Segment Marketing Director

📌 Core Information

🔹 Job Title: Segment Marketing Director

🔹 Company: Zelis

🔹 Location: Remote (US MA, US FL, US MO, US GA, US NJ)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (preference for East Coast time zones)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for a specific market segment
• Leading cross-functional marketing teams to meet business goals related to awareness, demand creation, and pipeline acceleration
• Collaborating with sales, product, and content marketing teams to build and curate content journeys tailored to audience needs
• Strategically positioning Zelis' product portfolio and developing content specific to target audiences
• Working across Zelis' business units to frame product offerings and develop content specific to target audiences

ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and the ability to manage complex projects across a matrixed organization.

📋 Key Responsibilities

✅ Develop and execute marketing strategies tailored to a specific market segment, including ABM 1:1 and 1:few strategies, as well as broader targeted marketing programs

✅ Collaborate with sales, product, and content marketing teams to build and curate full content journeys tailored to audience needs and requirements, covering different stages of the marketing funnel

✅ Strategically position Zelis' product portfolio and develop content specific to target audiences, integrating with overall brand strategy and thematic messaging

✅ Collaborate with performance marketing to identify and execute activities that fulfill program objectives and with marketing analytics to share impact results with the business

✅ Conceptualize and scope thought leadership content, working with subject matter experts and internal/external resources to develop long-form content that positions Zelis as a leader in the segment

✅ Be an effective writer, crafting key messages, developing a thesis, organizing an outline, and guiding staff writers and creative teams in producing market-facing documents and presentations

✅ Be comfortable scoping, managing, and communicating results of research projects to generate key insights into the business and market, monitoring and tracking secondary research reports for key insights and market understanding relative to trends and competition

ASSUMPTION: This role requires strong written and verbal communication skills, critical thinking, and the ability to produce applied insights and problem-solving.

🎯 Required Qualifications

Education: Bachelor’s degree required; MBA or Master’s preferred

Experience: 7+ years of successful and progressive work experience in B2B marketing, with a preference for healthcare industry experience, healthcare payer experience, and/or product marketing experience

Required Skills:

• Proven experience in B2B marketing, with a focus on Account Based Marketing (ABM)
• Strong collaboration, relationship-building, and influencer skills to build cross-functional partnerships in a matrixed environment
• Experience in translating insights and strategies into effective marketing tactics
• Strong written and verbal communication skills to help articulate customer and business needs
• Critical thinker capable of producing applied insights and problem-solving
• Self-starter and quick learner with the desire to learn new tools and techniques
• Agile, able to deliver high-quality results under tight timelines
• Ability to travel as needed, not exceeding 20%

Preferred Skills:

• Experience in marketing to healthcare payers
• Experience in B2B technology or professional services marketing

ASSUMPTION: Candidates with a strong background in B2B marketing, healthcare industry experience, and a proven track record of driving results are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (based on experience level and location)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) retirement plan with company match
• Generous paid time off (PTO) policy
• Flexible work arrangements and remote-friendly culture
• Employee assistance program (EAP)

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the healthcare industry. Actual compensation may vary based on experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Services, specifically focused on healthcare financial experience modernization

Company Size: 1,001-5,000 employees, providing ample opportunities for career growth and collaboration

Founded: 2005, with a rich history of innovation and expertise in the healthcare industry

Company Description:

• Zelis is modernizing the healthcare financial experience for all by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers
• The platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs, and self-insured employers, as well as millions of healthcare providers and consumers
• Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts

Company Specialties:

• Healthcare payments
• Payment integrity
• Payment accuracy
• Healthcare bill review
• Electronic payments
• Network optimization
• Provider network modeling
• Healthcare navigation
• Healthcare access

Company Website: https://www.zelis.com

ASSUMPTION: Zelis is a well-established company with a strong presence in the healthcare industry, offering a dynamic work environment and opportunities for professional growth.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for advancement within the marketing department and across the organization

Reporting Structure: Reports directly to the VP, Segment Marketing, with opportunities to collaborate with various teams, including sales, product, and content marketing

Work Arrangement: Hybrid, with a preference for East Coast time zones, allowing for flexibility and a balance between in-office and remote work

Growth Opportunities:

• Potential to advance to a senior or director-level role within the marketing department
• Opportunities to work on high-impact projects and drive strategic initiatives
• Chance to gain experience in a fast-paced, dynamic environment and make a significant impact on the company's growth

ASSUMPTION: This role offers a unique opportunity to work in a strategic capacity, driving marketing efforts for a specific market segment and collaborating with various teams to achieve business goals.

🌍 Location & Work Environment

Office Type: Hybrid, with offices in Atlanta, GA; Boston, MA; Morristown, NJ; Plano, TX; St. Louis, MO; St. Petersburg, FL; and Hyderabad, India

Office Location(s): See above

Geographic Context:

• Remote-friendly culture, with a preference for East Coast time zones
• Opportunities to work with team members across various locations and time zones
• Flexible work arrangements, allowing for a balance between in-office and remote work

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment based on their preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Behavioral and situational interview with the hiring manager
• Final interview with the VP, Segment Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving
• Collaboration and communication skills
• Ability to manage complex projects and initiatives
• Industry-specific knowledge and healthcare payer experience
• Cultural fit and alignment with Zelis' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss your experience with ABM, B2B marketing, and any relevant industry-specific knowledge
• Showcase your ability to think strategically and drive results through your past accomplishments
• Demonstrate your strong communication skills and ability to work effectively in a matrixed organization

ATS Keywords: B2B Marketing, Account Based Marketing, Healthcare Industry Experience, Product Marketing, Collaboration, Relationship Building, Communication Skills, Critical Thinking, Project Management, Research Skills, Content Creation, Strategic Planning, Lead Nurturing, Market Analysis, Sales Engagement, Agility

ASSUMPTION: The interview process will focus on assessing your strategic thinking, collaboration skills, and industry-specific knowledge, as well as your cultural fit with Zelis.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, JIRA)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with relevant marketing, project management, and analytics tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic
• Matrixed organization, requiring strong collaboration and communication skills
• Focus on driving results and achieving business goals
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you approach building and maintaining strong relationships with cross-functional teams in a matrixed organization?
• Can you provide an example of a time when you developed and executed a successful ABM strategy, driving measurable results?
• How do you stay up-to-date with industry trends and competitor activities in the healthcare payer market?

ASSUMPTION: Zelis values candidates who are strategic thinkers, strong communicators, and able to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously in a fast-paced environment
• Collaborating effectively with cross-functional teams across various locations and time zones
• Keeping up with industry trends and competitor activities in the dynamic healthcare payer market
• Balancing strategic thinking with tactical execution to drive results

ASSUMPTION: This role requires strong time management, prioritization, and collaboration skills to overcome potential challenges and achieve success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on a specific market segment, requiring a deep understanding of the target audience and tailored marketing strategies
• Compared to other B2B marketing roles, this role places a greater emphasis on Account Based Marketing (ABM) and collaboration with sales teams to drive pipeline acceleration
• Career progression in this role may lead to senior or director-level positions within the marketing department or other areas of the organization, depending on individual skills and interests

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with a focus on driving results and achieving business goals for a specific market segment.

📝 Sample Projects

• Developing and executing an ABM strategy for a specific healthcare payer segment, driving a 25% increase in pipeline generation within the first six months
• Collaborating with product and content marketing teams to create a thought leadership whitepaper, positioning Zelis as an industry expert and driving 1,500 downloads and 500 marketing-qualified leads
• Conducting market research and analysis to identify trends and opportunities in the healthcare payer market, resulting in the development of a new product offering and a 15% increase in revenue for the segment

ASSUMPTION: These sample projects demonstrate the strategic and impactful nature of the work required in this role, driving results and achieving business goals for Zelis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the organization?
• How does Zelis support the professional development and growth of its marketing team members?
• Can you provide an example of a time when Zelis adapted its marketing strategy to address changes in the healthcare payer market, and what was the outcome?
• How does Zelis measure the success of its marketing campaigns, and how is this role expected to contribute to those metrics?
• What are the most significant challenges facing the healthcare payer market today, and how does Zelis plan to address them?

ASSUMPTION: Asking thoughtful questions during the interview process will help you better understand the role, the team, and the company, enabling you to make an informed decision about your fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, collaboration skills, and industry-specific knowledge
• Prepare for your interviews by researching Zelis, the healthcare payer market, and practicing your responses to common behavioral and situational interview questions
• Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications
• If you receive an offer, carefully review the compensation and benefits package, and negotiate as appropriate based on your research and market conditions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.