📌 Core Information
🔹 Job Title: Segment Marketing Associate
🔹 Company: athenahealth
🔹 Location: Remote - NC, TN, FL, DE, SC
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Hybrid (Remote with occasional office presence)
🚀 Job Overview
Key aspects of this role include:
- Supporting new and existing opportunities within the Group (5-275 MDs) and Enterprise (275+ MDs) sales segments
- Collaborating closely with sales teams to create content and execute tactics for the buyer's journey
- Analyzing and optimizing account-based marketing performance
- Equipping sales with market insights, messaging, and proof points to increase productivity and effectiveness
- Identifying and addressing content gaps across the buyer's journey in partnership with creative teams
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to manage multiple projects simultaneously. It is ideal for a self-starter who can work independently and thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Proactively engage with the sales team to coordinate account-based marketing activities and build trust and alignment
✅ Create customized, compelling content in support of individual sales strategies to help prospects understand the value of partnering with athenahealth
✅ Test, measure, analyze, and optimize account-based marketing performance, report on results, and apply learnings to future strategies
✅ Equip sales with the latest market and audience insights, messaging, and compelling proof points to help increase sales productivity and effectiveness
✅ Identify and proactively close content gaps across the buyer’s journey in partnership with creative teams across marketing
ASSUMPTION: This role requires a strong understanding of the target audience and their needs, as well as the ability to create tailored content that resonates with them.
🎯 Required Qualifications
Education: Bachelor’s degree in English, Marketing, Business Administration, Communications, or a related field
Experience: 1+ years of experience in marketing, with a focus on data, content, and messaging preferred
Required Skills:
- Strong writing, communication, and Excel reporting skills
- Impeccable project management skills and highly detail-oriented
- Proven experience working with sales teams
- Ability to manage multiple projects at once from concept to completion
- Self-starter who can work independently in a fast-paced environment
Preferred Skills:
- Experience with account-based marketing (ABM) strategies
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and CRM systems would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for entry-level marketing roles in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Tuition reimbursement
- Employee assistance programs
- Commuter benefits
- Employee resource groups
- Collaborative workspaces
Working Hours: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the United States. Actual compensation may vary based on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: athenahealth operates in the IT Services and IT Consulting industry, focusing on providing network-enabled services, mobile apps, and data-driven insights to hospitals and medical organizations.
Company Size: athenahealth has 5,001-10,000 employees, providing a large enough environment to grow your career while still offering the resources and stability of an established business.
Founded: athenahealth was founded in 1997 and is headquartered in Boston, Massachusetts, with additional offices in the United States and India.
Company Description:
- athenahealth strives to cure complexity and simplify the practice of healthcare by providing innovative technology solutions
- The company offers electronic health records, revenue cycle management, and patient engagement solutions to help healthcare providers, administrators, and practices eliminate friction for patients while getting paid efficiently
- athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes
Company Specialties:
- Revenue Cycle Management
- Patient Engagement
- Medical Billing
- Care Coordination
- Population Health Management
- Point-of-care mobile apps
- Electronic Health Records (EHR)
- Health Information Technology
Company Website: athenahealth.com
ASSUMPTION: athenahealth's focus on innovation, technology, and improving healthcare outcomes makes it an attractive place to work for individuals interested in the IT Services and IT Consulting industry.
📊 Role Analysis
Career Level: Entry-Level (0-2 years of experience)
Reporting Structure: The Segment Marketing Associate will report directly to the Segment Marketing Manager and work closely with sales teams within the Group and Enterprise segments.
Work Arrangement: This role is hybrid, requiring occasional office presence while offering remote work flexibility.
Growth Opportunities:
- As athenahealth continues to grow, there may be opportunities for the Segment Marketing Associate to take on more responsibilities or move into a different role within the marketing department or the company as a whole
- The company offers tuition reimbursement, allowing employees to pursue professional development and grow their skills
ASSUMPTION: The hybrid work arrangement and growth opportunities make this role an attractive option for individuals looking to balance work-life responsibilities and advance their career in marketing.
🌍 Location & Work Environment
Office Type: athenahealth's offices are carefully chosen to represent the company's innovative spirit and promote a positive and productive work environment. Each office is unique, with historic and converted buildings offering collaborative workspaces and employee-friendly amenities.
Office Location(s): The Segment Marketing Associate role is remote, with occasional office presence required. athenahealth has offices in Boston, Massachusetts; Belfast, Maine; Atlanta, Georgia; Austin, Texas; Chennai, India; Burlington, Vermont; Bangalore, India; and Pune, India.
Geographic Context:
- athenahealth's remote work arrangement allows employees to work from various locations within the United States and India, providing flexibility and convenience
- The company's offices are located in urban and suburban areas, offering access to various amenities and resources
Work Schedule: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The remote work arrangement and flexible scheduling options make this role an attractive option for individuals looking for a balance between work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and skills-based interviews with the hiring manager and team members
- Final interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Communication skills, both written and verbal
- Project management and organizational skills
- Understanding of marketing principles and strategies
- Ability to work collaboratively with sales teams and other departments
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss your understanding of athenahealth's products and services, as well as the target audience for the Group and Enterprise segments
- Demonstrate your ability to create tailored content and execute marketing strategies that support the buyer's journey
- Showcase your attention to detail and ability to manage multiple projects simultaneously
ATS Keywords: Marketing, Content Creation, Account-Based Marketing, Sales Collaboration, Project Management, Detail-Oriented, Self-Starter, Entry-Level, Hybrid, Remote
ASSUMPTION: The interview process will focus on assessing the candidate's communication, organizational, and problem-solving skills, as well as their understanding of marketing principles and strategies.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Content creation tools (e.g., Google Docs, Microsoft Office, Adobe Creative Suite)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and project management tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: athenahealth strives to cure complexity and simplify the practice of healthcare through innovative technology solutions
- Collaboration: The company fosters a collaborative work environment, encouraging employees to work together to achieve common goals
- Integrity: athenahealth is committed to acting with integrity in all aspects of its business, from product development to customer interactions
Work Style:
- athenahealth offers a flexible work environment, allowing employees to balance work and personal responsibilities
- The company encourages a healthy work-life balance and provides resources to support employee well-being
- athenahealth's hybrid work arrangement allows employees to work remotely while still fostering a collaborative and connected work environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have strong communication skills, both written and verbal?
- Are you detail-oriented and able to analyze and optimize marketing performance?
- Do you enjoy working with sales teams and other departments to create tailored content and execute marketing strategies?
ASSUMPTION: athenahealth's company values and work style make it an attractive place to work for individuals who are innovative, collaborative, and detail-oriented, with strong communication skills and the ability to work independently and manage multiple projects simultaneously.
⚠️ Potential Challenges
- The fast-paced nature of the role may require the Segment Marketing Associate to manage multiple projects simultaneously and adapt to changing priorities
- The hybrid work arrangement may require occasional office presence, which could be challenging for individuals who prefer fully remote work
- The role may involve working with multiple stakeholders across the business, requiring strong communication and collaboration skills to build trust and alignment
- The competitive nature of the healthcare industry may present challenges in driving new and existing opportunities
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for the Segment Marketing Associate to develop their skills and make a significant impact on athenahealth's success.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Segment Marketing Associate role at athenahealth places a strong emphasis on collaboration with sales teams and a focus on driving new and existing opportunities within specific sales segments
- athenahealth's focus on innovation and technology sets it apart from other companies in the IT Services and IT Consulting industry, offering unique growth and development opportunities for employees
- The entry-level nature of the role may provide fewer advancement opportunities compared to more senior roles within the marketing department or the company as a whole
ASSUMPTION: The Segment Marketing Associate role at athenahealth offers a unique blend of collaboration, innovation, and growth opportunities, making it an attractive option for individuals interested in the IT Services and IT Consulting industry.
📝 Sample Projects
- Creating a targeted email campaign to engage Group and Enterprise segment prospects and nurture them through the buyer's journey
- Developing a customized content series to support a specific sales strategy for a high-priority opportunity within the Enterprise segment
- Analyzing and optimizing account-based marketing performance for a key Group segment account to improve engagement and conversion rates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Segment Marketing Associate role at athenahealth.
❓ Key Questions to Ask During Interview
- Can you describe the typical buyer's journey for Group and Enterprise segment prospects, and how this role supports each stage?
- How does athenahealth's marketing team collaborate with sales teams to create tailored content and execute marketing strategies that support the buyer's journey?
- What are the key performance indicators (KPIs) used to measure the success of account-based marketing strategies, and how are they tracked and analyzed?
- How does athenahealth support the professional development and growth of its employees, particularly in entry-level roles like the Segment Marketing Associate?
- What is the typical career path for someone in this role, and what opportunities might be available for growth and advancement within the marketing department or the company as a whole?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company, and make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your communication, project management, and marketing skills
- Prepare for your interviews by researching athenahealth's products and services, as well as the target audience for the Group and Enterprise segments
- Demonstrate your ability to create tailored content and execute marketing strategies that support the buyer's journey
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and inquire about the next steps in the hiring process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
