Select Digital Social Media Strategist

📌 Core Information

🔹 Job Title: Select Digital Social Media Strategist

🔹 Company: Hearst Newspapers

🔹 Location: Amherst, New York

🔹 Job Type: Full time

🔹 Category: Digital Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies for clients
• Managing day-to-day social media activities across multiple platforms
• Creating and launching social media campaigns and advertisements
• Monitoring social media trends and providing analysis reports
• Collaborating with clients, sales reps, and partners to present strategic plans

ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication and organizational skills. Familiarity with relevant software and tools is also expected.

📋 Key Responsibilities

✅ Developing and implementing social media strategies for clients

✅ Managing day-to-day social media activities across multiple platforms

✅ Creating and launching social media campaigns and advertisements

✅ Monitoring social media trends and providing analysis reports

✅ Collaborating with clients, sales reps, and partners to present strategic plans

✅ Performing quality assurance on campaigns before launch

✅ Contributing to the company's social media blog

ASSUMPTION: This role involves a high level of multitasking and requires strong time management skills to handle multiple campaigns and projects simultaneously.

🎯 Required Qualifications

Education: A BA/BS degree is preferred

Experience: A minimum of one year of experience in a professional environment is required, with experience in social media marketing preferred but not required

Required Skills:

• Strong verbal and written communication skills
• Excellent writing, copy editing, and proofreading skills
• Detailed work ethic and high motivation
• Solid time management and organizational skills
• Proficiency in MS Excel, Word, PowerPoint, and Photoshop
• Strong understanding of HTML, CSS, JavaScript, server-side data, and PHP (preferred but not required)
• Knowledge and experience with relevant social media platforms (preferred but not required)

Preferred Skills:

• Experience with social media marketing
• Familiarity with advertising platforms (e.g., Facebook Ads, Google Ads)
• Knowledge of SEO and content marketing strategies

ASSUMPTION: While a degree in marketing or a related field is not required, a strong educational background and relevant coursework would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $42,000 - $46,000 per year (New York State estimate)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM EST)

ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Hearst Newspapers is a leading media and information company with a portfolio of iconic brands, including newspapers, magazines, television stations, radio stations, and digital media properties. The company is known for its commitment to journalistic excellence and community engagement.

Company Size: With over 2,500 employees and a network of 75 brands, Hearst Newspapers is a large organization with significant resources and a national reach. However, its focus remains local, with a commitment to serving the communities it serves.

Founded: Hearst Newspapers was founded in 1887 and has a rich history of delivering news and information to communities across the country.

Company Description:

• Hearst Newspapers is dedicated to being the most trusted, most respected, and most accurate source of news and information in the communities it serves.
• The company is committed to the principles of truthfulness, fairness, and independence in its journalism.
• Hearst Newspapers partners with thousands of local, regional, and national businesses to provide best-in-class advertising and marketing services.

Company Specialties:

• Newspaper publishing
• Digital media
• Advertising and marketing services
• Journalism and content creation
• Product design and development

Company Website: www.joinhnp.com

ASSUMPTION: Hearst Newspapers is a well-established company with a strong reputation for journalistic excellence and community engagement. Its large size and national reach provide employees with opportunities for growth and development.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the digital marketing field. It offers an opportunity to gain experience in social media strategy, campaign management, and client relations.

Reporting Structure: The Select Digital Social Media Strategist will report directly to the Select Digital Team and work closely with clients, sales reps, and partners.

Work Arrangement: This role is remote-friendly, with the option to work from home or in an office setting. The specific work arrangement will be determined based on the candidate's preferences and the company's needs.

Growth Opportunities:

• Advancement to senior or management roles within the digital marketing team
• Expansion into other areas of digital marketing, such as SEO, content marketing, or advertising
• Opportunities to work on high-profile campaigns and projects

ASSUMPTION: This role offers a unique opportunity to gain experience in social media strategy and client relations while working for a well-established and respected media company.

🌍 Location & Work Environment

Office Type: Hearst Newspapers has multiple office locations across the United States. The specific office location for this role is in Amherst, New York.

Office Location(s): 300 W 57th St, New York, NY 10019, US

Geographic Context:

• Amherst is a suburb of Buffalo, New York, with a population of approximately 100,000 people.
• The area is known for its rich history, cultural attractions, and outdoor recreation opportunities.
• Amherst is located in Erie County, which has a cost of living that is slightly higher than the national average.

Work Schedule: The work schedule for this role is Monday-Friday, 9:00 AM - 5:00 PM EST, with the option for remote work.

ASSUMPTION: The Amherst office location offers a convenient and accessible work environment for employees, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the Select Digital Team
• Final interview with the company's HR department

Key Assessment Areas:

• Communication skills and ability to present strategic plans
• Understanding of social media trends and best practices
• Campaign management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of social media trends and best practices in your application materials
• Prepare for interview questions that focus on your communication skills, campaign management experience, and cultural fit

ATS Keywords: Social Media Marketing, Campaign Management, Client Relations, Communication Skills, Time Management, Organizational Skills, HTML, CSS, JavaScript, PHP

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, campaign management experience, and cultural fit. The company is looking for a motivated and detail-oriented individual who can thrive in a fast-paced and dynamic environment.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Twitter, Instagram, etc.)
• Advertising platforms (Facebook Ads, Google Ads, etc.)
• Project management tools (Asana, Trello, etc.)
• Analytics tools (Google Analytics, Sprout Social, etc.)
• Design tools (Photoshop, Canva, etc.)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client's needs and the company's internal processes.

👔 Cultural Fit Considerations

Company Values:

• Journalistic excellence and integrity
• Community engagement and service
• Collaboration and teamwork
• Innovation and continuous learning

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on client success
• Adaptable and open to change

Self-Assessment Questions:

• Do you have strong written and verbal communication skills?
• Are you comfortable working in a fast-paced and dynamic environment?
• Do you thrive in a collaborative and team-oriented work setting?
• Are you results-driven and focused on client success?
• Are you adaptable and open to change?

ASSUMPTION: Hearst Newspapers values employees who are committed to journalistic excellence, community engagement, and collaboration. Candidates who are results-driven, adaptable, and open to change will be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Keeping up with rapidly changing social media trends and best practices
• Balancing client expectations and internal priorities
• Working with a diverse range of clients, each with their unique needs and goals

ASSUMPTION: This role requires strong time management and organizational skills to balance multiple campaigns and projects simultaneously. Candidates should be comfortable working in a fast-paced and dynamic environment and be able to adapt to changing priorities and client needs.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Social Media Coordinator position, but with a focus on strategic planning and campaign management
• Unlike other social media roles, this position requires a strong understanding of HTML, CSS, JavaScript, and PHP
• This role offers opportunities for growth and development within the digital marketing field

ASSUMPTION: This role is unique in its focus on strategic planning and campaign management, as well as its requirement for technical skills in HTML, CSS, JavaScript, and PHP. Candidates should be prepared to demonstrate their strategic thinking and technical abilities in the interview process.

📝 Sample Projects

• Developing a social media strategy for a local business, including platform selection, content creation, and engagement tactics
• Launching and managing a paid social media advertising campaign for a national brand, including targeting, budget management, and performance analysis
• Creating and publishing a series of blog posts on social media trends and best practices for the company's website

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and implement social media strategies, manage campaigns, and create engaging content. Candidates should be prepared to discuss their approach to these projects and the results they achieved.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Select Digital Team?
• How does this role fit into the company's overall digital marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions are designed to help the candidate understand the team dynamics, company culture, and expectations for the role. Candidates should be prepared to ask thoughtful and insightful questions to demonstrate their interest in the position and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://eevd.fa.us6.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_8007/job/2024518
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for interview questions that focus on your communication skills, campaign management experience, and cultural fit
• Research the company and the industry to demonstrate your knowledge and enthusiasm for the position
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.