📌 Core Information
🔹 Job Title: SEM Specialist
🔹 Company: IPG Mediabrands
🔹 Location: Poland
🔹 Job Type: Hybrid
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing SEM strategies for agency clients
- Planning, executing, and optimizing SEM campaigns
- Collaborating with clients to ensure campaign success
- Monitoring and analyzing campaign performance
- Staying updated with market trends and best practices in SEM
ASSUMPTION: This role requires a strong understanding of SEM strategies and a proven track record in executing successful campaigns. Familiarity with the Polish market and local trends would be beneficial.
📋 Key Responsibilities
🔹 SEM Strategy & Campaign Management:
- Prepare marketing recommendations and strategies for agency clients
- Plan, execute, and optimize SEM campaigns
- Monitor campaign budgets and ensure optimal use of resources
🔹 Client Collaboration:
- Work closely with clients to understand their needs and ensure campaign success
- Provide regular updates on campaign performance and address any client concerns
🔹 Campaign Analysis & Reporting:
- Analyze campaign performance using relevant metrics and tools
- Prepare and present campaign reports to clients and internal stakeholders
🔹 Market Trend Analysis:
- Stay updated with market trends and best practices in SEM
- Incorporate market insights into campaign strategies
ASSUMPTION: The ideal candidate will have a strong analytical mindset, excellent communication skills, and a proven ability to manage client relationships.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience:
- 2-3 years of experience in Google Ads campaign execution
- Proven track record in SEM optimization and planning
Required Skills:
- Proficiency in Google Ads and Google Analytics
- Strong analytical and presentation skills
- Excellent communication skills in English (B2 level or above)
- Proficiency in Excel and PowerPoint
- Familiarity with SA360 and Looker Studio (a plus)
Preferred Skills:
- Knowledge of additional SEM platforms (e.g., Bing Ads, Yahoo Gemini)
- Experience with project management tools (e.g., Asana, Trello)
- Familiarity with the Polish market and local trends
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their SEM skills will be given priority.
💰 Compensation & Benefits
Salary Range: The salary range for this role is PLN 15,000 - 25,000 per month, depending on experience and qualifications. This estimate is based on industry standards for SEM specialists in Poland.
Benefits:
- Private medical care with the option to extend coverage
- Multisport card
- English language learning with a native speaker
- Additional day off on your birthday
- Hybrid work mode with flexible working hours
- Employee Assistance Program (EAP) for 24/7 psychological support
- Modern office space with various work areas and amenities
- Buddy system and comprehensive onboarding program
- Access to the latest marketing solutions and tools
- Internal training programs and funding for external courses
- Friendly work environment with initiatives supporting employee ideas
- Parking facilities for cars and bicycles
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📊 Applicant Insights
Company Context:
- Industry: Advertising & Marketing
- Company Size: 10,001+ employees
- Founded: 1930 (as Interpublic Group)
- Headquarters: New York, NY, USA
- Description: IPG Mediabrands is a global media and marketing solutions division of Interpublic Group (NYSE: IPG), managing over $47 billion in marketing investment on behalf of its clients. It offers a broad range of services through its full-service agency networks and specialized business units.
- Specialties: Media planning & buying, automation & programmatic, digital media, branded content, media barter, online & mobile advertising, social media marketing, sponsorship & sports marketing, ROI & consumer research, hyper-local & multicultural marketing, and out-of-home advertising.
Role Analysis:
- Career Level: Mid-level
- Reporting Structure: Reports directly to the SEM Team Lead or Manager
- Work Arrangement: Hybrid (2 days on-site, 3 days remote)
- Growth Opportunities: Potential career progression within the SEM team or broader marketing roles within IPG Mediabrands
ASSUMPTION: This role offers a unique opportunity to work with a global leader in the advertising and marketing industry, providing ample growth prospects and exposure to diverse clients and projects.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office space with various work areas, including open spaces, meeting rooms, and relaxation zones.
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people.
- The city is known for its rich history, vibrant culture, and diverse entertainment options.
- Warsaw offers a high quality of life, with affordable housing, excellent public transportation, and numerous green spaces.
Work Schedule:
- Working Hours: Full-time (40 hours per week)
- Hybrid Work Arrangement: 2 days on-site, 3 days remote (with flexibility to adjust based on team needs and project requirements)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. In-depth interviews with the SEM team and relevant stakeholders
4. Final interview with the SEM Team Lead or Manager
Key Assessment Areas:
- Technical skills in SEM strategy, campaign management, and analysis
- Problem-solving abilities and adaptability to new challenges
- Communication and collaboration skills, both written and verbal
- Cultural fit and alignment with IPG Mediabrands' values
Application Tips:
1. Tailor your resume and cover letter to highlight relevant SEM skills and experiences
2. Prepare for interview questions by researching IPG Mediabrands' clients, campaigns, and industry trends
3. Showcase your portfolio or examples of successful SEM campaigns you've managed
4. Be ready to discuss your approach to SEM strategy, campaign optimization, and client collaboration
ATS Keywords: SEM, Google Ads, campaign management, optimization, strategy, client collaboration, market analysis, A/B testing, conversion rate optimization, PPC, PLA, Google Analytics, SA360, Looker Studio
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, ensuring the selected candidate can thrive in the role and contribute to the team's success.
🛠️️ Tools & Technologies
- Google Ads
- Google Analytics
- SA360
- Looker Studio
- Excel
- PowerPoint
- Asana/Trello (project management)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Slack (team communication)
- Zoom (virtual meetings)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous learning
- Collaboration: Working together to achieve common goals
- Integrity: Acting with honesty and transparency
- Diversity: Fostering an inclusive work environment
- Excellence: Striving for the highest standards in all endeavors
Work Style:
- Agile: Adapting to changing priorities and market trends
- Data-driven: Making informed decisions based on data analysis
- Creative: Approaching challenges with innovative solutions
- Client-focused: Prioritizing client needs and satisfaction
- Team-oriented: Supporting colleagues and contributing to a positive work environment
Self-Assessment Questions:
1. How do you approach continuous learning and staying updated with industry trends?
2. Can you provide an example of a time when you collaborated with a team to overcome a challenge?
3. How do you ensure transparency and honesty in your work and communication?
4. How do you foster an inclusive work environment and support diversity?
5. Can you share an example of a time when you went above and beyond to achieve excellence in your work?
ASSUMPTION: Candidates who demonstrate a strong alignment with IPG Mediabrands' values and work style will be more likely to succeed in the role and contribute to the team's success.
⚠️ Potential Challenges
1. Market fluctuations: Navigating changes in market trends and client demands
2. Client expectations: Managing varying client needs and ensuring campaign success
3. Team dynamics: Adapting to a hybrid work environment and maintaining effective communication
4. Work-life balance: Managing time effectively between on-site and remote work
5. Technical challenges: Troubleshooting campaign issues and optimizing performance
ASSUMPTION: Addressing these challenges requires strong problem-solving skills, adaptability, and effective communication with clients and team members.
📈 Similar Roles Comparison
1. SEM Specialist vs. PPC Specialist:
- Both roles focus on paid advertising campaigns, but SEM specialists concentrate on search engine marketing, while PPC specialists focus on pay-per-click advertising on search engines and other platforms.
- SEM specialists may have more exposure to market research and trend analysis, while PPC specialists may have more experience with bid management and keyword optimization.
2. SEM Specialist vs. SEO Specialist:
- SEM specialists focus on paid advertising campaigns, while SEO specialists focus on organic search engine optimization.
- SEM specialists may have more experience with market research and campaign optimization, while SEO specialists may have deeper knowledge of on-page optimization and link building strategies.
3. SEM Specialist vs. Marketing Manager:
- SEM specialists focus on paid advertising campaigns, while marketing managers oversee the overall marketing strategy and execution for a brand or product.
- SEM specialists may have more experience with campaign optimization and market analysis, while marketing managers may have broader experience in market research, branding, and campaign strategy.
ASSUMPTION: Understanding the differences between these roles can help candidates identify the best fit for their skills and career goals.
📝 Sample Projects
1. SEM Campaign Audit & Optimization:
- Analyze an existing SEM campaign to identify areas for improvement
- Implement optimization strategies to enhance campaign performance and reduce costs
2. Keyword Research & Expansion:
- Conduct market research to identify relevant and high-performing keywords for a client's campaign
- Expand the campaign's keyword list to reach new audiences and improve performance
3. Campaign A/B Testing:
- Design and execute A/B tests to compare the performance of different campaign elements (e.g., ad copy, landing pages, bidding strategies)
- Analyze test results to inform campaign optimization and improve overall performance
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities for an SEM specialist, from campaign analysis and optimization to market research and testing.
❓ Key Questions to Ask During Interview
1. Role Responsibilities:
- Can you describe the day-to-day responsibilities of the SEM Specialist role?
- How does this role fit into the broader marketing strategy for IPG Mediabrands' clients?
2. Team Structure & Collaboration:
- Who will I be working with on a daily basis, and how will we collaborate to ensure campaign success?
- How does the SEM team interact with other departments within IPG Mediabrands?
3. Client Relationships:
- How does IPG Mediabrands approach client relationships, and what are the expectations for client collaboration in this role?
- Can you provide an example of a successful client collaboration from a recent campaign?
4. Campaign Strategy & Optimization:
- How does IPG Mediabrands approach campaign strategy and optimization, and what tools and resources are available to support these efforts?
- Can you describe a recent campaign optimization project and the results achieved?
5. Career Growth & Development:
- What opportunities are available for career growth and professional development within the SEM team and IPG Mediabrands?
- How does IPG Mediabrands support the ongoing learning and development of its employees?
ASSUMPTION: Asking these questions can help candidates better understand the role, team dynamics, and career growth opportunities within IPG Mediabrands.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight your relevant SEM skills and experiences
3. Prepare for the interview process by researching IPG Mediabrands' clients, campaigns, and industry trends
4. Showcase your portfolio or examples of successful SEM campaigns you've managed
5. Be ready to discuss your approach to SEM strategy, campaign optimization, and client collaboration
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
📝 Company URL:
