SEM Manager

📌 Core Information

🔹 Job Title: SEM Manager

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Remote (Work From Home)

🚀 Job Overview

Key aspects of this role include:

• Supporting SEM campaign setup through keyword research, ad copy, and landing pages
• Conducting keyword and competitor research using tools like Ahrefs and SEMrush
• Collaborating with regional teams to localize or refine keywords and ad copy
• Monitoring daily spend pacing and reporting variances
• Assisting with landing page updates and A/B tests
• Pulling and analyzing SEM performance data for weekly and monthly reporting

ASSUMPTION: This role requires a balance of technical skills in SEM and strong communication skills for collaboration with regional teams.

📋 Key Responsibilities

✅ SEM Campaign Execution: Support SEM campaign setup, including keyword research, ad copy creation, and landing page optimization

✅ Keyword and Competitor Research: Conduct research using tools like Ahrefs, SEMrush, and Google Keyword Planner

✅ Localization and Collaboration: Work with regional teams to localize or refine keywords and ad copy

✅ Performance Monitoring: Review search terms daily, apply negative keywords, and monitor daily spend pacing

✅ Landing Page Optimization: Assist with landing page updates and A/B tests

✅ Reporting: Pull and analyze SEM performance data for weekly and monthly reporting

ASSUMPTION: The role may evolve based on the company's growth and the manager's ability to take on more responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-4+ years of SEM experience, with 2+ years of experience using tools like Google Ads, Ahrefs, and SEMrush

Required Skills:

• Proficient in English, both written and verbal
• Proficient in Excel or Google Sheets (V-lookups, pivot tables, etc.)
• Strong editing skills
• Self-motivated and proactive
• Comfortable working PST

Preferred Skills:

• Basic familiarity with Salesforce reporting
• Ability to edit or adapt creative assets using Figma or other design tools
• Experience with new market SEM launches (Candidate 1)
• Experience with large budget SEM campaigns (Candidate 2)

ASSUMPTION: Candidates with experience in new market SEM launches or large budget campaigns will have an advantage, but the core requirements are more critical for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for an Intermediate SEM Manager role in the Philippines, the estimated salary range is PHP 60,000 - 90,000 per month (approximately USD 1,080 - 1,620).

Benefits:

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Off
• Health Insurance Card

Working Hours: Full-time (40 hours per week), with flexibility to work PST

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: GrowthAssistant operates in the staffing and recruiting industry, specializing in providing trained, full-time offshore employees for marketing tasks. They help marketing teams focus on brand, strategy, and results by handling manual, repetitive tasks.

Company Size: GrowthAssistant is a small company with 11-50 employees, which may offer a more intimate work environment and opportunities for growth.

Founded: The company's founding date is not specified, but they have been operating since at least 2021.

Company Description:

• GrowthAssistant provides trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting.
• The company helps marketing teams focus on brand, strategy, and results by taking care of the implementation work.
• They offer services for various marketing tasks, including digital marketing, design assistance, SDR assistance, and training specialists.

Company Specialties:

• Offshore talent solutions
• Digital Marketing
• Growth Marketing
• Design Assistant
• SDR Assistant
• SDR
• Training Specialist

Company Website: GrowthAssistant

ASSUMPTION: GrowthAssistant's focus on providing offshore employees for marketing tasks may require candidates to be comfortable working with remote teams and managing their time effectively.

📊 Role Analysis

Career Level: This role is an intermediate-level position, requiring 3-4+ years of experience in SEM. It offers opportunities for growth and taking on more responsibilities.

Reporting Structure: The SEM Manager will report directly to the Growth Marketing team and collaborate with regional teams for localization tasks.

Work Arrangement: This is a remote, work-from-home position with flexibility to work PST.

Growth Opportunities:

• As the company grows, there may be opportunities for the SEM Manager to take on more responsibilities and advance their career.
• Candidates with strong performance and a desire to learn may have opportunities to grow within the company.

ASSUMPTION: The growth opportunities for this role will depend on the candidate's performance, initiative, and the company's expansion.

🌍 Location & Work Environment

Office Type: Remote (Work From Home)

Office Location(s): The company has offices in Creve Coeur, Missouri, US, and Manila, PH, but this role is remote and can be performed from anywhere in the Philippines.

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
• The country has a diverse culture, with over 170 languages spoken and a rich history of arts, music, and dance.
• The Philippines is known for its beautiful beaches, natural wonders, and vibrant cities, offering various leisure activities and cultural experiences.

Work Schedule: Full-time (40 hours per week), with flexibility to work PST

ASSUMPTION: Working remotely in the Philippines may require candidates to be self-motivated, disciplined, and able to manage their time effectively in a home office environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• Technical assessment to evaluate SEM skills and experience
• Final interview with the Growth Marketing team to discuss the role and company culture

Key Assessment Areas:

• SEM skills and experience
• Communication skills and ability to work with remote teams
• Problem-solving skills and initiative
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEM experience and relevant skills
• Prepare for the technical assessment by brushing up on your SEM knowledge and tools like Ahrefs, SEMrush, and Google Ads
• Research the company and be ready to discuss how your skills and experience align with their mission and values

ATS Keywords: SEM, keyword research, ad copy, performance monitoring, localization, reporting, landing page optimization, Google Ads, Ahrefs, SEMrush, Excel, Google Sheets, editing, self-motivated, proactive, spreadsheet analysis

ASSUMPTION: The application process may vary depending on the candidate's qualifications and the company's hiring needs.

🛠️ Tools & Technologies

• Google Ads
• Ahrefs
• SEMrush
• Excel or Google Sheets
• Figma or other design tools (nice to have)

ASSUMPTION: The tools and technologies required for this role may evolve as the company grows and adopts new platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on providing value to clients and helping their marketing teams succeed
• Collaborative: Work effectively with remote teams and stakeholders to achieve common goals
• Innovative: Continuously improve processes and explore new strategies to drive growth

Work Style:

• Remote-friendly: Comfortable working from home and managing time effectively
• Data-driven: Use data and analytics to inform decision-making and optimize performance
• Adaptable: Quickly learn and apply new tools and strategies as needed

Self-Assessment Questions:

• How do you ensure you provide value to clients and help their marketing teams succeed in a remote work environment?
• Can you describe a time when you had to collaborate with remote teams to achieve a common goal, and how did you ensure effective communication and coordination?
• How do you stay organized and motivated when working from home, and how do you prioritize your tasks and manage your time effectively?

ASSUMPTION: Candidates who demonstrate a strong fit with GrowthAssistant's values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing time effectively in a remote work environment
• Adapting to new tools and strategies as the company grows and evolves
• Balancing technical SEM skills with strong communication and collaboration skills
• Keeping up with industry trends and best practices in SEM

ASSUMPTION: These challenges can be overcome with strong time management skills, a willingness to learn and adapt, and a proactive approach to staying up-to-date with industry trends.

📈 Similar Roles Comparison

• Compared to other SEM Manager roles, this position may offer more opportunities for growth and taking on additional responsibilities as the company expands.
• GrowthAssistant's focus on providing offshore employees for marketing tasks may require candidates to have strong communication skills and be comfortable working remotely.
• Career paths for SEM Managers may vary depending on the company's size, industry, and growth trajectory. At GrowthAssistant, candidates may have opportunities to grow within the company as it expands.

ASSUMPTION: The specific responsibilities, requirements, and growth opportunities for this role may vary depending on the company's needs and the candidate's qualifications.

📝 Sample Projects

• Developing and executing a new market SEM launch strategy, including keyword research, ad copy creation, and localization
• Conducting a comprehensive competitor analysis and using the insights to inform campaign strategy and optimization
• Creating and implementing A/B tests for landing pages to improve conversion rates and optimize performance

ASSUMPTION: These sample projects are based on the core responsibilities and required qualifications for the SEM Manager role. The specific projects assigned may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does the Growth Marketing team collaborate with regional teams to ensure consistent branding and messaging across global campaigns?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for remote employees?
• Can you provide an example of a time when the company adapted to a significant change in the market or industry, and how did that impact the SEM strategy?

ASSUMPTION: Asking thoughtful, informed questions during the interview demonstrates your interest in the role and the company, and it can help you better understand the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEM experience and relevant skills
• Prepare for the technical assessment by brushing up on your SEM knowledge and tools like Ahrefs, SEMrush, and Google Ads
• Research the company and be ready to discuss how your skills and experience align with their mission and values
• Follow up with the hiring manager within a week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.