📌 Core Information
🔹 Job Title: Select Digital Social Media Strategist
🔹 Company: Hearst
🔹 Location: Amherst, NY, United States
🔹 Job Type: Full time
🔹 Category: Media Production
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and managing social media strategies and campaigns for clients
- Monitoring social media trends and providing analysis reports
- Increasing social media engagement across various platforms
- Collaborating with a diverse team and managing multiple projects
- Excelling in a client-facing role and communicating effectively with various stakeholders
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and adapting to emerging trends in social media marketing.
📋 Key Responsibilities
✅ Develops social media campaign strategies
✅ Contributes to the setup and maintenance of all levels of SMM product
✅ Builds and launches SMM campaigns via various social media platforms
✅ Builds, launches, and manages paid social media advertising campaigns
✅ Publishes social media posts and blogs on behalf of a large client base
✅ Performs quality assurance prior to launching campaigns
✅ Provides clients with insights into social media marketing trends specific to their industry
✅ Creates and delivers monthly campaign reports
✅ Performs campaign budget stewardship
✅ Monitors and implements new and emerging trends in SMM
✅ Recommends and implements strategy to increase social media likes/followers and overall engagement
✅ Contributes to the company SMM blog
✅ Performs other related duties as assigned
ASSUMPTION: The role involves a mix of strategic planning, creative content development, and analytical reporting. The ideal candidate will have a strong understanding of social media platforms and be able to adapt to the unique needs of each client.
🎯 Required Qualifications
Education: A BA/BS Degree preferred
Experience: A minimum of one year of experience in a professional environment
Required Skills:
- Strong verbal and written communication skills
- Excellent writing, copy editing, and proofreading skills
- Detailed work ethic and high motivation
- Strong organizational skills and ability to manage multiple simultaneous projects
- Proficiency in MS Excel, Word, PowerPoint, and Photoshop
- Knowledge of HTML, CSS, JavaScript, server-side data, and PHP (preferred but not required)
- Understanding of relevant social media platforms
Preferred Skills:
- Experience with Social Media Marketing
- Familiarity with emerging social media trends
ASSUMPTION: While a background in social media marketing is preferred, the ideal candidate will have strong communication skills and be able to quickly learn and adapt to the role's requirements.
💰 Compensation & Benefits
Salary Range: $42,000 - $46,000 per year (if hired in New York State)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on Hearst products and services
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on the role's responsibilities and the company's size. The final offer may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Hearst operates in the media production industry, with a focus on television, digital, magazines, entertainment, publishing, business media, cable, radio, real estate, syndication, and marketing.
Company Size: Hearst is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Hearst was founded in 1887 and has since grown into a diversified information, services, and media company with a global presence.
Company Description:
- Hearst is a global, diversified information, services, and media company with operations in more than 150 countries.
- The company's portfolio includes global financial services leader Fitch Group, Hearst Health, Hearst Transportation, 35 television stations, 24 daily and 52 weekly newspapers, more than 200 magazine editions around the world, and ownership in cable television networks A&E, HISTORY, Lifetime, and ESPN.
- Hearst is committed to leading with purpose and integrity, innovating for more than a century, and improving lives through its products and services.
Company Specialties:
- Television
- Digital
- Magazines
- Entertainment
- Publishing
- Business Media
- Cable
- Radio
- Real Estate
- Syndication
- Marketing
Company Website: http://www.hearst.com
ASSUMPTION: Hearst's diverse portfolio and global presence provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals seeking to establish themselves in the social media marketing field.
Reporting Structure: The Select Digital Social Media Strategist will report to the Select Digital Team and work closely with clients, sales representatives, and partners.
Work Arrangement: This role offers remote work flexibility, with the option to work from home or in the office.
Growth Opportunities:
- Expanding skills and expertise in social media marketing
- Advancing to a senior or management role within the Select Digital team or another department
- Exploring opportunities within Hearst's diverse portfolio of businesses
ASSUMPTION: The ideal candidate will be eager to learn and grow in this role, taking advantage of the opportunities provided by Hearst's large and diverse organization.
🌍 Location & Work Environment
Office Type: Hearst's Amherst office is a professional work environment with a collaborative and supportive team.
Office Location(s): 300 West 57th Street, New York, NY 10019, US
Geographic Context:
- Amherst is a suburb of Buffalo, NY, with a population of approximately 120,000 people.
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a vibrant food scene.
- Amherst is located in the Eastern Time Zone and has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work.
ASSUMPTION: The ideal candidate will be comfortable working in a professional office environment and be able to adapt to the unique needs of each client, regardless of their location.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the Select Digital team
- Final interview with the department head or director
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to present strategic SMM implementation plans
- Understanding of social media marketing trends and best practices
- Ability to manage multiple simultaneous projects and resources
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous social media marketing work or campaigns
- Research Hearst and the Select Digital team to demonstrate your enthusiasm and understanding of the company and its mission
ATS Keywords: Social Media Marketing, Campaign Management, Content Creation, Data Analysis, Client Relations, Trend Monitoring, Quality Assurance, Budget Management, HTML, CSS, JavaScript, PHP, Photoshop
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the Select Digital team and the number of applicants. Applicants should be prepared to discuss their relevant skills and experiences in detail and provide examples of their previous work.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Twitter, Foursquare, Google+, Pinterest, Instagram, etc.)
- Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Analytics tools (Google Analytics, Facebook Insights, Twitter Analytics, etc.)
- Content creation tools (Canva, Adobe Creative Suite, etc.)
- Project management tools (Asana, Trello, Jira, etc.)
ASSUMPTION: The ideal candidate will be comfortable learning and using new tools and technologies as needed to complete their work effectively.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Performance
- One Hearst
Work Style:
- Collaborative and supportive team environment
- Focus on results and continuous improvement
- Adaptability and willingness to learn
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you align with Hearst's company values, particularly integrity and innovation?
- Are you comfortable working in a fast-paced, collaborative environment with a diverse team?
- Do you have strong communication skills and the ability to present strategic SMM implementation plans effectively?
ASSUMPTION: The ideal candidate will be able to demonstrate a strong cultural fit with Hearst's values and work style, as well as a willingness to learn and adapt in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple simultaneous projects and resources for a large client base
- Adapting to emerging trends in social media marketing and staying up-to-date with best practices
- Balancing client needs and expectations with the company's strategic goals and objectives
- Working effectively in a remote or hybrid work environment
ASSUMPTION: The ideal candidate will be able to overcome these challenges by demonstrating strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other social media marketing roles, this position places a greater emphasis on strategic planning and campaign management
- Hearst's diverse portfolio of businesses offers unique opportunities for career growth and development within the company
- This role may require more frequent client interaction and presentation of strategic SMM implementation plans compared to other similar positions
ASSUMPTION: Applicants should research similar roles within and outside of Hearst to better understand the unique requirements and opportunities presented by this position.
📝 Sample Projects
- Developing and executing a social media marketing campaign for a small business, including research, planning, execution, and analysis
- Creating and maintaining a social media presence for a non-profit organization, including content creation, scheduling, and engagement
- Analyzing social media data to identify trends and insights, and presenting findings to stakeholders
ASSUMPTION: Applicants should be prepared to discuss their previous social media marketing work or campaigns and explain how their experiences have prepared them for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does the Select Digital team collaborate and support one another in achieving our goals?
- What opportunities are there for growth and development within the Select Digital team and Hearst as a whole?
- How does Hearst support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Applicants should use the interview process to gather as much information as possible about the role, the team, and the company to ensure a strong fit and make an informed decision about their future.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous social media marketing work or campaigns to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
