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Seasonal Onsite Venue Marketer - Coca-Cola Amphitheater

Live Nation
Full-time
On-site
Birmingham, Alabama, United States
πŸ“± Mobile Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Seasonal Onsite Venue Marketer - Coca-Cola Amphitheater

πŸ”Ή Company: Live Nation Entertainment

πŸ”Ή Location: Birmingham, AL, USA

πŸ”Ή Job Type: Part-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 25, 2025

πŸ”Ή Experience Level: Entry Level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Creating engaging social media content for events
  • Managing media personnel for shows
  • Responding to fan inquiries on social media
  • Updating on-site marketing materials
  • Assisting with general venue responsibilities

ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to thrive in a fast-paced environment. Previous event planning or concert marketing experience is preferred but not required.

πŸ“‹ Key Responsibilities

βœ… Create and post lively coverage of each event on the venue’s social media pages

βœ… Escort and manage media for each show in a professional, organized manner

βœ… Respond to fans who message our pages with questions about the event they are attending

βœ… Assist with keeping marketing posters/signage on-site up to date

βœ… Assist with general venue responsibilities as determined night of show by Venue Staff including the Venue Experience Marketer and General Manager

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask in a high-pressure setting.

🎯 Required Qualifications

Education: Bachelor’s degree preferred but not required

Experience: Extensive music knowledge: event planning, concert, or sports marketing experience preferred

Required Skills:

  • Strong organizational skills and attention to detail
  • Ability to work in a fast-paced environment while juggling multiple tasks
  • Ability to troubleshoot and problem solve independently
  • Excellent communication skills, both verbal and written
  • Ability to work in a very busy, high-pressure setting

Preferred Skills:

  • Previous experience in event planning or concert marketing
  • Fluency in Spanish (or other languages) for better fan engagement

ASSUMPTION: While a bachelor's degree is preferred, Live Nation values relevant experience and skills over formal education.

πŸ’° Compensation & Benefits

Salary Range: $12 - $15 per hour (based on industry standards for seasonal, part-time marketing roles)

Benefits:

  • Generous vacation
  • Healthcare
  • Retirement benefits
  • Student loan repayment
  • Tuition reimbursement
  • Paid caregiver leave
  • Employee ticketing program

Working Hours: Approximately 20-30 hours per week, primarily on event nights

ASSUMPTION: Salary range is estimated based on industry standards for part-time, seasonal marketing roles. Benefits are subject to change and may vary based on employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.

Company Size: 10,001+ employees

Founded: 2005

Company Description:

  • Live Nation produces more concerts, sells more tickets, and connects more brands to music than anyone else in the world.
  • The company promotes over 50,000 events annually for nearly 7,000 artists in 40+ countries.
  • Live Nation Media & Sponsorship creates strategic music marketing programs that connect over 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year.

Company Specialties:

  • Concerts
  • Festivals
  • Ticketing
  • Sponsorship
  • Artist Management
  • Live Events

Company Website: livenationentertainment.com

ASSUMPTION: Live Nation's vast network and resources provide ample opportunities for growth and learning within the industry.

πŸ“Š Role Analysis

Career Level: Entry Level (0-2 years)

Reporting Structure: This role reports directly to the Venue Experience Marketer and General Manager of the Coca-Cola Amphitheater in Birmingham, AL.

Work Arrangement: On-site, with flexible scheduling based on event schedules

Growth Opportunities:

  • Gain valuable experience in event marketing and venue operations
  • Network with industry professionals and artists
  • Potential for full-time or permanent positions based on performance

ASSUMPTION: This seasonal role offers a unique opportunity to gain hands-on experience in the live entertainment industry and build a professional network.

🌍 Location & Work Environment

Office Type: Live event venue (Coca-Cola Amphitheater in Birmingham, AL)

Office Location(s): 2080 Morris Ave, Birmingham, AL 35203, USA

Geographic Context:

  • Birmingham, AL is the most populous city in Alabama, with a diverse cultural scene and a thriving music industry.
  • The Coca-Cola Amphitheater is an outdoor venue that hosts concerts and events throughout the year.
  • The venue is located in the Five Points South neighborhood, offering nearby dining and entertainment options.

Work Schedule: Flexible, primarily on event nights and weekends

ASSUMPTION: The work environment can be loud, busy, and fast-paced, with varying hours based on event schedules.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Submit application through the provided link
  • Phone or video screen with the Venue Experience Marketer
  • In-person interview with the Venue Experience Marketer and General Manager
  • Background check and onboarding

Key Assessment Areas:

  • Communication skills
  • Problem-solving abilities
  • Adaptability and flexibility
  • Music knowledge and passion

Application Tips:

  • Highlight relevant experience and skills in your resume and cover letter
  • Demonstrate your passion for music and live events in your application materials
  • Prepare questions about the role, the venue, or the company to ask during the interview

ATS Keywords: Event planning, concert marketing, social media, fan engagement, venue operations, media management

ASSUMPTION: Live Nation's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Instagram, Facebook, Twitter)
  • Media management software (e.g., Hootsuite, Buffer)
  • Venue management software (e.g., Eventbrite, Ticketmaster)
  • Communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passionate and motivated
  • Driven, with an entrepreneurial spirit
  • Resourceful, innovative, forward thinking, and committed

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you thrive in high-pressure, fast-paced environments?
  • Are you passionate about music and live events?
  • Can you work collaboratively with a team to achieve common goals?

ASSUMPTION: Live Nation values candidates who embody their core values and can contribute to their collaborative work environment.

⚠️ Potential Challenges

  • Working late nights and weekends, depending on event schedules
  • Dealing with high volumes of fans and managing crowd control
  • Adapting to last-minute changes in event details or venue operations
  • Balancing multiple tasks and responsibilities in a fast-paced environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to customer service.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on on-site marketing and venue operations for live events
  • Similar roles may include event coordinator, concert promoter, or venue operations manager
  • Career paths may include advancement to full-time or permanent positions within Live Nation or other live entertainment companies

ASSUMPTION: This role offers a unique opportunity to gain hands-on experience in the live entertainment industry and build a professional network.

πŸ“ Sample Projects

  • Creating engaging social media content for a sold-out concert
  • Managing media personnel for a high-profile event
  • Assisting with venue setup and teardown for a festival

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the diverse nature of the role.

❓ Key Questions to Ask During Interview

  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does this role contribute to the overall success of Live Nation and the Coca-Cola Amphitheater?
  • What opportunities are there for growth and development within Live Nation?
  • How does Live Nation support work-life balance for its employees?
  • What is the typical career path for someone in this role?

ASSUMPTION: These questions demonstrate your interest in the role and your commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare for your interview by researching Live Nation, the Coca-Cola Amphitheater, and the local music scene
  • Follow up with the hiring manager within a week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.