SEM (Paid Search) Manager

📌 Core Information

🔹 Job Title: SEM (Paid Search) Manager

🔹 Company: Dealfront

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Architecting, automating, and scaling high-performing paid-search programs in English and German
• Focusing on increasing ROI from the media budget through continuous optimization and testing
• Collaborating with a knowledgeable, high-achieving, and fun team in an international, diverse, and dynamic work environment
• Working remotely with a flexible work schedule, mental health support, and annual company retreats

ASSUMPTION: The role requires a strong focus on ROI optimization, continuous testing, and collaboration with a diverse team. The remote work arrangement offers flexibility and international exposure.

📋 Key Responsibilities

✅ Design account architecture, match-type strategy, and automated bidding frameworks for search, PMax, and remarketing

✅ Conduct multilingual keyword research; craft high-converting ad copy and extensions

✅ Iterate landing pages with CRO best practices; brief designers and devs

✅ Run structured A/B tests

✅ Track and report on CPL, ROAS, funnel velocity, and other key metrics using GA4, Looker Studio, and Tableau

✅ Ensure seamless conversion tracking (Tag Manager/GA4) and manage risk and compliance with EU privacy and consent rules

ASSUMPTION: The role involves a mix of strategic planning, creative work, and data-driven optimization. Compliance with EU privacy rules is crucial.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-6 years of deep Google Ads expertise, with a proven track record of managing significant budgets (ideally €1M+)

Required Skills:

• Native or near-native proficiency in German (C2) and English
• Google Ads certification
• Ability to write, QA, and optimize native ad copy
• Strong analytics/BI skills (BigQuery, SQL, or advanced Excel)
• Demonstrated success automating and scaling Performance Max

Preferred Skills:

• Experience with GA4, Looker Studio, and Tableau
• Familiarity with CRO best practices

ASSUMPTION: Strong language skills, Google Ads expertise, and analytics proficiency are essential for this role. Experience with specific tools is a plus.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on experience and industry standards for a mid-senior level marketing role in Germany)

Benefits:

• Mental Health support with Auntie
• Annual company retreats in sunny locations and team off-sites

Working Hours: Full-time (40 hours per week) with a flexible work schedule

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in Germany. Benefits include mental health support and annual company retreats.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Sales Intelligence)

Company Size: Medium (201-500 employees)

Founded: 2011 (as Echobot)

Company Description:

• Dealfront is a remote-first, international SaaS company dedicated to helping businesses find and target the right accounts primed for conversion
• The company merged Leadfeeder and Echobot to create a powerful sales intelligence and web visitor identification platform
• Dealfront is built on a foundation of compliance and transparency, ensuring users know exactly where the data comes from while enhancing profitability

Company Specialties:

• Sales Intelligence
• Web Visitor Identification
• Lead Generation

Company Website: dealfront.com

ASSUMPTION: Dealfront is a growing company in the sales intelligence space, focusing on compliance and transparency. It offers a remote-first work environment with international exposure.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: Reports directly to the Head of Marketing or a relevant manager

Work Arrangement: Remote (Germany) with a flexible work schedule

Growth Opportunities:

• Potential to grow within the marketing team or take on more responsibilities as the company expands
• Opportunity to work on international campaigns and gain exposure to different markets

ASSUMPTION: The role offers growth opportunities as the company continues to expand and gain market share.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): Germany (Remote)

Geographic Context:

• Germany has a strong economy and a large market for sales intelligence tools
• The remote work arrangement allows for flexibility and work-life balance
• Germany offers a high quality of life, with access to excellent healthcare and education

Work Schedule: Full-time (40 hours per week) with a flexible work schedule

ASSUMPTION: The remote work environment offers flexibility and a high quality of life in Germany.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical interview with the marketing team
• Final interview with the Head of Marketing or a relevant manager

Key Assessment Areas:

• Google Ads expertise and experience
• Language skills (German and English)
• Analytics and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your Google Ads experience and relevant skills
• Prepare for technical interview questions related to Google Ads, A/B testing, and analytics
• Demonstrate your understanding of the company and its mission during the final interview

ATS Keywords: Google Ads, Paid Search, A/B Testing, Keyword Research, Ad Copy, Conversion Rate Optimization, Analytics, Performance Max, Compliance, Bidding Strategies, CRO Best Practices, Tag Manager, GA4, Looker Studio, Tableau, SQL, BigQuery

ASSUMPTION: The application process will involve multiple interviews, focusing on Google Ads expertise, language skills, and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics 4 (GA4)
• Looker Studio
• Tableau
• BigQuery
• SQL
• Tag Manager

ASSUMPTION: The role requires proficiency in Google Ads and related tools, as well as familiarity with analytics and data visualization platforms.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Compliance
• International Mindset
• Continuous Learning

Work Style:

• Remote and flexible work arrangement
• Data-driven decision-making
• Collaborative and international team environment

Self-Assessment Questions:

• Do you thrive in a remote work environment with a flexible schedule?
• Are you comfortable working with international teams and managing projects across different time zones?
• Do you have a strong data-driven mindset and enjoy optimizing campaigns based on performance data?

ASSUMPTION: Dealfront values transparency, compliance, and an international mindset. The role requires a strong data-driven mindset and the ability to thrive in a remote, collaborative work environment.

⚠️ Potential Challenges

• Managing a significant budget and ensuring a strong ROI
• Keeping up with the latest trends and best practices in paid search marketing
• Collaborating effectively with international teams and managing projects across different time zones
• Ensuring compliance with EU privacy and consent rules

ASSUMPTION: The role presents challenges related to budget management, staying current with industry trends, international collaboration, and compliance with EU privacy rules.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on paid search marketing and continuous optimization
• Dealfront's commitment to compliance and transparency sets it apart from other sales intelligence platforms
• This role offers the opportunity to work on international campaigns and gain exposure to different markets

ASSUMPTION: This role is unique in its focus on paid search marketing and Dealfront's commitment to compliance and transparency. It offers international exposure and the chance to work with a diverse team.

📝 Sample Projects

• Developing and implementing a new bidding strategy for a high-budget campaign
• Conducting A/B tests to optimize ad copy and landing pages for improved conversion rates
• Analyzing campaign performance data to identify trends and make data-driven optimizations

ASSUMPTION: Sample projects involve strategic planning, creative work, and data-driven optimization to improve campaign performance.

❓ Key Questions to Ask During Interview

• How does Dealfront ensure the quality and integrity of its data, given its commitment to compliance and transparency?
• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does Dealfront support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
• How does Dealfront foster a collaborative and inclusive work environment, given its remote and international nature?

ASSUMPTION: Interview questions should focus on Dealfront's commitment to compliance and transparency, the team structure, professional growth opportunities, KPIs, and the company's collaborative work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your Google Ads experience and relevant skills
• Prepare for technical interview questions related to Google Ads, A/B testing, and analytics
• Demonstrate your understanding of the company and its mission during the final interview
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.