Segment Marketing Manager

📌 Core Information

🔹 Job Title: Segment Marketing Manager

🔹 Company: Mynt

🔹 Location: NCR - WGC, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing targeted campaigns for specific segments
• Collaborating with cross-functional teams to create segment-specific products
• Conducting business reviews and using insights to optimize campaigns
• Championing the voice of the segment within the organization
• Managing business cases and post-mortems for campaigns and programs

ASSUMPTION: This role requires a strong understanding of market research, consumer behavior, and data analysis to effectively target and engage specific segments.

📋 Key Responsibilities

✅ Lead the planning and development of campaigns targeted to assigned segments

✅ Collaborate with product teams to develop and launch acquisition or retention products for the segment

✅ Conduct monthly, quarterly, and annual business reviews to assess GCash's performance within the segment

✅ Initiate market research to understand the segment's needs and preferences

✅ Lead business casing of campaigns and programs, and conduct post-mortems to assess impact

ASSUMPTION: This role involves a high degree of collaboration with various teams, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on campaign management and market research

Required Skills:

• Campaign development and execution
• Market research and data analysis
• Consumer insights and segmentation
• Brand positioning and management
• Financial services industry knowledge

Preferred Skills:

• Experience with fintech or financial services products
• Fluency in Filipino (Tagalog) and English

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and marketing software is likely required for this role.

💰 Compensation & Benefits

Salary Range: PHP 600,000 - PHP 900,000 per year (based on industry standards for a marketing manager with 2-5 years of experience in the Philippines)

Benefits:

• Competitive compensation and benefits package
• Career growth and development opportunities
• Dynamic and collaborative work environment

Working Hours: Full-time, Monday to Friday, with some flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically mobile money and fintech

Company Size: Medium (501-1,000 employees), offering a collaborative and dynamic work environment

Founded: 2015, with a mission to accelerate financial inclusion through mobile money and technology

Company Description:

• Mynt is the first and only duacorn in the Philippines, operating two fintech companies: GXI (GCash) and Fuse Lending
• GCash is the #1 Finance App in the Philippines, offering mobile wallet services and financial products
• Fuse Lending provides access to microloans and business loans through a tech-based lending platform

Company Specialties:

• Mobile Money and Fintech

Company Website: http://www.gcash.com

ASSUMPTION: Mynt is committed to supporting the United Nations Sustainable Development Goals (SDGs), particularly SDGs 5, 8, 10, and 13.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports directly to the Head of Marketing or a similar role

Work Arrangement: On-site, with some flexibility for remote work as needed

Growth Opportunities:

• Potential career progression to senior marketing roles or management positions
• Expanding skills and knowledge in the fast-growing fintech industry
• Contributing to the company's mission of financial inclusion and social impact

ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to make a social impact through financial inclusion.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Bonifacio Global City, Taguig

Office Location(s): W Global Center, 9th Ave. cor. 30th St., Bonifacio Global City, Taguig, Metro Manila 1630, PH

Geographic Context:

• Taguig is a highly urbanized city in Metro Manila, offering easy access to public transportation and various amenities
• The office is located in Bonifacio Global City, a bustling business and lifestyle district
• The Philippines is known for its tropical climate, with temperatures ranging from 25°C to 32°C (77°F to 90°F) throughout the year

Work Schedule: Standard office hours, with some flexibility for project demands

ASSUMPTION: The work environment is dynamic and collaborative, with a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with the team or other stakeholders

Key Assessment Areas:

• Marketing and campaign management skills
• Data analysis and interpretation
• Consumer insights and segmentation
• Communication and presentation skills

Application Tips:

• Highlight relevant experience in campaign management and market research
• Demonstrate a strong understanding of the fintech industry and GCash's products
• Showcase your ability to analyze data and draw insights to inform marketing strategies
• Prepare questions that demonstrate your interest in the role and the company's mission

ATS Keywords: Campaign Development, Market Research, Product Development, Business Management, Data Analysis, Consumer Insights, Brand Positioning, Financial Solutions

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company's current hiring practices.

🛠️ Tools & Technologies

• Marketing software (e.g., Google Analytics, social media management tools)
• Data analysis tools (e.g., Excel, SPSS, R)
• Project management software (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Proficiency in relevant marketing and data analysis tools is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Sustainability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Focused on social impact and financial inclusion

Self-Assessment Questions:

• How do you stay updated on industry trends and consumer behavior?
• Can you describe a time when you used data to inform a marketing strategy or campaign?
• How do you approach collaboration and teamwork in a dynamic work environment?

ASSUMPTION: Mynt values candidates who are innovative, collaborative, and customer-focused, with a strong commitment to the company's mission of financial inclusion.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Keeping up with the fast-paced and ever-evolving fintech industry
• Balancing the needs of the segment with the broader goals of the organization
• Adapting to a dynamic and sometimes unpredictable work environment

ASSUMPTION: These challenges can be overcome with strong project management skills, a willingness to adapt, and a customer-centric mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of consumer behavior and data analysis to effectively target and engage specific segments
• In the fintech industry, marketing roles often involve a high degree of collaboration with product and technology teams
• Career progression in Mynt may involve moving into senior marketing roles or management positions within the organization

ASSUMPTION: This role offers unique challenges and opportunities compared to traditional marketing roles, with a strong focus on data-driven decision-making and collaboration.

📝 Sample Projects

• Developing and executing a targeted campaign to increase GCash adoption among young adults
• Conducting market research to understand the financial needs and preferences of small business owners
• Analyzing campaign performance data to optimize marketing strategies and improve ROI

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign development to data analysis and optimization.

❓ Key Questions to Ask During Interview

• How does this role contribute to GCash's overall mission of financial inclusion?
• Can you describe the team structure and dynamics within the marketing department?
• How does Mynt support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they measured?
• How does Mynt foster a culture of innovation and collaboration within the organization?

ASSUMPTION: These questions demonstrate a strong interest in the role and the company's mission, as well as a desire to understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in campaign management and market research
• Prepare for the interview by researching GCash's products and the fintech industry, and practicing your data analysis and presentation skills
• Follow up with the hiring manager within one week of the interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.