SEM Specialist

📌 Core Information

🔹 Job Title: SEM Specialist

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Supporting SEM campaign setup and execution
• Conducting keyword and competitor research
• Collaborating with regional teams for localization
• Monitoring campaign performance and reporting
• Assisting with landing page updates and A/B tests

ASSUMPTION: This role requires a balance of technical skills (e.g., keyword research, campaign management) and soft skills (e.g., collaboration, communication) to succeed.

📋 Key Responsibilities

✅ Supporting SEM campaign setup through keyword research, ad copy, and landing pages

✅ Conducting keyword and competitor research using tools like Ahrefs, SEMrush, and Keyword Planner

✅ Working with regional teams to localize or refine keywords and ad copy

✅ Reviewing search terms daily and applying negative keywords

✅ Monitoring daily spend pacing and reporting variances

✅ Assisting with landing page updates and A/B tests

✅ Pulling and analyzing SEM performance data for weekly and monthly reporting

ASSUMPTION: The role involves a mix of proactive tasks (e.g., research, campaign setup) and reactive tasks (e.g., monitoring, reporting).

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-4+ years of SEM experience, with 2+ years of experience using tools like Google Ads, Ahrefs, and SEMrush

Required Skills:

• Proficient in English, both written and verbal
• Proficient in Excel or Google Sheets (V-lookups, pivot tables, etc.)
• Strong editing skills
• Self-motivated and proactive
• Comfortable working with spreadsheet-based analysis and formulas
• Ability to work PST

Preferred Skills:

• Basic familiarity with Salesforce reporting
• Ability to edit or adapt creative assets using Figma (or other design tool)
• Experience with new market SEM launches (Candidate 1)
• Experience with large budget SEM campaigns (Candidate 2)

ASSUMPTION: While the role requires specific technical skills, it also values candidates who are self-motivated, proactive, and eager to learn.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 80,000 per month (based on experience level and industry standards)

Benefits:

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Off
• Health Insurance Card

Working Hours: Full-time, with flexibility to work PST

ASSUMPTION: The salary range is estimated based on the role, experience level, and location. It may vary depending on the candidate's skills and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specializing in providing offshore marketing assistants

Company Size: Small (11-50 employees), which offers a close-knit work environment and opportunities for growth

Founded: 2021, with a focus on helping marketing teams manage manual, repetitive tasks

Company Description:

• GrowthAssistant provides trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting
• The company helps marketing teams focus on brand, strategy, and results by outsourcing implementation work to qualified Growth Assistants
• GrowthAssistant has a strong presence in the Philippines and the United States

Company Specialties:

• Offshore talent solutions
• Digital Marketing
• Growth Marketing
• Design Assistant
• SDR Assistant
• SDR
• Training Specialist

Company Website: www.growthassistant.com

ASSUMPTION: GrowthAssistant's small size and focus on offshore talent provide unique opportunities for growth and impact in the role.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and increased responsibilities

Reporting Structure: The SEM Specialist will report directly to the Growth Marketing Manager

Work Arrangement: Fully remote, with flexibility to work PST

Growth Opportunities:

• Expanding responsibilities based on performance and interest
• Potential to work on new market SEM launches or large budget campaigns
• Opportunities to learn and develop skills in a growing company

ASSUMPTION: The role offers growth opportunities based on the candidate's skills, performance, and interest in expanding their responsibilities.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Philippines (Manila) and United States (Creve Coeur, Missouri)

Geographic Context:

• The Philippines has a vibrant and growing digital marketing industry
• The time zone difference between the Philippines and the United States allows for 24/7 campaign management
• The remote work environment offers flexibility and work-life balance

Work Schedule: Full-time, with flexibility to work PST

ASSUMPTION: The fully remote work environment requires strong self-motivation, time management, and communication skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., keyword research, campaign setup)
• Final interview with the Growth Marketing Manager

Key Assessment Areas:

• SEM campaign management skills
• Keyword research and analysis skills
• Communication and collaboration skills
• Problem-solving and initiative-taking skills

Application Tips:

• Tailor your resume and cover letter to highlight your SEM experience and skills
• Include specific examples of your SEM campaign management, keyword research, and analysis work
• Demonstrate your understanding of the role and how your skills match the requirements

ATS Keywords: SEM, Google Ads, Ahrefs, SEMrush, keyword research, campaign management, localization, reporting, landing page optimization

ASSUMPTION: The application process may vary based on the candidate's skills and experience level.

🛠️ Tools & Technologies

• Google Ads
• Ahrefs
• SEMrush
• Keyword Planner
• Excel or Google Sheets
• Figma (or other design tool)
• Salesforce (basic familiarity)

ASSUMPTION: The tools and technologies required for the role may evolve as the company grows and adopts new platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Continuous learning
• Resourceful

Work Style:

• Self-motivated and proactive
• Strong communication and collaboration skills
• Adaptable and resourceful
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you approach learning new tools and platforms to improve your SEM campaign management skills?
• Can you describe a time when you had to collaborate with a team to localize or refine keywords and ad copy for a specific region or language?
• How do you stay organized and motivated when working remotely, with minimal supervision?

ASSUMPTION: GrowthAssistant values candidates who are a strong cultural fit, with a focus on customer-centricity, collaboration, and continuous learning.

⚠️ Potential Challenges

• Managing time zones and communication with remote teams
• Staying up-to-date with SEM best practices and industry trends
• Balancing proactive tasks (e.g., research, campaign setup) and reactive tasks (e.g., monitoring, reporting)
• Working independently with minimal supervision in a remote work environment

ASSUMPTION: The role presents unique challenges that require strong time management, communication, and self-motivation skills.

📈 Similar Roles Comparison

• Unlike other SEM Specialist roles, this position focuses on supporting SEM campaign execution rather than managing a team or multiple campaigns
• GrowthAssistant's small size and focus on offshore talent provide unique opportunities for growth and impact in the role
• Career progression may involve expanding responsibilities based on performance and interest, rather than traditional promotions

ASSUMPTION: The role offers unique opportunities and challenges compared to similar SEM Specialist positions in the industry.

📝 Sample Projects

• Conducting keyword research and analysis for a new market SEM launch
• Optimizing ad copy and landing pages for improved conversion rates and ROI
• Pulling and analyzing SEM performance data to identify trends and make data-driven optimizations

ASSUMPTION: The role involves a mix of proactive and reactive tasks, with a focus on continuous improvement and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how the SEM Specialist role fits into the growth marketing team?
• How does GrowthAssistant support the professional development and growth of its SEM Specialists?
• What are the most challenging aspects of working remotely with a distributed team, and how does GrowthAssistant address them?
• How does GrowthAssistant measure the success of its SEM campaigns, and what KPIs does the SEM Specialist need to track and optimize?
• What opportunities are there for the SEM Specialist to expand their responsibilities and grow within the role?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEM experience and skills
• Prepare examples of your SEM campaign management, keyword research, and analysis work
• Demonstrate your understanding of the role and how your skills match the requirements
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.