📌 Core Information
🔹 Job Title: Seasonal Onsite Venue Marketer - Coca-Cola Amphitheater
🔹 Company: Live Nation Entertainment
🔹 Location: Birmingham, AL, USA
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging social media content for events
- Managing media personnel for shows
- Responding to fan inquiries on social media
- Updating on-site marketing materials
- Assisting with general venue responsibilities
ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to thrive in a fast-paced environment. Previous event planning or concert marketing experience is preferred but not required.
📋 Key Responsibilities
✅ Create and post lively coverage of each event on the venue’s social media pages
✅ Escort and manage media for each show in a professional, organized manner
✅ Respond to fans who message our pages with questions about the event they are attending
✅ Assist with keeping marketing posters/signage on-site up to date
✅ Assist with general venue responsibilities as determined night of show by Venue Staff including the Venue Experience Marketer and General Manager
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask in a high-pressure setting.
🎯 Required Qualifications
Education: Bachelor’s degree preferred but not required
Experience: Extensive music knowledge: event planning, concert, or sports marketing experience preferred
Required Skills:
- Strong organizational skills and attention to detail
- Ability to work in a fast-paced environment while juggling multiple tasks
- Ability to troubleshoot and problem solve independently
- Excellent communication skills, both verbal and written
- Ability to work in a very busy, high-pressure setting
Preferred Skills:
- Previous experience in event planning or concert marketing
- Fluency in Spanish (or other languages) for better fan engagement
ASSUMPTION: While a bachelor's degree is preferred, Live Nation values relevant experience and skills over formal education.
💰 Compensation & Benefits
Salary Range: $12 - $15 per hour (based on industry standards for seasonal, part-time marketing roles)
Benefits:
- Generous vacation
- Healthcare
- Retirement benefits
- Student loan repayment
- Tuition reimbursement
- Paid caregiver leave
- Employee ticketing program
Working Hours: Approximately 20-30 hours per week, primarily on event nights
ASSUMPTION: Salary range is estimated based on industry standards for part-time, seasonal marketing roles. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
Company Size: 10,001+ employees
Founded: 2005
Company Description:
- Live Nation produces more concerts, sells more tickets, and connects more brands to music than anyone else in the world.
- The company promotes over 50,000 events annually for nearly 7,000 artists in 40+ countries.
- Live Nation Media & Sponsorship creates strategic music marketing programs that connect over 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year.
Company Specialties:
- Concerts
- Festivals
- Ticketing
- Sponsorship
- Artist Management
- Live Events
Company Website: livenationentertainment.com
ASSUMPTION: Live Nation's vast network and resources provide ample opportunities for growth and learning within the industry.
📊 Role Analysis
Career Level: Entry Level (0-2 years)
Reporting Structure: This role reports directly to the Venue Experience Marketer and General Manager of the Coca-Cola Amphitheater in Birmingham, AL.
Work Arrangement: On-site, with flexible scheduling based on event schedules
Growth Opportunities:
- Gain valuable experience in event marketing and venue operations
- Network with industry professionals and artists
- Potential for full-time or permanent positions based on performance
ASSUMPTION: This seasonal role offers a unique opportunity to gain hands-on experience in the live entertainment industry and build a professional network.
🌍 Location & Work Environment
Office Type: Live event venue (Coca-Cola Amphitheater in Birmingham, AL)
Office Location(s): 2080 Morris Ave, Birmingham, AL 35203, USA
Geographic Context:
- Birmingham, AL is the most populous city in Alabama, with a diverse cultural scene and a thriving music industry.
- The Coca-Cola Amphitheater is an outdoor venue that hosts concerts and events throughout the year.
- The venue is located in the Five Points South neighborhood, offering nearby dining and entertainment options.
Work Schedule: Flexible, primarily on event nights and weekends
ASSUMPTION: The work environment can be loud, busy, and fast-paced, with varying hours based on event schedules.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Phone or video screen with the Venue Experience Marketer
- In-person interview with the Venue Experience Marketer and General Manager
- Background check and onboarding
Key Assessment Areas:
- Communication skills
- Problem-solving abilities
- Adaptability and flexibility
- Music knowledge and passion
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Demonstrate your passion for music and live events in your application materials
- Prepare questions about the role, the venue, or the company to ask during the interview
ATS Keywords: Event planning, concert marketing, social media, fan engagement, venue operations, media management
ASSUMPTION: Live Nation's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter)
- Media management software (e.g., Hootsuite, Buffer)
- Venue management software (e.g., Eventbrite, Ticketmaster)
- Communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Passionate and motivated
- Driven, with an entrepreneurial spirit
- Resourceful, innovative, forward thinking, and committed
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in high-pressure, fast-paced environments?
- Are you passionate about music and live events?
- Can you work collaboratively with a team to achieve common goals?
ASSUMPTION: Live Nation values candidates who embody their core values and can contribute to their collaborative work environment.
⚠️ Potential Challenges
- Working late nights and weekends, depending on event schedules
- Dealing with high volumes of fans and managing crowd control
- Adapting to last-minute changes in event details or venue operations
- Balancing multiple tasks and responsibilities in a fast-paced environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to customer service.
📈 Similar Roles Comparison
- This role is unique in its focus on on-site marketing and venue operations for live events
- Similar roles may include event coordinator, concert promoter, or venue operations manager
- Career paths may include advancement to full-time or permanent positions within Live Nation or other live entertainment companies
ASSUMPTION: This role offers a unique opportunity to gain hands-on experience in the live entertainment industry and build a professional network.
📝 Sample Projects
- Creating engaging social media content for a sold-out concert
- Managing media personnel for a high-profile event
- Assisting with venue setup and teardown for a festival
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the diverse nature of the role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role contribute to the overall success of Live Nation and the Coca-Cola Amphitheater?
- What opportunities are there for growth and development within Live Nation?
- How does Live Nation support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions demonstrate your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for your interview by researching Live Nation, the Coca-Cola Amphitheater, and the local music scene
- Follow up with the hiring manager within a week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
