📌 Core Information
🔹 Job Title: Search & Social Media Specialist
🔹 Company: Ikano-Retail
🔹 Location: Singapore, 528764
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Search & Social Media Manager in executing content based on IKEA Singapore’s communication needs.
- Creating engaging content (stills, videos, graphics) for social channels.
- Managing Search Engine Marketing (SEM) activities.
- Collaborating with cross-functional teams to gather data and ensure campaign readiness.
- Liaising with agencies and vendors for content development, production, and publishing.
- Handling administrative tasks such as creating purchase orders and overseeing agency billings.
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work well under pressure in a fast-paced environment. The ideal candidate will have a passion for home furnishing and the IKEA brand.
📋 Key Responsibilities
✅ Support the ideation, sourcing, design adaptation, production, and implementation of engaging content for social channels.
✅ Support all areas of SEM, including handling Google Business Listings, copywriting for search results, and setting up Search Campaigns together with the Media Agency.
✅ Collaborate with cross-functional teams to gather data, product lists, information, and ensure campaign readiness and content accuracy for use on Search & Social Channels.
✅ Liaise with respective agencies and vendors on content development, influencer engagement, production, publishing-related matters, and oversee their deliverables, deadlines, and finance/administrative matters.
✅ Support 'social media listening' on owned channels together with the CCC team.
✅ Update internal booklets, post mortem reports, and track performances.
✅ Handle the creation of purchase orders, oversee agency billings, and other ad-hoc tasks as needed.
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time.
🎯 Required Qualifications
Education: A relevant bachelor's degree in Marketing, Communications, or a related field.
Experience: At least 3-4 years of experience managing, producing, and publishing content on social channels.
Required Skills:
- Strong understanding of social media algorithms and platforms, including publishing and advertising extensions.
- Proficient in relevant software for content creation, including simple video and animation (e.g., Photoshop, In-Design, Adobe Premier, Capcut).
- Previous copywriting and journalistic experience with an ability to develop engaging content.
- Knowledge of Search Engine Marketing (SEM) and optimization, understanding technicalities, and insights that drive traffic generation.
- High energy, proactive, highly responsible, able to work in a fast-paced environment, multi-task, and manage deliverables and timelines well.
- Analytical skills to track, measure, and improve performance based on data and learnings.
- Experience working with creative advertising/media agencies.
- Have a passion for home furnishing and the IKEA brand, share the IKEA values, tone of voice, and vision, and develop a deep understanding of customer needs, living situations, and pain points to craft impactful content.
Preferred Skills:
- Fluency in additional languages (e.g., Mandarin, Malay, Tamil).
- Experience working in the retail industry.
ASSUMPTION: The required qualifications listed above are essential for success in this role. However, Ikano-Retail is an equal opportunity employer and encourages applications from all qualified candidates.
💰 Compensation & Benefits
Salary Range: The salary range for this position is SGD 4,000 - 6,000 per month, depending on experience and qualifications. This estimate is based on industry standards for similar roles in Singapore.
Benefits:
- Medical and dental benefits.
- Retirement savings plan with employer contributions.
- Employee discounts on IKEA products.
- Opportunities for career growth and development within the Ikano Group.
Working Hours: The standard workweek is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. Benefits are subject to change and may vary depending on the candidate's employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Ikano-Retail operates in the retail industry, focusing on home furnishing and real estate development. The company is part of the Ikano Group, which has a strong presence in Europe, Asia, and Australia.
Company Size: Ikano-Retail has around 343 employees, making it a mid-sized company. This size allows for a more personal work environment and opportunities for growth and development.
Founded: Ikano Group was founded in 1988 by the Kamprad family, who also founded IKEA. Ikano-Retail was established as a franchisee of IKEA and has since expanded its operations to include real estate development.
Company Description:
- Ikano-Retail is an international group of companies with around 8,000 co-workers in 11 countries, active within real estate, production, insurance, data analytics, and retail.
- The company is guided by its mission to simplify the many people's lives and works together to create relevant, affordable, and sustainable solutions based on fair terms.
- Ikano-Retail is committed to sustainability and social responsibility, driving and supporting social initiatives that benefit children, women, and the environment.
Company Specialties:
- Real estate development and management.
- Retail, focusing on home furnishing and related products.
- Production and supply chain management.
- Insurance and financial services.
- Data analytics and business intelligence.
Company Website: https://group.ikano
ASSUMPTION: Ikano-Retail's focus on sustainability and social responsibility is an essential aspect of its corporate culture and is reflected in its day-to-day operations and decision-making processes.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in social media management and content creation. The position offers opportunities for career growth and development within the Ikano Group.
Reporting Structure: The Search & Social Media Specialist will report directly to the Search & Social Media Manager and work closely with cross-functional teams, including Sales, Web, Food, and Corporate Communications.
Work Arrangement: This is an on-site, full-time position. However, Ikano-Retail may consider flexible work arrangements for the right candidate, depending on business needs and the candidate's qualifications.
Growth Opportunities:
- Opportunities for career progression within the Ikano Group, including roles in marketing, communications, and management.
- Training and development opportunities to enhance skills and knowledge in social media management, content creation, and digital marketing.
- Exposure to various aspects of the business, including real estate development, retail, and supply chain management.
ASSUMPTION: Ikano-Retail values employee growth and development and offers opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Ikano-Retail's Singapore office is a modern, open-plan workspace designed to foster collaboration and creativity.
Office Location(s): 60 Tampines North Drive 2, Singapore 528764
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia, known for its cleanliness, safety, and efficient public transportation.
- The office is located in the northeastern part of Singapore, close to shopping malls, restaurants, and other amenities.
- The area is well-connected by public transportation, with several MRT stations nearby.
Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Overtime may be required to meet project deadlines.
ASSUMPTION: Ikano-Retail's Singapore office provides a comfortable and collaborative work environment that supports employee productivity and well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interview with the Search & Social Media Manager and a member of the HR team.
- Final interview with the Head of Marketing or another senior leader.
Key Assessment Areas:
- Creativity and innovation in content creation.
- Strong communication and interpersonal skills.
- Understanding of social media algorithms and platforms.
- Ability to work well under pressure and manage multiple tasks and deadlines.
- Alignment with Ikano-Retail's values and company culture.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of your previous work, such as social media campaigns or content you have created.
- Demonstrate your understanding of the IKEA brand and its values in your application materials.
ATS Keywords: Social Media Management, Content Creation, Search Engine Marketing, IKEA, Retail, Marketing, Communications, Customer Engagement, Influencer Marketing, Video Production, Graphic Design, Adobe Premier, Photoshop, In-Design, Capcut, Data Analysis, Project Management, Collaboration, Customer Understanding
ASSUMPTION: Ikano-Retail uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your application materials can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, TikTok).
- Content creation software (e.g., Photoshop, In-Design, Adobe Premier, Capcut).
- Search Engine Marketing tools (e.g., Google Ads, Google Analytics).
- Project management tools (e.g., Asana, Trello, Microsoft Project).
- Communication and collaboration tools (e.g., Microsoft Teams, Slack, Google Workspace).
ASSUMPTION: Ikano-Retail provides the necessary tools and technologies for employees to perform their jobs effectively. However, candidates may need to bring their own devices for certain tasks or projects.
👔 Cultural Fit Considerations
Company Values:
- Simplicity.
- Togetherness.
- Daringness.
- Cost-consciousness.
- Respectfulness.
Work Style:
- Collaborative and team-oriented.
- Fast-paced and dynamic.
- Results-driven and focused on continuous improvement.
Self-Assessment Questions:
- Do you have a strong passion for home furnishing and the IKEA brand?
- Are you comfortable working in a fast-paced, dynamic environment with multiple deadlines?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you committed to delivering high-quality work and continuously improving your skills and knowledge?
ASSUMPTION: Ikano-Retail values employees who are passionate about the IKEA brand, committed to delivering high-quality work, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- The role may require working on weekends or public holidays to meet project deadlines.
- The work environment can be fast-paced and demanding, with multiple priorities and tight deadlines.
- The role may require travel to other Ikano Group locations for meetings or training sessions.
- The Singapore office is located in the northeastern part of the city, which may not be convenient for some candidates.
ASSUMPTION: Ikano-Retail is committed to supporting employees' work-life balance and providing a positive work environment. However, the nature of the role and the company's business may present certain challenges that candidates should be aware of.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Creator position in a retail or e-commerce company.
- However, this role is unique in that it focuses on the IKEA brand and requires a deep understanding of the company's values and tone of voice.
- Career progression in this role may lead to opportunities in marketing, communications, or management within the Ikano Group.
ASSUMPTION: While this role shares similarities with other social media management or content creation positions, its focus on the IKEA brand and the Ikano Group's unique corporate culture make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new IKEA product launch.
- Creating engaging content for IKEA's social media channels to celebrate a national holiday or cultural event.
- Collaborating with cross-functional teams to gather data and product information for a targeted social media advertising campaign.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. However, the specific projects and initiatives that the Search & Social Media Specialist will work on may vary depending on the company's business needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Ikano-Retail support employee growth and development within the company?
- What are the most significant challenges facing the IKEA brand in the Singapore market, and how does this role contribute to addressing them?
- How does Ikano-Retail measure the success of its social media and content marketing efforts?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and its culture, and demonstrate their interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including examples of your previous work.
- Prepare for the interview by researching the IKEA brand, Ikano-Retail's corporate culture, and the company's business priorities.
- If selected for the final interview, be prepared to present a portfolio of your previous work or a sample project that demonstrates your creativity, innovation, and understanding of the IKEA brand.
- Follow up with the HR department one week after the final interview to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
