🔹 Job Title: SEM Manager
🔹 Company: Filevine
🔹 Location: Salt Lake City, Utah, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and strong communication skills. The ideal candidate will have a proven track record in managing high-impact PPC campaigns and implementing effective SEO strategies.
✅ Develop, implement, and optimize PPC campaigns across Google Ads, Meta, X, Reddit, Display, Capterra, and other relevant platforms
✅ Manage budgets, track KPIs, and ensure campaigns meet performance and ROI goals
✅ Conduct keyword research, ad copy testing, and landing page optimization to drive conversions
✅ Collaborate with design and content teams to create compelling ad creatives and messaging
✅ Monitor and report on campaign performance, leveraging analytics tools to provide actionable insights
✅ Develop and execute an effective SEO strategy to improve organic search rankings and drive website traffic
✅ Conduct technical SEO audits and collaborate with web development teams to implement improvements
✅ Perform on-page and off-page SEO activities, including keyword research, content optimization, and link-building initiatives
✅ Stay updated on SEO trends, search engine algorithm changes, and best practices to ensure compliance and maximize effectiveness
✅ Work with content & design team to create SEO-rich web pages
✅ Analyze data from SEM and SEO campaigns to measure performance and identify opportunities for improvement
✅ Generate regular reports on key metrics, campaign performance, and ROI, providing insights and recommendations to stakeholders
✅ Utilize tools such as Google Analytics, SEMrush, Ahrefs, and other analytics platforms to monitor traffic, engagement, and conversion data
ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work effectively with cross-functional teams.
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 3-5 years of experience managing PPC campaigns and SEO initiatives, preferably in a B2B SaaS environment
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the legal tech or SaaS industries may be beneficial for understanding the target audience and market trends.
Salary Range: $70,000 - $100,000 per year (based on industry standards for SEM Managers with 3-5 years of experience in the Salt Lake City area)
Benefits:
Working Hours: 40 hours per week, with flexibility for remote work or hybrid arrangements as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for SEM Managers with similar experience levels in the Salt Lake City area. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
Industry: Software Development, specifically legal tech
Company Size: Medium (501-1,000 employees)
Founded: 2015
Company Description:
Company Specialties:
Company Website: http://www.filevine.com/
ASSUMPTION: Filevine is a rapidly growing company with a strong focus on innovation and helping legal professionals thrive. Their commitment to providing top-notch legal tech solutions is evident in their comprehensive suite of tools and services.
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Director
Work Arrangement: On-site, with potential for remote or hybrid work arrangements
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing efforts and advance their career in the process.
Office Type: Centrally located open office building in Sugar House
Office Location(s): 1260 Stringham Ave, Suite 600, Salt Lake City, Utah 84106, US
Geographic Context:
Work Schedule: Standard business hours, with flexibility for remote work or hybrid arrangements as needed
ASSUMPTION: The office environment at Filevine is dynamic and collaborative, with a strong focus on innovation and teamwork. The location in Sugar House offers easy access to urban amenities and outdoor recreation, providing a high quality of life for employees.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: SEM, PPC, SEO, Google Ads, Bing Ads, Capterra, analytics, marketing, campaign management, keyword research, ad copy testing, landing page optimization, SEO strategy, technical SEO, on-page SEO, off-page SEO, link-building, data analysis, reporting, stakeholder communication
ASSUMPTION: The application process at Filevine is designed to assess the candidate's technical skills, analytical abilities, and cultural fit. By tailoring your application materials and preparing for behavioral interview questions, you can increase your chances of success in the hiring process.
ASSUMPTION: The tools and technologies required for this role are standard in the SEM and SEO industry. Familiarity with these platforms and a willingness to learn new tools as needed are essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Filevine values innovation, collaboration, and a customer-centric approach. Candidates who are adaptable, data-driven, and results-focused will likely find a good fit with the company's culture and work style.
ASSUMPTION: The SEM Manager role at Filevine presents a unique set of challenges, including the need to manage a high volume of campaigns, stay up-to-date with industry trends, and collaborate effectively with cross-functional teams. Successful candidates will be able to balance data-driven decision-making with agile responses to market changes and thrive in a dynamic, fast-paced environment.
ASSUMPTION: The SEM Manager role at Filevine is unique in its focus on legal tech and the company's commitment to innovation and customer-centricity. Candidates who are passionate about legal tech and eager to drive significant business growth will find this role particularly appealing.
ASSUMPTION: The SEM Manager role at Filevine offers a wide range of projects, from strategic SEO initiatives to tactical campaign optimizations. Successful candidates will be able to balance long-term strategic planning with day-to-day tactical execution and thrive in a dynamic, fast-paced environment.
ASSUMPTION: The interview process at Filevine is designed to assess the candidate's technical skills, analytical abilities, and cultural fit. By asking thoughtful questions about the team structure, challenges, and priorities, you can gain valuable insights into the role and the company's culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.