📌 Core Information
🔹 Job Title: Segment Marketing Manager
🔹 Company: Granicus
🔹 Location: United States (Remote)
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading integrated marketing campaigns for the short-term rental community
- Collaborating with internal teams to drive pipeline and bookings
- Managing media partnerships and budget
- Optimizing marketing strategies based on data-driven insights
- Providing guidance and mentorship to a shared marketing specialist
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing within the short-term rental and public sector verticals.
📋 Key Responsibilities
✅ Own the creation, execution, and optimization of multi-channel marketing strategies for the short-term rental community, aligning with business goals and budget requirements.
✅ Develop and lead targeted programs and campaigns across various channels, including events, digital, and media partnerships, to generate marketing-originated pipeline and bookings.
✅ Collaborate closely with sales, business development, customer success, and other internal marketing teams to align efforts.
✅ Serve as the primary point of contact for media partners, managing relationships and negotiating terms to maximize marketing impact.
✅ Provide guidance and mentorship to a shared marketing specialist, guiding their involvement in campaign execution, sales collaboration, and media partnerships.
✅ Continuously assess market trends, customer needs, and competitive landscape to refine marketing strategies.
✅ Work cross-functionally with customer success and experience solutions teams to integrate marketing efforts into customer-facing initiatives that enhance the customer journey.
✅ Oversee ABM (account-based marketing) strategies and execution for priority accounts.
✅ Report program performance metrics to sales, marketing, and executive leadership, focusing on marketing contribution and return on marketing investment.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple initiatives in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in marketing, with a preference for experience in public sector marketing or government services
Required Skills:
- Proven history of leading successful marketing campaigns that drive pipeline and revenue growth
- Strong knowledge of marketing tools (e.g., Marketo, Google Analytics, Salesforce) and an ability to translate insights into actionable strategies
- Experience managing relationships with media partners and allocating budgets to maximize marketing ROI
- Exceptional written and verbal communication skills, with a proven ability to influence internal stakeholders and external partners
- Strong project management, prioritization, and organizational skills, with the ability to manage multiple initiatives in a fast-paced environment
- Collaborative mindset with a strong ability to lead cross-functional teams and projects
- Ability to travel, as necessary
Preferred Skills:
- Experience with ABM (account-based marketing) strategies
- Familiarity with the short-term rental and public sector industries
ASSUMPTION: While a degree is preferred, Granicus is an inclusive company that values diverse experiences and backgrounds. Applicants without a degree are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 USD per year
Benefits:
- Flexible Time Off
- Medical, Dental & Vision Insurance
- 401(k) plan with matching contribution
- Paid Parental Leave
- Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance, and AD&D Insurance
- Group legal coverage
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the required experience level. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on government transparency, engagement, and experience
Company Size: 1,001-5,000 employees (Remote-first with a globally distributed workforce)
Founded: 1999 (as a privately held company)
Company Description:
- Granicus serves over 7,000 public sector organizations across the U.S., U.K., Australia, New Zealand, and Canada
- Empowers stronger relationships between government and residents by simplifying interactions and disseminating critical information
- Offers a range of digital solutions, including communications, government website design, meeting and agenda management software, records management, and digital services
Company Specialties:
- Cloud Computing
- Streaming Media
- Webcasting
- Government Transparency
- Agenda & Meetings
- Government Efficiancy
- Government Experience
Company Website: granicus.com
ASSUMPTION: Granicus is a well-established company with a strong focus on innovation and customer success. They prioritize employee well-being and work-life balance.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, with potential for growth into a leadership position
Reporting Structure: This role reports directly to the Head of Marketing and works closely with various internal teams, including sales, business development, customer success, and experience solutions
Work Arrangement: Remote solely, with the ability to travel as necessary
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a fast-growing industry and a dynamic company culture
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office requirement
Office Location(s): N/A (employees are based globally)
Geographic Context:
- Granicus serves customers across the U.S., U.K., Australia, New Zealand, and Canada
- The company has a globally distributed workforce, with employees based in various time zones
- The remote work environment requires strong self-motivation, time management, and communication skills
Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results rather than hours worked
ASSUMPTION: The remote work environment at Granicus requires employees to be proactive, self-motivated, and able to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth behavioral interview with the hiring manager and a team member
- Final interview with the Head of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Budget management and ROI optimization
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Granicus values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and relevant industry knowledge
- Be prepared to discuss your approach to marketing strategy, budget management, and ROI optimization
- Demonstrate your ability to work effectively in a remote, globally distributed team
- Showcase your understanding of the short-term rental and public sector industries
ATS Keywords: Marketing strategy, campaign development, budget management, ROI optimization, collaboration, communication, problem-solving, industry knowledge, remote work, public sector, short-term rental
ASSUMPTION: Granicus uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketo
- Google Analytics
- Salesforce
- Various marketing and project management tools
ASSUMPTION: Granicus uses a range of marketing and project management tools to streamline workflows and optimize marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive and diverse
- Collaborative and transparent
- Innovative and adaptable
- Accountable and responsible
Work Style:
- Remote-first, with a focus on results rather than hours worked
- Collaborative and cross-functional, with a high degree of autonomy
- Fast-paced and dynamic, with a focus on continuous improvement
- Data-driven and analytical, with a focus on ROI optimization
Self-Assessment Questions:
- How do you approach marketing strategy and campaign development in a remote, globally distributed team?
- Can you provide an example of a successful marketing campaign you've led, and how you optimized ROI?
- How do you balance autonomy and collaboration in a remote work environment?
ASSUMPTION: Granicus values employees who are self-motivated, results-driven, and able to thrive in a remote, collaborative work environment.
⚠️ Potential Challenges
- Managing a remote, globally distributed team requires strong communication and time management skills
- Balancing multiple initiatives and priorities in a fast-paced environment can be challenging
- Working in a dynamic industry with evolving customer needs and market trends can present unique challenges
- Managing media partnerships and budgets requires strong negotiation and relationship-building skills
ASSUMPTION: The Segment Marketing Manager role at Granicus presents unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position requires a deep understanding of the public sector and short-term rental industries
- Unlike other marketing roles, this position involves managing media partnerships and ABM strategies
- Career progression in this role may differ from traditional marketing career paths, with opportunities for advancement into leadership positions within the marketing department
ASSUMPTION: This role offers a unique blend of marketing, industry-specific, and leadership development opportunities.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive pipeline and bookings for a new product launch
- Optimizing ROI for an existing marketing program by refining targeting, messaging, and channel allocation
- Collaborating with sales and customer success teams to create a customer referral program that enhances the customer journey and drives revenue growth
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Segment Marketing Manager role at Granicus.
❓ Key Questions to Ask During Interview
- How does Granicus support the professional development and growth of its marketing team members?
- Can you describe the team structure and dynamics within the marketing department?
- How does Granicus foster a remote-first, inclusive, and collaborative work environment?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does Granicus approach diversity, equity, and inclusion in its marketing efforts and company culture?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture at Granicus.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and relevant industry knowledge
- Prepare for behavioral interview questions that focus on your marketing strategy, budget management, and ROI optimization skills
- Research the short-term rental and public sector industries to demonstrate your understanding of the market landscape
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
