πΉ Job Title: SEM Senior Specialist
πΉ Company: Allegro
πΉ Location: PoznaΕ, Wielkopolskie, Poland
πΉ Job Type: On-site
πΉ Category: πΈ Paid Advertising (PPC, SEM)
πΉ Date Posted: Thu Apr 03 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: This role likely involves significant strategic involvement and requires a proactive approach to optimization and innovation in SEM practices.
β Manage and optimize sponsored campaigns in Google Ads and other platforms to maximize ROI.
β Develop and implement PPC campaign strategies across platforms such as Google Ads and Microsoft Ads.
β Analyze campaign performance data to extract actionable insights and optimize future campaigns.
β Prepare detailed reports and dashboards for stakeholders, showcasing KPIs, trends, and recommendations.
β Plan and allocate PPC budgets effectively across different campaigns and channels.
β Automate processes to improve efficiency and streamline workflows.
β Conduct A/B tests, implement data-driven solutions, and develop long-term growth strategies.
β Monitor competitor activities and industry trends to identify new opportunities.
β Collaborate with cross-functional teams including marketing and product development.
β Participate in building internal optimization tools.
β Balance creative and analytical approaches to deliver high-quality performance under pressure.
ASSUMPTION: Collaboration with cross-functional teams may involve regular meetings and continuous feedback loops to align strategies with company goals.
Education: Not specified
Experience: Proven experience in managing SEM campaigns, particularly with Google Ads and Microsoft Ads, preferably within an e-commerce environment.
Required Skills:
Preferred Skills:
ASSUMPTION: The role likely requires adapting to evolving advertising technologies and staying ahead with current SEM trends to leverage tools effectively.
Salary Range: Industry-standard compensation with additional performance bonuses
Benefits:
Working Hours: 40-hour workweek, with flexibility for hybrid work arrangements
ASSUMPTION: While direct salary information is not provided, benefits such as English language classes and flexible benefits imply a competitive compensation structure aimed at attracting high-quality candidates.
Industry: Technology, Information and Internet
Company Size: 5,001-10,000 employees, indicating a well-established and scalable organization with diverse opportunities.
Founded: 1999, with over two decades of innovation in e-commerce.
Company Description:
Company Specialties:
Company Website: https://jobs.allegro.eu/
ASSUMPTION: Allegro's position as a leading e-commerce platform provides a dynamic work environment with continuous growth and development opportunities in the technology sector.
Career Level: Mid to senior level, offering strategic responsibilities in campaign management.
Reporting Structure: Likely reporting to a Marketing Director or Senior Manager overseeing digital marketing strategies.
Work Arrangement: Hybrid, offering a balance of on-site presence with flexibility for remote work.
Growth Opportunities:
ASSUMPTION: This role is positioned to cultivate leadership skills and increased responsibility in overseeing comprehensive SEM initiatives.
Office Type: Modern facilities with advanced tools to aid productivity and collaboration.
Office Location(s): PoznaΕ, Warsaw, ToruΕ, and KrakΓ³w
Geographic Context:
Work Schedule: Standard 40-hour workweek with variations as per project needs
ASSUMPTION: Office locations in Poland's key cities suggest potential for regional networking and varied strategic projects.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: SEM, Google Ads, PPC, Campaign Strategy, Analytics, Collaboration, E-commerce
ASSUMPTION: The emphasis on technical and strategic assessment highlights the need for pre-interview preparation with concrete examples of past SEM successes.
ASSUMPTION: Familiarity with these tools is crucial as they form the backbone of campaign management and reporting activities in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: A good cultural fit includes a balance of creativity and analytical thinking, and the ability to collaborate effectively within cross-functional teams.
ASSUMPTION: The dynamic nature of SEM and fast-paced work environment can pose challenges requiring resilience and adaptability from candidates.
ASSUMPTION: Each role offers varied experiences in digital marketing, and understanding key differences can inform career progression choices.
ASSUMPTION: Participation in innovative projects will showcase the ability to adapt and succeed in high-impact initiatives.
ASSUMPTION: These questions are designed to glean deeper insights into Allegro's SEM practices and facilitate a meaningful interview dialogue.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.