📌 Core Information
🔹 Job Title: SeedGrowth Brand Manager
🔹 Company: Bayer
🔹 Location: Hawthorn East, Victoria, Australia
🔹 Job Type: Part-Time, 3 Month Fixed Term Contract
🔹 Category: Brand Management, Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans for the SeedGrowth portfolio
- Collaborating with cross-functional teams to identify market gaps and opportunities
- Leading project teams to deliver innovative new solutions
- Contributing to the development of the 5-year Strategic Business Plan
- Fostering a customer-centric approach and driving sales, market share, and customer engagement
ASSUMPTION: This role requires a strategic mindset, strong analytical and communication skills, and the ability to thrive in a dynamic, collaborative environment.
📋 Key Responsibilities
✅ Developing and implementing effective pricing strategies that reflect the value of our solutions while staying competitive in the market
✅ Collaborating with cross-functional teams to identify market gaps and emerging opportunities
✅ Defining compelling customer value propositions and overseeing annual brand plans that drive sales, market share, and customer engagement
✅ Leading cross-functional teams to deliver innovative new solutions, ensuring timely and effective product launches
✅ Contributing to the development of our 5-year Strategic Business Plan, providing insights and feedback on portfolio changes and performance tracking
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to ensure successful campaign execution and product launches.
🎯 Required Qualifications
Education: Tertiary degree in Agricultural Science, Marketing, Business, or a related field (Master’s degree or MBA preferred)
Experience: 5-10 years of experience in brand/product management, marketing, or agricultural market development
Required Skills:
- Strong analytical, problem-solving, and communication skills
- Customer-centric approach
- Collaboration and project leadership experience
- Ability to thrive in a dynamic, collaborative environment
Preferred Skills:
- Experience with pricing strategy development
- Familiarity with the agricultural industry and market trends
ASSUMPTION: Candidates with relevant industry experience and a proven track record in brand management will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 AUD per annum (pro-rated for the 3-month contract)
Benefits:
- Competitive salary and benefits package
- Flexible working arrangements
- Opportunities for professional development and career growth
- Inclusive and diverse work environment
Working Hours: 37.5 hours per week (pro-rated for the 3-month contract)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Chemical Manufacturing, with a focus on Pharmaceuticals, Consumer Health, Crop Science, and Life Sciences
Company Size: 10,001+ employees
Founded: 1863, with a rich history in innovation and scientific discovery
Company Description:
- Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition
- We design our products and services to serve the most essential human needs of health and nutrition
- At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population
Company Specialties:
- Pharmaceuticals and Consumer Health
- Crop Science and Life Sciences
- Research and Innovation
- Sustainability and Health Care
- Digital Farming and Food Security
Company Website: www.bayer.com
ASSUMPTION: Bayer's extensive experience and global presence make it an attractive employer for candidates seeking a challenging and rewarding career in the life sciences industry.
📊 Role Analysis
Career Level: Mid-level to Senior, with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Marketing for the SeedGrowth portfolio and collaborates with cross-functional teams across the organization
Work Arrangement: Part-time, 3-month fixed term contract with the possibility of extension or conversion to a permanent role
Growth Opportunities:
- Potential for career progression within the marketing function or broader roles within the organization
- Chance to gain experience in a dynamic, global company with a strong focus on innovation and sustainability
- Opportunity to work on high-impact projects that contribute to Bayer's mission of improving health and nutrition worldwide
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing a well-rounded experience for candidates looking to advance their careers in brand management.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): Hawthorn East, Victoria, Australia
Geographic Context:
- Hawthorn East is a suburb of Melbourne, Australia, with a population of approximately 20,000 people
- The area is known for its leafy streets, historic homes, and convenient access to the city center
- It is well-served by public transportation, with easy access to trams, trains, and buses
Work Schedule: Monday to Friday, with flexible hours to accommodate the needs of the role and the individual
ASSUMPTION: The Hawthorn East location offers a pleasant work environment with easy access to amenities and public transportation, making it an attractive option for commuters.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition Team
- In-depth behavioral and situational interviews with the hiring manager and cross-functional team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Problem-solving and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with Bayer's values
- Strategic thinking and long-term vision
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Bayer's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Brand Management, Marketing, Strategic Planning, Pricing Strategy, Cross-Functional Teams, Project Leadership, Agricultural Industry, Customer-Centric Approach, Collaboration, Innovation, Sustainability
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic mindset, analytical skills, and cultural fit within Bayer's organization.
🛠 Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM and marketing automation tools (e.g., Salesforce, Marketo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Industry-specific software and platforms (e.g., agricultural market intelligence tools)
ASSUMPTION: Proficiency in relevant software and tools is essential for success in this role, as they enable effective collaboration, data-driven decision-making, and efficient project management.
👔 Cultural Fit Considerations
Company Values:
- Science For Better - Using our expertise to improve people's lives
- Integrity - Acting responsibly and doing what's right
- Entrepreneurship - Pursuing new ideas and taking calculated risks
- Respect - Valuing and including everyone
- Excellence - Striving for the highest standards
Work Style:
- Collaborative and inclusive, with a focus on teamwork and knowledge-sharing
- Agile and adaptable, with a willingness to embrace change and continuous learning
- Data-driven and analytical, with a strong focus on evidence-based decision-making
- Customer-centric, with a deep understanding of customer needs and market trends
Self-Assessment Questions:
- How do your personal values align with Bayer's company values, particularly 'Science For Better' and 'Integrity'?
- Can you describe a time when you had to adapt to a significant change or challenge in a previous role, and how did you approach it?
- How do you prioritize and manage multiple projects or deadlines, and can you provide an example of a successful project you've led?
ASSUMPTION: Bayer's company culture emphasizes collaboration, innovation, and a strong commitment to improving health and nutrition worldwide. Candidates who share these values and demonstrate relevant skills and experiences will be well-suited to this role.
⚠️ Potential Challenges
- Managing a diverse portfolio of brands with varying market positions and customer bases
- Balancing strategic planning with day-to-day tactical execution
- Navigating a complex, matrixed organization with multiple stakeholders
- Adapting to a dynamic and evolving agricultural market, with shifting customer needs and preferences
ASSUMPTION: These challenges require strong project management skills, strategic thinking, and the ability to build and maintain effective working relationships with cross-functional teams and stakeholders.
📈 Similar Roles Comparison
- This role differs from other brand management positions in its focus on the agricultural industry and the unique challenges it presents
- It requires a deep understanding of agricultural market trends, customer needs, and competitive dynamics
- Career progression in this role may lead to broader responsibilities within Bayer's Crop Science division or other related functions
ASSUMPTION: Candidates with relevant industry experience and a strong understanding of the agricultural market will be best positioned to succeed in this role and capitalize on its growth opportunities.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new product launch, including market research, positioning, and pricing
- Conducting a competitive analysis and identifying opportunities for differentiation and growth
- Leading a cross-functional team to deliver a marketing campaign that drives customer engagement and increases market share
ASSUMPTION: These projects demonstrate the strategic and tactical aspects of the role, highlighting the importance of both long-term planning and day-to-day execution.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the SeedGrowth portfolio and how this role addresses them?
- How does this role collaborate with other functions within the organization, such as R&D and sales?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Bayer support the professional development and career growth of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to understanding Bayer's organization and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Bayer's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the Talent Acquisition Team via jobs.anz@bayer.com one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
