📌 Core Information
🔹 Job Title: Segment Marketing Manager
🔹 Company: Columbia Safety & Supply Family of Companies
🔹 Location: Columbia, Missouri
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market plans for key end markets
- Collaborating across teams to build smart, effective marketing strategies
- Managing marketing tactics across various capabilities to drive sales and profit growth
- Assisting the Business Development team in sales and prospecting efforts
- Coordinating marketing efforts with the sales team and managing catalog components
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving market share and revenue growth.
📋 Key Responsibilities
✅ Align on a segmentation strategy for each target segment
✅ Create and adhere to a Go To Market plan for each target segment of the brand
✅ Manage the execution of marketing tactics across key capabilities including:
- Advertising (PPC, website content, trade shows, social media, CRM)
- Sales enablement/process and promotions
- Vendor co-op integrations
✅ Provide assistance to the Business Development team for sales and prospecting
✅ Communicate marketing focus to the sales team and coordinate efforts
✅ Coordinate quarterly catalog components (design, photography, editing & publishing)
✅ Regularly review business concepts and adhere to goals
✅ Generate outside revenues via the sale of catalog ads and marketing assistance
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to achieve marketing and sales objectives.
🎯 Required Qualifications
Education: A degree in business, marketing, or related fields is preferred
Experience: 3+ years in a marketing-related field
Required Skills:
- Experience designing and executing B2B marketing initiatives
- Experience managing media (strongly preferred)
- Experience with marketing segmentation (preferred)
- Experience working with CRM systems (preferred)
- Excellent interpersonal skills and ability to work efficiently within a collaborative, cross-functional environment
- Ability to simultaneously manage multiple tasks and projects
- Capacity to meet deadlines in a fast-paced and demanding environment, while being detail-oriented
Preferred Skills:
- Experience with specific marketing tools and platforms (e.g., Salesforce, Google Ads, etc.)
ASSUMPTION: Candidates with a strong marketing background and experience in B2B marketing initiatives are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a marketing manager role with 2-5 years of experience in the Columbia, MO area, the estimated salary range is $60,000 - $80,000 per year.
Benefits:
- Competitive Pay
- Health, Vision & Dental Insurance with company contributions
- Company HSA Contributions
- Add On Insurance Options (Accident, Short Term Disability, etc.)
- Free Employee Assistance Program
- Generous paid time off (PTO) that increases with tenure, plus company-paid holidays
- Volunteer Paid Time Off
- 401k Matching Options with no Vesting Requirements
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM with flexibility based on project needs
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Columbia Safety & Supply is a worldwide distributor of industrial supplies, PPE, fall protection safety equipment, and related products, serving various industries such as residential and commercial construction, oil and gas, wind generation, manufacturing, maintenance, and more.
Company Size: 51-200 employees. This size allows for a more personal connection among teammates and the ability to strategically design competitive benefits packages.
Founded: 2005. Columbia Safety & Supply has been serving customers for nearly two decades, providing a stable and experienced work environment.
Company Description:
- Columbia Safety and Supply is a worldwide distributor of industrial supplies, PPE, fall protection safety equipment, traffic safety supplies, work wear, lifting and rigging equipment, professional power and hand tools, work equipment, gear bags, canvas buckets, and related products for commercial and industrial applications.
- The company serves a variety of industries, including residential and commercial construction, oil and gas, wind generation, manufacturing, maintenance, and more.
- Columbia Safety is committed to providing complete solutions for all the gear that keeps staff safe, productive, and compliant.
Company Specialties:
- Industrial supplies
- PPE and fall protection safety equipment
- Traffic safety supplies
- Work wear
- Lifting and rigging equipment
- Professional power and hand tools
- Work equipment and gear bags
Company Website: http://www.colsafety.com
ASSUMPTION: Columbia Safety & Supply's extensive product offerings and diverse customer base provide ample opportunities for marketing initiatives and growth.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, offering opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Segment Marketing Manager will report directly to the Marketing Director and collaborate with various teams, including Sales, Business Development, and Product Management.
Work Arrangement: This is an on-site role, with the primary work location being the company's headquarters in Columbia, Missouri. Some flexibility may be available for remote work, depending on the candidate's needs and the team's requirements.
Growth Opportunities:
- Advancement within the marketing department (e.g., Senior Marketing Manager, Marketing Director)
- Expansion into related roles within the organization (e.g., Product Management, Sales)
- Professional development opportunities, such as training, workshops, and industry conferences
ASSUMPTION: With the company's growth and diverse product offerings, there are ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: The company's headquarters is a modern, professional office environment, with open-concept workspaces and dedicated meeting rooms.
Office Location(s): 1391 E Boone Industrial Blvd, Columbia, MO 65202, US
Geographic Context:
- Columbia, Missouri is a mid-sized city with a population of approximately 120,000 people.
- The city offers a mix of urban and rural environments, with easy access to outdoor recreation, cultural attractions, and a vibrant arts scene.
- Columbia is home to the University of Missouri, which contributes to the city's diverse and educated population.
Work Schedule: The standard work schedule is Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break. Some flexibility may be available based on project needs and team requirements.
ASSUMPTION: The company's headquarters provides a comfortable and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Director
- Final interview with key stakeholders (e.g., Sales Director, Business Development Manager)
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional collaboration and communication
- Project management and organizational skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, B2B marketing initiatives, and media management skills.
- Prepare examples of your marketing segmentation strategies and go-to-market plans to discuss during the interview.
- Research the company and its products to demonstrate your understanding of the industry and the role's requirements.
ATS Keywords: Marketing Strategy, B2B Marketing, Go-To-Market Plan, Media Management, CRM, Sales Enablement, Catalog Management, Revenue Generation
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: HubSpot
- Advertising Platforms: Google Ads, LinkedIn Ads, Facebook Ads
- Catalog Management: In-house software
- Project Management: Asana, Trello
ASSUMPTION: The company uses industry-standard marketing tools and platforms to support its marketing initiatives and operations.
👔 Cultural Fit Considerations
Company Values:
- Safety: Prioritizing the safety of our employees and customers
- Integrity: Acting with honesty and transparency in all our interactions
- Expertise: Continuously expanding our knowledge and skills to better serve our customers
- Customer Focus: Putting our customers' needs at the center of everything we do
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Adaptable: Embracing change and finding creative solutions to challenges
- Detail-Oriented: Ensuring high-quality work and attention to detail in all our efforts
Self-Assessment Questions:
- How do you prioritize safety in your daily work and marketing initiatives?
- Can you provide an example of a time when you had to adapt to a significant change in your marketing strategy?
- How do you ensure attention to detail in your marketing projects, and how do you manage feedback from stakeholders?
ASSUMPTION: Candidates who align with Columbia Safety & Supply's core values and work style are likely to be successful in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating effectively with cross-functional teams, including sales and business development
- Adapting to changes in marketing strategies and priorities
- Generating outside revenues through the sale of catalog ads and marketing assistance
ASSUMPTION: The Segment Marketing Manager role presents unique challenges that require strong organizational skills, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on segment-specific marketing strategies and go-to-market plans.
- This role requires a strong understanding of B2B marketing and the ability to collaborate effectively with sales and business development teams.
- Career progression in this role may lead to opportunities in marketing management, product management, or sales leadership.
ASSUMPTION: This role offers a unique blend of strategic planning and tactical execution, with ample opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new product launch in a specific target segment
- Conducting market research and analysis to inform segmentation strategies and marketing tactics
- Managing the quarterly catalog publishing process, including design, photography, editing, and publishing
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Segment Marketing Manager may be responsible for, highlighting the role's strategic and tactical components.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing team structure and how this role fits within it?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked?
- How does the company approach vendor co-op integrations, and what role does this play in the Segment Marketing Manager's responsibilities?
- What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and their understanding of the company's marketing objectives and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, B2B marketing initiatives, and media management skills.
- Prepare examples of your marketing segmentation strategies and go-to-market plans to discuss during the interview.
- Research the company and its products to demonstrate your understanding of the industry and the role's requirements.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
