📌 Core Information
🔹 Job Title: SEM Marketing Manager
🔹 Company: SoFi
🔹 Location: United States
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: May 9, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital acquisition and retargeting strategies for SoFi's consumer financial products
- Analyzing performance data to derive actionable insights and optimize campaigns
- Collaborating with cross-functional teams, including Brand and Marketing Data Science, to drive growth
- Owning creative asset ideation, testing roadmaps, and optimization with the internal creative team
ASSUMPTION: This role requires a strong understanding of performance marketing, data analysis, and project management to succeed.
📋 Key Responsibilities
✅ Develop and execute campaigns across key platforms such as Google Ads, Bing Ads, and SA360 to drive acquisition and retargeting efforts
✅ Analyze performance data to identify trends, optimize campaigns, and provide relevant insights to internal stakeholders
✅ Own scaling and optimizations for all products to hit channel growth goals while maintaining efficiency
✅ Build reports and communicate marketing performance to key internal stakeholders
✅ Collaborate with cross-functional teams to integrate marketing efforts and drive business growth
✅ Analyze and understand the business impact driven by campaigns to establish marketing KPIs and forecast long-term growth
ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience running performance marketing campaigns on SA360, Google Ads, and Bing Ads
Required Skills:
- Technical knowledge and expertise of the Google Ads platform
- Advanced knowledge of Excel/Google Sheets for data analysis and campaign reporting
- Strong analytical and quantitative skills
- Strong organization and project management skills
- Strong communication skills and ability to present learnings with internal teams
- Ability to adapt to a challenging regulatory environment while creating breakthrough marketing campaigns
Preferred Skills:
- Experience in financial services or any highly regulated industry
- Experience marketing B2C and B2B products
- Knowledge in project management tools such as Jira and ClickUp
- Experience leveraging data reporting tools such as Tableau
ASSUMPTION: Candidates with experience in the financial services industry or highly regulated environments may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-level marketing role in the financial services sector)
Benefits:
- Comprehensive and competitive benefits package (visit Benefits at SoFi page for details)
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM local time
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. SoFi is a next-generation financial services company and national bank using innovative, mobile-first technology to help its millions of members reach their financial goals.
Company Size: 1,001-5,000 employees. As a mid-sized company, SoFi offers a balance between the agility of a startup and the resources of a larger organization.
Founded: 2011. SoFi was founded with the mission to help its members get their money right and achieve financial independence.
Company Description:
- Shape a brighter financial future with SoFi. Together with its members, SoFi is changing the way people think about and interact with personal finance.
- SoFi is a values-driven company offering modern financial products and services that help people borrow, save, spend, invest, and protect their money better.
- SoFi's core values include transparency, intelligence, and fairness, which guide its approach to helping members achieve their financial goals.
Company Specialties:
- Refinancing Student Loans
- Student Loan Consolidation
- Mortgages
- Mortgage Refinancing
- Personal Loans
- MBA Loans
- Wealth Management
- Life Insurance
- Career Strategy
- Personal finance
Company Website: SoFi.com
ASSUMPTION: SoFi's mission and values-driven approach set it apart in the financial services industry, making it an attractive place to work for candidates who align with these principles.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 3-5 years of experience in performance marketing, seeking to grow their career in a dynamic and challenging environment.
Reporting Structure: This role reports directly to the Senior Marketing Manager, Performance Marketing.
Work Arrangement: On-site. This role requires working on-site at one of SoFi's offices, with the option to work remotely on a case-by-case basis.
Growth Opportunities:
- As SoFi continues to grow, there may be opportunities for the right candidate to take on more responsibility and advance their career within the marketing department or the company as a whole.
- SoFi's focus on employee development and growth provides ample opportunities for employees to learn and expand their skillsets.
ASSUMPTION: Candidates who demonstrate strong performance and align with SoFi's values may have opportunities for career growth within the company.
🌍 Location & Work Environment
Office Type: SoFi's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): San Francisco, California; Healdsburg, California; Helena, Montana; New York, New York; Reston, Virginia; Cottonwood Heights, Utah; Claymont, Delaware
Geographic Context:
- SoFi's headquarters in San Francisco offers a vibrant and dynamic work environment, with easy access to public transportation and numerous amenities.
- SoFi's other offices are located in areas with a lower cost of living and may offer a more laid-back work environment.
Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM local time, with some flexibility for remote work on a case-by-case basis.
ASSUMPTION: Candidates should consider the geographic context and work environment preferences when applying for this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Phone or video interview with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Performance marketing expertise and experience
- Data analysis and interpretation skills
- Project management and organizational skills
- Communication and presentation skills
- Cultural fit and alignment with SoFi's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with performance marketing campaigns and data analysis in detail
- Demonstrate your understanding of SoFi's mission and values, and how they align with your personal beliefs and career goals
ATS Keywords: SEM, Performance Marketing, Google Ads, Bing Ads, SA360, Data Analysis, Campaign Reporting, Project Management, Marketing KPIs, Financial Services
ASSUMPTION: Candidates should tailor their application materials to include relevant keywords and demonstrate their understanding of the role and SoFi's mission.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- SA360
- Excel/Google Sheets
- Tableau
- Looker
- Amplitude
- Jira
- ClickUp
ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Intelligence
- Fairness
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient in a fast-paced environment
Self-Assessment Questions:
- Do you align with SoFi's core values of transparency, intelligence, and fairness?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
- Do you thrive in a collaborative, data-driven work culture?
ASSUMPTION: Candidates should assess their alignment with SoFi's values and work style preferences before applying for this role.
⚠️ Potential Challenges
- Working in a highly regulated industry may present unique challenges and constraints
- Managing multiple projects simultaneously may require strong organizational skills and time management
- Adapting to a fast-paced, dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
- SoFi's focus on data-driven decision-making may require candidates to develop strong analytical skills and a deep understanding of data analysis tools
ASSUMPTION: Candidates should carefully consider the potential challenges associated with this role and assess their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on data analysis and performance marketing expertise
- In the financial services industry, this role may require a deeper understanding of regulatory compliance and industry-specific marketing best practices
- Career progression in this role may involve transitioning to a more senior marketing role or exploring opportunities in related fields, such as data analysis or product management
ASSUMPTION: Candidates should consider the unique aspects of this role and how they compare to other marketing roles in the financial services industry.
📝 Sample Projects
- Developing and executing a comprehensive campaign strategy to drive acquisition and retargeting efforts for SoFi's student loan refinancing product
- Analyzing performance data to identify trends and optimize campaigns for SoFi's mortgage refinancing product, resulting in a 15% increase in conversions
- Collaborating with the internal creative team to develop and test new ad creatives, leading to a 20% increase in click-through rates
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the performance marketing department?
- How does SoFi support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does SoFi approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the most challenging aspects of working in a highly regulated industry, and how does SoFi support its employees in navigating these challenges?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and SoFi's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching SoFi's mission, values, and recent projects
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
