should have relevant experience in search marketing, PPC, and SEO, as well as a strong understanding of the Chinese market.
📝 Sample Projects
- Developing and executing a full-funnel marketing strategy to increase brand awareness and drive traffic for a new product launch in the Chinese market
- Optimizing PPC campaigns across Baidu, Bing, and 360 to improve cost-per-acquisition and return on ad spend
- Implementing SEO best practices to improve organic search rankings and drive organic traffic for a company's website
ASSUMPTION: Candidates should be prepared to provide examples of their past marketing campaigns and their results, demonstrating their ability to drive growth and brand awareness.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the company's overall marketing strategy for the Chinese market?
- What are the most significant challenges facing the marketing team in the Chinese market, and how can this role help address them?
- What opportunities exist for growth and professional development within the company?
- How does the company support work-life balance for employees working in a hybrid or remote arrangement?
ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and the company, as well as their understanding of the market and the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Cactus Global Careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or examples of your past marketing campaigns and their results
- Research the company and its products/services to demonstrate your understanding and enthusiasm
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
