Segment Marketing Director

📌 Core Information

🔹 Job Title: Segment Marketing Director

🔹 Company: Cognyte

🔹 Location: Israel (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Israel)

🚀 Job Overview

Key aspects of this role include:

• Leading early-funnel go-to-market segment strategy for multiple segments
• Aligning Cognyte’s multi-product and solutions offering into a unified, audience-tailored narrative
• Driving awareness, engagement, and opportunity creation across segments
• Collaborating cross-functionally across marketing, sales, and product teams
• Conducting competitive marketing research and defining KPIs

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in B2B or B2G marketing, preferably with a segment or vertical focus.

📋 Key Responsibilities

✅ Lead segment strategy and orchestration by aligning Cognyte’s portfolio to specific segment needs, priorities, and challenges

✅ Develop and communicate compelling, segment-specific narratives that integrate customer insights, market dynamics, and product & solution strengths to drive engagement

✅ Drive early-funnel marketing strategy and positioning for each segment, from initial engagement to opportunity creation

✅ Define and prioritize marketing initiatives across sub-segments, aligning activities with business goals and specific audiences

✅ Serve as the go-to resource for sales and regional teams, equipping them with insights, use cases, and messaging to support effective customer interactions and conversions

✅ Collaborate cross-functionally across marketing to ensure cohesive content, digital, event, regional, and product marketing execution aligned with segment strategy

✅ Conduct ongoing competitive marketing research to set the foundation of differentiated positioning by analyzing how others engage and show up in the market

✅ Define and track KPIs across the segments, including awareness, engagement, and early-funnel conversion, together with Marketing Ops teams

ASSUMPTION: Success in this role will be measured by clear, unified stories and offerings for each segment, increased awareness and engagement across key sub-segments, measurable growth in early-funnel activity and lead quality, strong alignment and collaboration across marketing, sales, and product teams, and being an internal champion for law enforcement and military intelligence segments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years in B2B or B2G marketing; experience in segment or vertical marketing preferred

Required Skills:

• Proven ability to drive collaboration and cross-functional marketing execution
• Excellent communication, storytelling, and strategic thinking skills
• Experience shaping GTM narratives, briefing creative teams, and partnering with sales
• Comfortable engaging directly with customers and representing Cognyte at events
• Experienced law enforcement or military intelligence veteran, with strong understanding of decision-making, missions, and organizational structure of the segment – advantage

Preferred Skills:

• Fluency in Hebrew
• Experience with marketing automation tools

ASSUMPTION: While not explicitly stated, familiarity with the public safety and national security sectors would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₪250,000 - ₪350,000 per year (approximately $75,000 - $105,000 USD), based on industry standards for a marketing director role with 5-10 years of experience in Israel.

Benefits:

• Health insurance
• Retirement plan
• Paid time off
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Cognyte operates in the software development industry, focusing on data processing and investigative analytics solutions for government agencies and other organizations.

Company Size: Cognyte is a mid-sized company with 1,001-5,000 employees, providing a structured yet agile work environment.

Founded: Cognyte was founded in 1990, with a rich history in the public safety and national security sectors.

Company Description:

• Cognyte helps government agencies and other organizations generate Actionable Intelligence for a Safer World™
• Offers state-of-the-art technology, including Artificial Intelligence (AI), big data analytics, and advanced machine learning
• Focuses on situation management, cybersecurity, and cyber threat intelligence

Company Specialties:

• Situation Management
• Cyber Security
• Cyber Threat Intelligence

Company Website: www.cognyte.com

ASSUMPTION: Cognyte's focus on public safety and national security makes it an attractive option for candidates interested in making a significant impact in these critical areas.

📊 Role Analysis

Career Level: This role is at the director level, reporting directly to the Chief Marketing Officer (CMO) and overseeing a team of marketing professionals.

Reporting Structure: The Segment Marketing Director will report to the CMO and collaborate with various teams, including product business units, solution marketing, regional field teams, and corporate marketing.

Work Arrangement: This role is remote, with a requirement to be based in Israel. Flexible hours and work-from-home options are available.

Growth Opportunities:

• Potential to advance to a vice president or chief marketing officer role as the company grows
• Opportunities to expand skills and expertise in the public safety and national security sectors
• Chance to work on high-impact projects with global implications

ASSUMPTION: Given Cognyte's focus on innovation and growth, there are ample opportunities for professional development and career advancement in this role.

🌍 Location & Work Environment

Office Type: Cognyte's headquarters is located in Herzliya, Israel, with remote work options available for this role.

Office Location(s): Maskit 33, Herzliya, IL

Geographic Context:

• Herzliya is a coastal city in central Israel, with a vibrant tech industry and a high quality of life
• Israel is known for its strong tech sector, offering ample networking and professional development opportunities
• The country's Mediterranean climate provides mild winters and hot, dry summers

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: While the role is remote, being based in Israel allows for better collaboration with the company's headquarters and regional teams.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interview with the CMO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Cross-functional collaboration and teamwork
• Understanding of the public safety and national security sectors

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Cognyte's mission and the public safety sector
• Prepare examples of your segment marketing experience and achievements
• Showcase your ability to work collaboratively and drive cross-functional execution

ATS Keywords: B2B Marketing, B2G Marketing, Segment Marketing, Cross-Functional Collaboration, Communication Skills, Storytelling, Strategic Thinking, GTM Narratives, Customer Engagement, Event Representation, Law Enforcement Knowledge, Military Intelligence Knowledge

ASSUMPTION: Given Cognyte's focus on public safety and national security, candidates with relevant experience or a strong interest in these areas may have an advantage in the application process.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools and CRM software would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Strong focus on cross-functional collaboration
• Results-oriented and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with diverse teams?
• Do you have a strong customer focus and a passion for driving engagement?

ASSUMPTION: Cognyte's focus on innovation, collaboration, and customer-centricity makes it an attractive option for candidates who value these qualities in a work environment.

⚠️ Potential Challenges

• The role requires a strong understanding of the public safety and national security sectors, which may have a steep learning curve for candidates without relevant experience
• Candidates may face competition from other experienced marketing professionals in the region
• The role involves cross-functional collaboration, which can sometimes be challenging due to differing priorities and perspectives
• The remote work arrangement may present communication and time zone challenges

ASSUMPTION: While these challenges exist, they can be mitigated with strong communication, adaptability, and a commitment to cross-functional collaboration.

📈 Similar Roles Comparison

• Compared to other segment marketing director roles, this position offers a unique focus on the public safety and national security sectors
• Candidates with experience in B2B or B2G marketing, particularly in the tech industry, may find this role appealing
• This role offers opportunities for career growth and professional development in a dynamic and innovative company

ASSUMPTION: Given Cognyte's focus on public safety and national security, this role may be more suited to candidates interested in making a significant impact in these critical areas.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for a new product launch in the law enforcement sector
• Conducting market research and competitive analysis to inform segment-specific positioning and messaging
• Creating and executing a multi-channel marketing campaign to drive early-funnel engagement and opportunity creation

ASSUMPTION: These sample projects are designed to showcase the strategic, cross-functional, and customer-focused nature of the segment marketing director role at Cognyte.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth in the public safety and national security sectors?
• How does the segment marketing team collaborate with other departments, such as product and sales, to drive success?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role help address them?
• How does Cognyte support the professional development and career growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions are designed to provide insight into Cognyte's strategic goals, company culture, and expectations for the segment marketing director role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Cognyte's careers page
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your segment marketing experience and achievements
• Showcase your ability to work collaboratively and drive cross-functional execution
• Follow up with the hiring manager one week after submission, expressing your interest in the role and any additional information you can provide

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.