C

Segment Marketing Director

Cognyte
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Segment Marketing Director

πŸ”Ή Company: Cognyte

πŸ”Ή Location: Israel (Remote)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 5, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote (Israel)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading early-funnel go-to-market segment strategy for multiple segments
  • Aligning Cognyte’s multi-product and solutions offering into a unified, audience-tailored narrative
  • Driving awareness, engagement, and opportunity creation across segments
  • Collaborating cross-functionally across marketing, sales, and product teams
  • Conducting competitive marketing research and defining KPIs

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in B2B or B2G marketing, preferably with a segment or vertical focus.

πŸ“‹ Key Responsibilities

βœ… Lead segment strategy and orchestration by aligning Cognyte’s portfolio to specific segment needs, priorities, and challenges

βœ… Develop and communicate compelling, segment-specific narratives that integrate customer insights, market dynamics, and product & solution strengths to drive engagement

βœ… Drive early-funnel marketing strategy and positioning for each segment, from initial engagement to opportunity creation

βœ… Define and prioritize marketing initiatives across sub-segments, aligning activities with business goals and specific audiences

βœ… Serve as the go-to resource for sales and regional teams, equipping them with insights, use cases, and messaging to support effective customer interactions and conversions

βœ… Collaborate cross-functionally across marketing to ensure cohesive content, digital, event, regional, and product marketing execution aligned with segment strategy

βœ… Conduct ongoing competitive marketing research to set the foundation of differentiated positioning by analyzing how others engage and show up in the market

βœ… Define and track KPIs across the segments, including awareness, engagement, and early-funnel conversion, together with Marketing Ops teams

ASSUMPTION: Success in this role will be measured by clear, unified stories and offerings for each segment, increased awareness and engagement across key sub-segments, measurable growth in early-funnel activity and lead quality, strong alignment and collaboration across marketing, sales, and product teams, and being an internal champion for law enforcement and military intelligence segments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years in B2B or B2G marketing; experience in segment or vertical marketing preferred

Required Skills:

  • Proven ability to drive collaboration and cross-functional marketing execution
  • Excellent communication, storytelling, and strategic thinking skills
  • Experience shaping GTM narratives, briefing creative teams, and partnering with sales
  • Comfortable engaging directly with customers and representing Cognyte at events
  • Experienced law enforcement or military intelligence veteran, with strong understanding of decision-making, missions, and organizational structure of the segment – advantage

Preferred Skills:

  • Fluency in Hebrew
  • Experience with marketing automation tools

ASSUMPTION: While not explicitly stated, familiarity with the public safety and national security sectors would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between β‚ͺ250,000 - β‚ͺ350,000 per year (approximately $75,000 - $105,000 USD), based on industry standards for a marketing director role with 5-10 years of experience in Israel.

Benefits:

  • Health insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Cognyte operates in the software development industry, focusing on data processing and investigative analytics solutions for government agencies and other organizations.

Company Size: Cognyte is a mid-sized company with 1,001-5,000 employees, providing a structured yet agile work environment.

Founded: Cognyte was founded in 1990, with a rich history in the public safety and national security sectors.

Company Description:

  • Cognyte helps government agencies and other organizations generate Actionable Intelligence for a Safer Worldβ„’
  • Offers state-of-the-art technology, including Artificial Intelligence (AI), big data analytics, and advanced machine learning
  • Focuses on situation management, cybersecurity, and cyber threat intelligence

Company Specialties:

  • Situation Management
  • Cyber Security
  • Cyber Threat Intelligence

Company Website: www.cognyte.com

ASSUMPTION: Cognyte's focus on public safety and national security makes it an attractive option for candidates interested in making a significant impact in these critical areas.

πŸ“Š Role Analysis

Career Level: This role is at the director level, reporting directly to the Chief Marketing Officer (CMO) and overseeing a team of marketing professionals.

Reporting Structure: The Segment Marketing Director will report to the CMO and collaborate with various teams, including product business units, solution marketing, regional field teams, and corporate marketing.

Work Arrangement: This role is remote, with a requirement to be based in Israel. Flexible hours and work-from-home options are available.

Growth Opportunities:

  • Potential to advance to a vice president or chief marketing officer role as the company grows
  • Opportunities to expand skills and expertise in the public safety and national security sectors
  • Chance to work on high-impact projects with global implications

ASSUMPTION: Given Cognyte's focus on innovation and growth, there are ample opportunities for professional development and career advancement in this role.

🌍 Location & Work Environment

Office Type: Cognyte's headquarters is located in Herzliya, Israel, with remote work options available for this role.

Office Location(s): Maskit 33, Herzliya, IL

Geographic Context:

  • Herzliya is a coastal city in central Israel, with a vibrant tech industry and a high quality of life
  • Israel is known for its strong tech sector, offering ample networking and professional development opportunities
  • The country's Mediterranean climate provides mild winters and hot, dry summers

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: While the role is remote, being based in Israel allows for better collaboration with the company's headquarters and regional teams.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR department
  • In-depth interviews with the hiring manager and other team members
  • Final interview with the CMO

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Communication and presentation abilities
  • Cross-functional collaboration and teamwork
  • Understanding of the public safety and national security sectors

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of Cognyte's mission and the public safety sector
  • Prepare examples of your segment marketing experience and achievements
  • Showcase your ability to work collaboratively and drive cross-functional execution

ATS Keywords: B2B Marketing, B2G Marketing, Segment Marketing, Cross-Functional Collaboration, Communication Skills, Storytelling, Strategic Thinking, GTM Narratives, Customer Engagement, Event Representation, Law Enforcement Knowledge, Military Intelligence Knowledge

ASSUMPTION: Given Cognyte's focus on public safety and national security, candidates with relevant experience or a strong interest in these areas may have an advantage in the application process.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., Marketo, HubSpot)
  • CRM software (e.g., Salesforce)
  • Project management tools (e.g., Asana, Trello)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools and CRM software would be beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer-centricity
  • Collaboration
  • Integrity

Work Style:

  • Agile and adaptable
  • Data-driven and analytical
  • Strong focus on cross-functional collaboration
  • Results-oriented and accountable

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working collaboratively with diverse teams?
  • Do you have a strong customer focus and a passion for driving engagement?

ASSUMPTION: Cognyte's focus on innovation, collaboration, and customer-centricity makes it an attractive option for candidates who value these qualities in a work environment.

⚠️ Potential Challenges

  • The role requires a strong understanding of the public safety and national security sectors, which may have a steep learning curve for candidates without relevant experience
  • Candidates may face competition from other experienced marketing professionals in the region
  • The role involves cross-functional collaboration, which can sometimes be challenging due to differing priorities and perspectives
  • The remote work arrangement may present communication and time zone challenges

ASSUMPTION: While these challenges exist, they can be mitigated with strong communication, adaptability, and a commitment to cross-functional collaboration.

πŸ“ˆ Similar Roles Comparison

  • Compared to other segment marketing director roles, this position offers a unique focus on the public safety and national security sectors
  • Candidates with experience in B2B or B2G marketing, particularly in the tech industry, may find this role appealing
  • This role offers opportunities for career growth and professional development in a dynamic and innovative company

ASSUMPTION: Given Cognyte's focus on public safety and national security, this role may be more suited to candidates interested in making a significant impact in these critical areas.

πŸ“ Sample Projects

  • Developing a comprehensive go-to-market strategy for a new product launch in the law enforcement sector
  • Conducting market research and competitive analysis to inform segment-specific positioning and messaging
  • Creating and executing a multi-channel marketing campaign to drive early-funnel engagement and opportunity creation

ASSUMPTION: These sample projects are designed to showcase the strategic, cross-functional, and customer-focused nature of the segment marketing director role at Cognyte.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for growth in the public safety and national security sectors?
  • How does the segment marketing team collaborate with other departments, such as product and sales, to drive success?
  • What are the most significant challenges facing the company in the next 1-2 years, and how can this role help address them?
  • How does Cognyte support the professional development and career growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions are designed to provide insight into Cognyte's strategic goals, company culture, and expectations for the segment marketing director role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through Cognyte's careers page
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your segment marketing experience and achievements
  • Showcase your ability to work collaboratively and drive cross-functional execution
  • Follow up with the hiring manager one week after submission, expressing your interest in the role and any additional information you can provide

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.