📌 Core Information
🔹 Job Title: Segment Marketing Associate
🔹 Company: athenahealth
🔹 Location: Remote - NC, TN, FL, DE, SC
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Supporting Small Group, Group, and Enterprise sales segments to drive new and advance existing opportunities.
- Developing and executing innovative campaigns and programs to drive demand and grow market share.
- Collaborating with cross-functional teams, including Creative Services, Channels, Product Marketing, and Content teams.
- Analyzing campaign performance, reporting on results, and optimizing based on learnings.
- Equipping sales teams with market and audience insights, messaging, and proof points to increase sales productivity and effectiveness.
ASSUMPTION: This role requires a strong understanding of B2B marketing principles, with a preference for healthcare industry experience. The ideal candidate will be comfortable working in a fast-paced, collaborative environment and have excellent communication and organizational skills.
📋 Key Responsibilities
✅ Partner closely with cross-functional teams to develop and execute multichannel, persona-based campaigns that differentiate athenahealth in the market and accelerate pipeline and sales growth.
✅ Proactively engage with the sales team to coordinate campaign activities, communicate frequently, and build trust and alignment.
✅ Test, measure, analyze, and optimize campaign performance, report on results, and learnings.
✅ Equip sales with market and audience insights, messaging, and proof points to help increase sales productivity and effectiveness.
✅ Work with Events, Brand, and other centralized marketing functions in support of corporate-level programs and audience messaging.
ASSUMPTION: This role requires a high level of detail orientation, as the candidate will be managing multiple projects with varying deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in business, Marketing, or a related field
Experience: 1+ years of experience in business-to-business marketing; healthcare preferred
Required Skills:
- Excels at time management and managing multiple projects with varying deadlines
- Self-starter who can work independently in a fast-paced environment
- Highly detail-oriented
- Strong verbal and written communication/presentation skills
- Ability to analyze data, build reports within Excel, and generate actionable insights
- Ability to consistently produce results on time and within budget
- Possesses a natural curiosity to learn
Preferred Skills:
- Actual sales experience is highly desirable
ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have a strong understanding of marketing automation tools and CRM platforms, such as Marketo and Salesforce.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Associate with 0-2 years of experience in the IT Services industry)
Benefits:
- Health Benefits
- Financial Benefits
- Commuter Support
- Employee Assistance Programs
- Tuition Assistance
- Employee Resource Groups
- Collaborative Workspaces
- Work-Life Balance
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Associate with 0-2 years of experience in the IT Services industry. Actual salary may vary based on factors such as location, performance, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: athenahealth operates in the IT Services and IT Consulting industry, focusing on providing network-enabled services, mobile apps, and data-driven insights to hospitals and medical organizations.
Company Size: athenahealth is a mid-sized company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.
Founded: athenahealth was founded in 1997 and has since grown to become a leading provider of healthcare IT services.
Company Description:
- athenahealth strives to cure complexity and simplify the practice of healthcare by offering electronic health records, revenue cycle management, and patient engagement solutions.
- The company partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes.
- athenahealth is inspired by its vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Company Specialties:
- Revenue Cycle Management
- Patient Engagement
- Medical Billing
- Care Coordination
- Population Health Management
- Point-of-care mobile apps
- Electronic Health Records (EHR)
- Health information technology
Company Website: athenahealth.com
ASSUMPTION: athenahealth's focus on creating a thriving ecosystem for accessible, high-quality, and sustainable healthcare for all indicates a strong commitment to social responsibility and community impact.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the marketing department, offering opportunities for growth and development.
Reporting Structure: The Segment Marketing Associate will report directly to the Segment Marketing Manager and work closely with cross-functional teams, including Creative Services, Channels, Product Marketing, and Content teams.
Work Arrangement: This role offers a hybrid work arrangement, with the option to work remotely from one of the listed locations or on-site at one of athenahealth's offices.
Growth Opportunities:
- As athenahealth continues to grow, there may be opportunities for the Segment Marketing Associate to take on more responsibilities or move into a different role within the marketing department.
- The company offers tuition assistance, allowing employees to pursue professional development and advance their careers.
- athenahealth's collaborative workspaces and employee resource groups provide opportunities for networking and mentorship.
ASSUMPTION: Given athenahealth's commitment to creating an exceptional workplace, it is likely that the company offers ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: athenahealth offers a hybrid work arrangement, with the option to work remotely or on-site at one of the company's offices.
Office Location(s): Boston, Massachusetts; Belfast, Maine; Atlanta, Georgia; Austin, Texas; Chennai, India; Burlington, Vermont; Bangalore, India; and Pune, India
Geographic Context:
- athenahealth's offices are located in various cities across the United States and India, providing opportunities for candidates to work in a location that suits their preferences.
- The company's remote work options allow employees to work from the comfort of their own homes or a co-working space, offering flexibility and convenience.
- athenahealth's commitment to creating a thriving ecosystem for accessible, high-quality, and sustainable healthcare for all indicates a strong focus on community impact and social responsibility.
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: athenahealth's commitment to creating an exceptional workplace, as evidenced by its numerous awards and accolades, indicates a strong focus on employee satisfaction and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the segment marketing manager
Key Assessment Areas:
- Marketing expertise and campaign development skills
- Communication and presentation skills
- Data analysis and reporting skills
- Problem-solving and time management skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and skills, with a focus on B2B marketing and campaign development.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and time management skills.
- Research athenahealth's company culture and values to ensure a good fit and demonstrate your enthusiasm for the role during the interview.
ATS Keywords: Marketing, B2B, Campaign Development, Data Analysis, Sales Coordination, Time Management, Detail-Oriented, Presentation Skills, Self-Starter, Team Player, Curiosity, Healthcare Knowledge
ASSUMPTION: Given athenahealth's commitment to creating an exceptional workplace, it is likely that the company's interview process is designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Excel
- Google Suite
- Project Management Tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, it is assumed that the Segment Marketing Associate will use marketing automation tools, CRM platforms, and project management tools to manage campaigns and coordinate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Compassionate
Work Style:
- Fast-paced and collaborative
- Focused on results and continuous improvement
- Committed to creating an exceptional workplace
Self-Assessment Questions:
- Do you have experience working in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects with varying deadlines simultaneously?
- Do you possess a natural curiosity to learn and adapt to new tools and technologies?
ASSUMPTION: athenahealth's commitment to creating an exceptional workplace, as evidenced by its numerous awards and accolades, indicates a strong focus on employee satisfaction and work-life balance.
⚠️ Potential Challenges
- The fast-paced nature of the role may require the Segment Marketing Associate to manage multiple projects with varying deadlines simultaneously.
- The role may require the Segment Marketing Associate to work with cross-functional teams, requiring strong communication and collaboration skills.
- The role may require the Segment Marketing Associate to analyze data and generate actionable insights, requiring a strong understanding of data analysis tools and techniques.
- The role may require the Segment Marketing Associate to work with sales teams, requiring a strong understanding of sales processes and dynamics.
ASSUMPTION: Given the fast-paced nature of the role and the requirement to work with cross-functional teams, it is likely that the Segment Marketing Associate will need to be comfortable managing multiple projects with varying deadlines simultaneously and possess strong communication and collaboration skills.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Segment Marketing Associate role at athenahealth places a strong emphasis on collaboration with cross-functional teams and a focus on driving sales growth.
- The role requires a strong understanding of B2B marketing principles, with a preference for healthcare industry experience.
- The role offers opportunities for professional growth and development, with a focus on creating an exceptional workplace.
ASSUMPTION: Given athenahealth's commitment to creating an exceptional workplace, it is likely that the company offers ample opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a multichannel, persona-based campaign to differentiate athenahealth in the market and accelerate pipeline and sales growth.
- Analyzing campaign performance, reporting on results, and optimizing based on learnings to improve future campaign effectiveness.
- Equipping sales teams with market and audience insights, messaging, and proof points to help increase sales productivity and effectiveness.
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the Segment Marketing Associate may be expected to perform in the role.
❓ Key Questions to Ask During Interview
- Can you describe the typical work arrangement for this role, and how it balances remote and on-site work?
- How does athenahealth support the professional growth and development of its marketing team members?
- Can you provide an example of a successful marketing campaign that athenahealth has executed, and what made it successful?
- How does athenahealth measure the success of its marketing campaigns, and how does the Segment Marketing Associate contribute to that process?
- What are the key priorities for the Segment Marketing Associate in the first 30, 60, and 90 days in the role?
ASSUMPTION: These key questions are intended to provide a better understanding of the role, the company culture, and the expectations for the Segment Marketing Associate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills, with a focus on B2B marketing and campaign development.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and time management skills.
- Research athenahealth's company culture and values to ensure a good fit and demonstrate your enthusiasm for the role during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
