📌 Core Information
🔹 Job Title: Segment Marketing (CRM) Manager
🔹 Company: Expedia Group
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to support segment progression of travelers across Expedia, Hotels.com, and VRBO
- Identifying data-driven opportunities to enhance existing weekly segment marketing programs
- Managing end-to-end development of global campaigns
- Collaborating with cross-functional teams, including Creative, Product, Tech, Production, and Loyalty
- Evaluating campaign performance and leveraging data to optimize future marketing efforts
ASSUMPTION: This role requires a strong understanding of CRM, data analysis, and marketing strategies to drive segment progression and improve customer engagement.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to support segment progression of travelers across Expedia, Hotels.com, and VRBO
✅ Identify data-driven opportunities to enhance existing weekly segment marketing programs through research, insights, and self-serve analysis
✅ Create program and campaign-level test plans that ladder up to business objectives
✅ Manage the end-to-end development of global campaigns, working closely with cross-functional teams
✅ Evaluate campaign performance, leveraging data to extract actionable insights that refine and optimize future marketing efforts
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and cross-functional collaboration to create and optimize marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Economics, or related fields
Experience: At least 5 years of experience in a marketing role, preferably in the e-commerce and/or online marketing space
Required Skills:
- Critical thinking and original, innovative problem-solving skills
- Excellent analytical skills with a proven ability to improve marketing effectiveness through data and insights
- Strong stakeholder management skills with the ability to influence senior stakeholders and drive delivery through cross-functional teams
- Demonstrable attention to detail in dealing with complex projects and time-sensitive initiatives
- Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud, or other communication tools is a plus
Preferred Skills:
- Experience with CRM systems and marketing automation tools
- Familiarity with the travel industry and its trends
ASSUMPTION: Candidates should have a strong background in marketing, data analysis, and stakeholder management to excel in this role.
💰 Compensation & Benefits
Salary Range: £55,000 - £70,000 per year (Estimated based on industry standards for a Marketing Manager role in London)
Benefits:
- Travel perks
- Generous time-off
- Parental leave
- Flexible work model
- Career development resources
Working Hours: Full-time, typically 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in London. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Expedia Group operates in the online travel industry, offering a range of travel booking services through its various brands, including Expedia, Hotels.com, and VRBO.
Company Size: Expedia Group has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Expedia Group was founded in 1996 and has since grown into a leading global travel company.
Company Description:
- Expedia Group is committed to creating an inclusive work environment with a diverse workforce.
- The company offers a range of benefits, including travel perks, generous time-off, parental leave, and career development resources.
- Expedia Group is dedicated to providing excellent customer service and helping travelers discover the world.
Company Specialties:
- Technology
- Travel
- E-commerce
- Sales
- Hotels
- Big Data
- Mobile
- Business Development
- SEO
- SEM
- Hospitality
- and Airfare
Company Website: careers.expediagroup.com
ASSUMPTION: Expedia Group's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the marketing department and the broader organization.
Reporting Structure: The Segment Marketing (CRM) Manager will report directly to the Senior Marketing Manager and work closely with cross-functional teams.
Work Arrangement: This role is based in London, City of, United Kingdom, with a hybrid work arrangement, combining on-site and remote work.
Growth Opportunities:
- Progression to a Senior Marketing Manager or similar role within the marketing department
- Expansion into other areas of the business, such as product management or business development
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: The role offers ample opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Expedia Group's London office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 407 St John Street, London, England EC1V 4RW, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving travel and tourism industry.
- The city offers a wide range of cultural attractions, restaurants, and entertainment options.
- London has excellent public transportation, making it easy to commute to and from work.
Work Schedule: The role follows a standard full-time work schedule, with flexible work arrangements available.
ASSUMPTION: The role's hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the senior leadership team
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Stakeholder management and communication
- Problem-solving and critical thinking
Application Tips:
- Highlight your relevant marketing experience and achievements in your resume and cover letter.
- Demonstrate your understanding of CRM, data analysis, and marketing strategies in your application materials.
- Prepare examples of successful marketing campaigns you've worked on and the results you've achieved.
ATS Keywords: CRM, marketing strategy, data analysis, campaign development, stakeholder management, customer segmentation, travel industry, e-commerce
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, data analysis skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- CRM systems (e.g., Salesforce Marketing Cloud)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Tableau, Google Analytics)
ASSUMPTION: The role requires proficiency in MS Office Suite and familiarity with CRM systems and marketing automation tools.
👔 Cultural Fit Considerations
Company Values:
- We are customer obsessed
- We think big and act bold
- We value diversity and inclusion
- We are one global team
- We focus on results
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Agile and adaptable approach to work
- Strong communication and stakeholder management skills
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders to achieve common goals?
- Can you provide an example of a time when you used data to inform a marketing decision or strategy?
- How do you stay organized and manage your time effectively when working on multiple projects simultaneously?
ASSUMPTION: Candidates should demonstrate strong alignment with Expedia Group's values and a collaborative, data-driven work style to thrive in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced and ever-evolving travel industry
- Balancing on-site and remote work effectively
- Adapting to changes in marketing strategies and priorities
ASSUMPTION: The role may present challenges related to time management, adaptability, and effective communication in a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on CRM and data analysis skills.
- Within the travel industry, this role is more focused on customer segmentation and loyalty programs than other marketing positions.
- Career progression in this role may lead to senior marketing management or other leadership positions within the organization.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions within and outside the travel industry.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to drive segment progression for a specific customer group
- Analyzing customer data to identify trends and opportunities for improved segmentation and personalization
- Collaborating with cross-functional teams to create and optimize global marketing campaigns
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and cross-functional collaboration to create and optimize marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall marketing strategy and objectives of the organization?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and the organization, as well as to gain a better understanding of the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: careers.expediagroup.com/jobs
- Highlight your relevant marketing experience and achievements in your resume and cover letter.
- Prepare examples of successful marketing campaigns you've worked on and the results you've achieved.
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
