📌 Core Information
🔹 Job Title: SEM Specialist
🔹 Company: Gen
🔹 Location: Prague, Czech Republic
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing large-scale paid search campaigns across major platforms
- Monitoring performance against key KPIs and optimizing campaigns accordingly
- Collaborating with senior staff to create strategic recommendations
- Conducting competitive analysis and incorporating industry best practices
ASSUMPTION: This role requires a strong background in paid search marketing and a deep understanding of SEM best practices. The ideal candidate will have experience managing campaigns across platforms like Google Ads, Microsoft Ads, or Search Ads 360.
📋 Key Responsibilities
✅ Execute and optimize SEM campaigns in a hands-on capacity across major platforms, including Search Ads 360, Google Ads, and Microsoft Ads
✅ Monitor performance against key KPIs—including Cost, ROAS, CVR, and revenue—and optimize accordingly to meet campaign goals
✅ Leverage analytical tools and performance metrics to guide decision-making, identify trends, and troubleshoot issues
✅ Analyze performance using tools like Looker Studio, PowerBI, and Adobe Analytics
✅ Collaborate with senior staff to create strategic recommendations, contributing to the overall digital marketing strategy
✅ Conduct competitive analysis and adjust strategies accordingly
✅ Incorporate current SEM trends and industry best practices into ongoing campaign strategies
✅ Collaborate with internal teams to improve operational processes
ASSUMPTION: This role involves a high degree of autonomy and requires strong problem-solving and communication skills. Responsibilities may expand based on demand or new projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in SEM, with a proven track record of managing large-scale paid search campaigns
Required Skills:
- Hands-on SEM Campaign Management (experience managing paid search campaigns across platforms like Google Ads, Microsoft Ads, or SA360)
- Basic Performance Marketing Know-How (understands how to optimize for key metrics like conversions and cost-per-acquisition)
- Testing and Optimization (A/B tests to improve ads or landing pages, and can interpret basic test results)
- Comfort with Data Tools (familiar with tools like Looker Studio, PowerBI, or Adobe Analytics to check campaign performance and pull insights)
- Spreadsheet Skills (Excel or Google Sheets, e.g., filters, Pivot Tables, simple formulas like VLOOKUP or IF)
- Problem Solving & Proactivity
- Ability to explain ideas and data in a simple, straightforward way—both in writing and in meetings
- Genuine Interest in Digital Marketing (digital channels, tools & techniques)
- Team Player with a Growth Mindset
Preferred Skills:
- Google Ads or SA360 certifications
- Background in marketing or related studies
ASSUMPTION: The ideal candidate will have a strong quantitative and analytical background, with a solid understanding of key online marketing metrics.
💰 Compensation & Benefits
Salary Range: Based on industry standards for an SEM Specialist with 2-5 years of experience in Prague, Czech Republic, the estimated salary range is CZK 120,000 - 180,000 per year (gross).
Benefits:
- Annual bonus scheme
- Unlimited PTO (paid time off), flexible working hours & home office
- The chance to join a major global tech company listed on the S&P 500
- Opportunity to learn and work with the best in the Digital Security industry
- Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more)
- Tuition reimbursement for job-related courses
- Learning & Development plan
- Sustainable home improvement bonus
- Mac/Windows laptop and more
Working Hours: 40 hours per week, with flexible working hours and a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be influenced by the company's policies and regulations.
📌 Applicant Insights
🔍 Company Context
Industry: Gen is a global company dedicated to Powering Digital Freedom through its trusted Cyber Safety brands, including Norton, Avast, LifeLock, and more. The company offers award-winning products and services in cybersecurity, online privacy, identity protection, and financial wellness to nearly 500 million users in more than 150 countries.
Company Size: Gen has 1,001-5,000 employees worldwide, with a significant presence in the Czech Republic.
Founded: Gen was founded in 2022 and is headquartered in Tempe, Arizona, USA.
Company Description:
- Gen is committed to empowering people to live their digital lives confidently today and for generations to come
- The company brings award-winning products and services in cybersecurity, online privacy, identity protection, and financial wellness to its users
- Gen operates as a public company listed on the NASDAQ stock exchange under the ticker symbol GEN
Company Specialties:
- Cybersecurity
- Online Privacy
- Identity Protection
- Financial Wellness
Company Website: http://GenDigital.com
ASSUMPTION: Gen is a well-established company in the cybersecurity industry, with a strong focus on empowering users to protect their digital lives. The company offers a range of products and services designed to meet the evolving needs of its users.
📊 Role Analysis
Career Level: This role is suitable for a mid-level SEM specialist with 2-5 years of experience in paid search marketing.
Reporting Structure: The SEM Specialist will report directly to the Paid Search Team Lead and collaborate with other team members, as well as internal stakeholders.
Work Arrangement: This is a hybrid role, with employees working on-site for 3 days per week and remotely for the remaining 2 days.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the SEM Specialist to take on additional responsibilities or move into a management role
- The company offers a Learning & Development plan to help employees grow their skills and advance their careers
- Gen is a global company, and there may be opportunities for the SEM Specialist to work on international campaigns or relocate to another office
ASSUMPTION: This role offers significant opportunities for growth and development within the company. The ideal candidate will be proactive, results-driven, and eager to take on new challenges as the company continues to expand.
🌍 Location & Work Environment
Office Type: Gen's Prague office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1737/1A Pikrtova, Prague 4, Czech Republic 140 00
Geographic Context:
- Prague is the capital and largest city of the Czech Republic, with a population of over 1.3 million people
- The city is known for its rich history, vibrant culture, and beautiful architecture
- Prague offers a high quality of life, with affordable housing, a robust public transportation system, and numerous parks and green spaces
Work Schedule: The work schedule for this hybrid role is Monday to Friday, with core hours of 9:00 AM to 5:00 PM. Employees have the flexibility to work remotely for 2 days per week.
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and enjoy collaborating with team members in an office setting. They will also be able to manage their time effectively and maintain productivity while working remotely.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the Paid Search Team Lead
- Final interview with the hiring manager
Key Assessment Areas:
- Technical skills in SEM and paid search marketing
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEM experience and skills
- Include specific examples of your achievements in paid search marketing campaigns
- Be prepared to discuss your approach to data analysis and optimization in a technical interview
- Research the company and its products to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Paid Search, SEM, Google Ads, Microsoft Ads, Search Ads 360, Campaign Optimization, Performance Marketing, Data Analysis, KPIs, ROAS, CVR, Revenue
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, analytical abilities, and cultural fit. The ideal candidate will have a strong background in paid search marketing and a passion for data-driven decision-making.
🛠️ Tools & Technologies
- Search Ads 360
- Google Ads
- Microsoft Ads
- Looker Studio
- PowerBI
- Adobe Analytics
- Excel or Google Sheets
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: We believe in empowering people to live their digital lives confidently
- Innovation: We are committed to driving innovation in the cybersecurity industry
- Collaboration: We work together to achieve our goals and support each other's success
Work Style:
- Results-driven: We focus on delivering results and achieving our goals
- Data-driven: We make decisions based on data and analytics
- Adaptable: We embrace change and are open to new ideas and approaches
Self-Assessment Questions:
- Do you align with Gen's company values, particularly empowerment and innovation?
- Are you comfortable working in a hybrid environment and collaborating with team members in an office setting?
- Do you have a results-driven and data-driven approach to your work?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Gen, with a passion for empowerment, innovation, and collaboration. They will also be results-driven, data-driven, and adaptable in their approach to work.
⚠️ Potential Challenges
- Managing a large volume of paid search campaigns may be challenging for candidates with less experience in SEM
- Working in a hybrid environment may require strong time management and self-motivation skills
- The competitive nature of the paid search marketing industry may present challenges in achieving desired results
- The company's rapid growth may lead to changes in priorities and responsibilities
ASSUMPTION: The ideal candidate will be able to manage their time effectively, work independently, and adapt to changes in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other SEM Specialist roles, this position offers a unique opportunity to work for a global company with a strong focus on empowerment and innovation in the cybersecurity industry
- In terms of industry-specific context, this role offers the chance to work on campaigns for a wide range of products and services, from cybersecurity and online privacy to identity protection and financial wellness
- Career path comparison: This role offers significant opportunities for growth and development within the company, with the potential to take on additional responsibilities or move into a management role
ASSUMPTION: This role offers a unique opportunity to work for a global company with a strong focus on empowerment and innovation in the cybersecurity industry. The ideal candidate will be excited about the chance to grow with the company and take on new challenges as it continues to expand.
📝 Sample Projects
- Developing and executing a comprehensive SEM strategy for a new product launch, including keyword research, ad creation, and landing page optimization
- Conducting a competitive analysis of paid search campaigns in the cybersecurity industry and adjusting strategies accordingly
- Analyzing campaign performance data to identify trends and optimize campaigns for improved ROAS and CVR
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The ideal candidate will have experience with similar projects and be eager to take on new challenges.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 30 days?
- How does Gen support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid environment, and how does the company address them?
- How does Gen measure the success of its paid search campaigns, and what KPIs are most important?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with. The ideal candidate will be proactive and curious, with a genuine interest in learning more about the position and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://gen.wd1.myworkdayjobs.com/careers/job/CZE---Prague/SEM-Specialist_54041
- Tailor your resume and cover letter to highlight your relevant SEM experience and skills
- Prepare for a technical interview by brushing up on your knowledge of SEM best practices and data analysis techniques
- Research the company and its products to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
