📌 Core Information
🔹 Job Title: Segment Marketing Manager for Youth Cultures
🔹 Company: Globe Group
🔹 Location: Philippines, 17F The Globe Tower
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Embedding Globe's Youth segment (WTY) into existing trade marketing strategies
- Collaborating with national trade marketing and brand teams to integrate WTY into commercial engagement channels
- Aligning on-ground youth activations with WTY KPIs for measurable impact
- Developing scalable playbooks for WTY execution in schools, student hubs, and youth-centric convergence zones
- Strengthening collaboration between WTY, Trade, and Brand teams for consistent execution
ASSUMPTION: This role requires a strategic mindset with a focus on youth engagement and data-driven decision-making. Experience in trade marketing and collaboration across teams is essential.
📋 Key Responsibilities
✅ Ensures WTY is embedded into existing trade marketing school attack strategies
✅ Works with National Trade Marketing & Brand teams to integrate WTY into commercial engagement channels
✅ Aligns on-ground youth activations with WTY KPIs, ensuring measurable impact
✅ Develops scalable playbooks for WTY execution in schools, student hubs, and youth-centric convergence zones
✅ Strengthens collaboration between WTY, Trade, and Brand teams for consistent execution
ASSUMPTION: The role involves a mix of strategic planning, cross-functional collaboration, and on-the-ground activation management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, trade marketing, or a related field with a focus on youth engagement
Required Skills:
- Commercial strategy development
- Trade marketing experience
- Youth engagement and understanding of Gen Z behaviors
- Collaboration and stakeholder management
- Data analysis and performance measurement
- Project management and campaign development
- Strategic integration and agility
- Data-driven decision-making
Preferred Skills:
- Experience in the telecommunications industry
- Fluency in Filipino (Tagalog) and English
ASSUMPTION: Candidates with a strong background in youth marketing, trade marketing, or related fields will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: PHP 600,000 - 900,000 per year (based on experience level and industry standards for mid-level marketing roles in the Philippines)
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on Globe products and services
- Training and development opportunities
- Performance-based bonuses
Working Hours: 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in the Philippines. Benefits may vary based on the company's current policies.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 5,001-10,000 employees
Founded: 1999 (as a joint venture between Ayala Corporation and Singtel)
Company Description:
- Globe is a leading full-service telecommunications company in the Philippines, offering mobile, fixed, broadband, data connectivity, internet, and managed services.
- It has major interests in financial technology, digital marketing solutions, venture capital funding for startups, and virtual healthcare.
- Globe is committed to implementing universal sustainability principles and has become a signatory to the United Nations Global Compact.
Company Specialties:
- Telecommunications
- Digital transformation
- Digitalization
- Digital inclusion
- Fintech
- Startups
- Telemedicine
- Sustainability and ESG
Company Website: http://www.globe.com.ph
ASSUMPTION: Globe is a large, established telecommunications company with a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports directly to the Head of Youth Segment Marketing
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Progression to senior marketing roles within the Youth Segment or other business units
- Expansion of responsibilities based on performance and company needs
- Training and development opportunities to build skills and advance career
ASSUMPTION: This role offers opportunities for career growth and development within the Youth Segment or other business units at Globe.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 17F The Globe Tower, 32nd St, Taguig City, National Capital Region, PH
Geographic Context:
- The Philippines is an archipelagic country in Southeast Asia, with a population of over 110 million people.
- The National Capital Region, where Globe's headquarters is located, is the most populous region in the country, with over 13 million residents.
- The Philippines is a youthful country, with over 50% of its population under the age of 25, making it an ideal market for youth-focused marketing campaigns.
Work Schedule: Standard office hours, with flexibility for remote work and flexible scheduling
ASSUMPTION: The work environment at Globe is collaborative and innovative, with a strong focus on youth engagement and digital transformation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Head of Youth Segment Marketing
Key Assessment Areas:
- Marketing and trade marketing experience
- Youth engagement and understanding of Gen Z behaviors
- Collaboration and stakeholder management skills
- Data analysis and performance measurement skills
- Alignment with Globe's company values and culture
Application Tips:
- Highlight relevant marketing and trade marketing experience, with a focus on youth engagement
- Demonstrate strong collaboration and stakeholder management skills
- Showcase data analysis and performance measurement skills through examples or case studies
- Tailor your resume and cover letter to emphasize your fit with Globe's company values and culture
ATS Keywords: Marketing, Trade Marketing, Youth Engagement, Commercial Strategy, Data Analysis, Performance Measurement, Collaboration, Globe, Philippines, Telecommunications
ASSUMPTION: The application process at Globe is competitive, with a focus on assessing candidates' marketing and trade marketing experience, youth engagement skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The required tools and technologies for this role are standard for marketing and trade marketing professionals.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Valuing people and collaboration
- Acting with integrity
- Caring like an owner
- Keeping things simple
- Moving fast and improving every day
Work Style:
- Collaborative and innovative
- Focused on youth engagement and digital transformation
- Data-driven and performance-oriented
Self-Assessment Questions:
- Do you have a strong understanding of youth culture and Gen Z behaviors?
- Are you comfortable working in a collaborative, innovative environment?
- Do you have strong data analysis and performance measurement skills?
ASSUMPTION: Candidates who align with Globe's company values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities across different teams
- Keeping up with the fast-paced and ever-changing youth market
- Balancing brand experience and commercial impact using data insights
- Ensuring consistent execution across different regions and teams
ASSUMPTION: These challenges can be overcome through strong collaboration, communication, and data-driven decision-making.
📈 Similar Roles Comparison
- This role is unique in its focus on the Youth segment within Globe's marketing organization
- Similar roles in other telecommunications companies may have a broader focus on customer segments or specific product lines
- Career progression in this role may lead to senior marketing roles within the Youth Segment or other business units at Globe
ASSUMPTION: This role offers unique opportunities for candidates interested in youth marketing and telecommunications.
📝 Sample Projects
- Developing a commercial take-up strategy for WTY that contributes to business KPIs
- Integrating WTY into existing school attack playbooks to ensure consistent execution across different regions
- Creating a playbook to scale WTY in key student hotspots, ensuring regional trade teams and brand ambassadors can localize activations
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the role, with a focus on youth engagement and data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Youth segment at Globe?
- What are the key priorities for this role in the first 90 days?
- How does Globe support the professional development and growth of its marketing team members?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Globe measure the success of its youth marketing campaigns, and how can I contribute to improving these metrics?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the marketing landscape at Globe.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Globe Careers portal
- Tailor your resume and cover letter to highlight your relevant marketing and trade marketing experience, with a focus on youth engagement
- Prepare examples or case studies that demonstrate your data analysis and performance measurement skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
