πΉ Job Title: Segment Marketing Director
πΉ Company: Cognyte
πΉ Location: Israel (Remote)
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: June 5, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Remote (Israel)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in B2B or B2G marketing, preferably with a segment or vertical focus.
β Lead segment strategy and orchestration by aligning Cognyteβs portfolio to specific segment needs, priorities, and challenges
β Develop and communicate compelling, segment-specific narratives that integrate customer insights, market dynamics, and product & solution strengths to drive engagement
β Drive early-funnel marketing strategy and positioning for each segment, from initial engagement to opportunity creation
β Define and prioritize marketing initiatives across sub-segments, aligning activities with business goals and specific audiences
β Serve as the go-to resource for sales and regional teams, equipping them with insights, use cases, and messaging to support effective customer interactions and conversions
β Collaborate cross-functionally across marketing to ensure cohesive content, digital, event, regional, and product marketing execution aligned with segment strategy
β Conduct ongoing competitive marketing research to set the foundation of differentiated positioning by analyzing how others engage and show up in the market
β Define and track KPIs across the segments, including awareness, engagement, and early-funnel conversion, together with Marketing Ops teams
ASSUMPTION: Success in this role will be measured by clear, unified stories and offerings for each segment, increased awareness and engagement across key sub-segments, measurable growth in early-funnel activity and lead quality, strong alignment and collaboration across marketing, sales, and product teams, and being an internal champion for law enforcement and military intelligence segments.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in B2B or B2G marketing; experience in segment or vertical marketing preferred
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, familiarity with the public safety and national security sectors would be beneficial for this role.
Salary Range: The salary range for this role is estimated to be between βͺ250,000 - βͺ350,000 per year (approximately $75,000 - $105,000 USD), based on industry standards for a marketing director role with 5-10 years of experience in Israel.
Benefits:
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Industry: Cognyte operates in the software development industry, focusing on data processing and investigative analytics solutions for government agencies and other organizations.
Company Size: Cognyte is a mid-sized company with 1,001-5,000 employees, providing a structured yet agile work environment.
Founded: Cognyte was founded in 1990, with a rich history in the public safety and national security sectors.
Company Description:
Company Specialties:
Company Website: www.cognyte.com
ASSUMPTION: Cognyte's focus on public safety and national security makes it an attractive option for candidates interested in making a significant impact in these critical areas.
Career Level: This role is at the director level, reporting directly to the Chief Marketing Officer (CMO) and overseeing a team of marketing professionals.
Reporting Structure: The Segment Marketing Director will report to the CMO and collaborate with various teams, including product business units, solution marketing, regional field teams, and corporate marketing.
Work Arrangement: This role is remote, with a requirement to be based in Israel. Flexible hours and work-from-home options are available.
Growth Opportunities:
ASSUMPTION: Given Cognyte's focus on innovation and growth, there are ample opportunities for professional development and career advancement in this role.
Office Type: Cognyte's headquarters is located in Herzliya, Israel, with remote work options available for this role.
Office Location(s): Maskit 33, Herzliya, IL
Geographic Context:
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: While the role is remote, being based in Israel allows for better collaboration with the company's headquarters and regional teams.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B Marketing, B2G Marketing, Segment Marketing, Cross-Functional Collaboration, Communication Skills, Storytelling, Strategic Thinking, GTM Narratives, Customer Engagement, Event Representation, Law Enforcement Knowledge, Military Intelligence Knowledge
ASSUMPTION: Given Cognyte's focus on public safety and national security, candidates with relevant experience or a strong interest in these areas may have an advantage in the application process.
ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools and CRM software would be beneficial for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Cognyte's focus on innovation, collaboration, and customer-centricity makes it an attractive option for candidates who value these qualities in a work environment.
ASSUMPTION: While these challenges exist, they can be mitigated with strong communication, adaptability, and a commitment to cross-functional collaboration.
ASSUMPTION: Given Cognyte's focus on public safety and national security, this role may be more suited to candidates interested in making a significant impact in these critical areas.
ASSUMPTION: These sample projects are designed to showcase the strategic, cross-functional, and customer-focused nature of the segment marketing director role at Cognyte.
ASSUMPTION: These interview questions are designed to provide insight into Cognyte's strategic goals, company culture, and expectations for the segment marketing director role.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.