SEM (Paid Search) Manager

📌 Core Information

🔹 Job Title: SEM (Paid Search) Manager

🔹 Company: Dealfront

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Architecting, automating, and scaling high-performing paid-search programs in English and German
• Increasing ROI from media budget through constant optimization and testing
• Collaborating with a knowledgeable, high-achieving, and fun team in an international, diverse, and dynamic work environment
• Working remotely with a flexible work schedule, mental health support, and annual company retreats

ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous learning, and excellent communication skills to work effectively in a remote, multicultural team.

📋 Key Responsibilities

✅ Design account architecture, match-type strategy, and automated bidding frameworks for search, PMax, and remarketing

✅ Conduct multilingual keyword research; craft high-converting ad copy and extensions

✅ Iterate landing pages with CRO best practices; brief designers and devs

✅ Run structured A/B tests

✅ Track and report on CPL, ROAS, funnel velocity, and other key metrics using GA4, Looker Studio, and Tableau

✅ Ensure seamless conversion tracking (Tag Manager/GA4) and manage risk and compliance with EU privacy and consent rules

ASSUMPTION: This role requires a proactive approach to staying updated with industry trends and best practices, as well as strong problem-solving skills to tackle challenges that may arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-6 years of deep Google Ads expertise, with proven stewardship of budgets of €500k or more (ideally €1m+)

Required Skills:

• Fluency in German (C2) and English (C2)
• Google Ads certification
• Ability to write, QA, and optimize native ad copy
• Strong analytics/BI skills (BigQuery, SQL, or advanced Excel)
• Demonstrated success automating and scaling Performance Max

Preferred Skills:

• Experience with GA4, Looker Studio, and Tableau
• Familiarity with GDPR and other EU privacy regulations

ASSUMPTION: Candidates with experience in a similar role, familiarity with the tech industry, and a strong understanding of B2B sales and marketing will be well-suited for this position.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and performance)

Benefits:

• Mental Health support with Auntie
• Annual company retreats in sunny locations
• Team off-sites

Working Hours: Full-time (40 hours per week) with a flexible work schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary depending on the candidate's qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (SaaS)

Company Size: 201-500 employees (Remote-first, international)

Founded: 2011 (as Echobot, merged with Leadfeeder in 2021)

Company Description:

• Dealfront is a remote-first, international SaaS company dedicated to helping businesses find and target the right accounts primed for conversion
• The company merged Leadfeeder and Echobot to create a powerful sales intelligence and web visitor identification platform
• Dealfront is built on a foundation of compliance and transparency, ensuring users know exactly where the data comes from while maintaining integrity and enhancing profitability

Company Specialties:

• Sales Intelligence
• Web Visitor Identification
• Lead Generation
• Data Compliance

Company Website: https://www.dealfront.com/

ASSUMPTION: Dealfront's unique origin in Finland and Germany, with a strong focus on privacy and compliance, sets it apart in the sales intelligence industry.

📊 Role Analysis

Career Level: Mid-Senior level (experienced professionals)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Remote (Germany) with a flexible work schedule

Growth Opportunities:

• Potential to advance to a senior or management role within the marketing department
• Chance to work on diverse projects and collaborate with various teams
• Opportunity to learn and develop skills in a dynamic, international environment

ASSUMPTION: This role offers significant growth potential for the right candidate, as Dealfront continues to expand and evolve its platform.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Germany (remote work)

Geographic Context:

• Germany has a strong tech industry and a large talent pool for marketing professionals
• The remote work arrangement allows for flexibility and work-life balance
• Germany's time zone (CET/CEST) facilitates collaboration with international teams

Work Schedule: Full-time (40 hours per week) with a flexible work schedule, allowing for a healthy work-life balance

ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills to maintain productivity and engagement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical assessment or case study
• Final interview with the hiring manager or relevant team members

Key Assessment Areas:

• Google Ads expertise and experience
• Data analysis and reporting skills
• Communication and collaboration skills
• Problem-solving and critical thinking

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on Google Ads and related skills
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Dealfront's company culture
• Prepare for the technical assessment or case study by brushing up on your Google Ads knowledge and data analysis skills
• Research Dealfront's company history, mission, and values to show your enthusiasm and preparation for the interview

ATS Keywords: Google Ads, Paid Search, SEM, A/B Testing, CRO, Analytics, BigQuery, SQL, Excel, Performance Max, GDPR, Compliance

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of qualified candidates.

🛠️ Tools & Technologies

• Google Ads (Search, PMax, Remarketing)
• Google Analytics 4 (GA4)
• Looker Studio
• Tableau
• BigQuery
• SQL
• Excel
• Tag Manager

ASSUMPTION: The tools and technologies listed may evolve or change over time as Dealfront continues to develop and improve its platform.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Collaborative
• Innovative
• Transparent

Work Style:

• Remote and flexible work arrangement
• Strong self-motivation and time management skills
• Collaborative and supportive team environment
• Focus on continuous learning and improvement

Self-Assessment Questions:

• Do you have strong communication skills and the ability to work effectively in a remote, multicultural team?
• Are you comfortable working independently and managing your time effectively in a flexible work environment?
• Do you have a data-driven mindset and a strong desire to learn and improve continuously?

ASSUMPTION: Candidates who align with Dealfront's company values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent performance across different time zones
• Keeping up with the latest trends and best practices in the fast-paced world of digital marketing
• Balancing the need for data-driven decision making with the need for creativity and innovation
• Ensuring compliance with EU privacy regulations and managing risk in a constantly evolving legal landscape

ASSUMPTION: The challenges listed may vary depending on the specific needs of the team and the company's priorities at the time of hiring.

📈 Similar Roles Comparison

• Compared to other SEM Manager roles, this position places a strong emphasis on data analysis, reporting, and compliance with EU privacy regulations
• Dealfront's focus on transparency and data integrity sets it apart from other sales intelligence platforms
• This role offers significant growth potential, as Dealfront continues to expand and evolve its platform

ASSUMPTION: The comparison points listed are intended to provide context and may not be exhaustive or applicable to all similar roles.

📝 Sample Projects

• Developing and implementing a comprehensive A/B testing strategy to optimize ad copy, landing pages, and bidding strategies
• Analyzing and reporting on key performance indicators (KPIs) to identify trends, optimize campaigns, and drive business growth
• Collaborating with cross-functional teams to ensure seamless integration of conversion tracking and compliance with EU privacy regulations

ASSUMPTION: The sample projects listed are intended to provide examples of the types of tasks and initiatives that may be undertaken in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy and team structure?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• How does Dealfront support the professional development and growth of its employees?
• What are the expectations for remote work and collaboration within the team?

ASSUMPTION: The interview questions listed are intended to provide guidance and may not be exhaustive or applicable to all interviews.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment or case study by brushing up on your Google Ads knowledge and data analysis skills
• Research Dealfront's company history, mission, and values to show your enthusiasm and preparation for the interview
• Follow up with the hiring team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.