SEM Specialist

📌 Core Information

🔹 Job Title: SEM Specialist

🔹 Company: Adsmurai

🔹 Location: Madrid, Madrid, Spain

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Identifying client needs and optimizing SEM campaigns based on insights
• Creating reports and strategic proposals for clients
• Building strong client relationships and detecting business opportunities
• Working with a team of experts in a fast-paced, innovative environment

ASSUMPTION: This role requires a strategic mindset, analytical skills, and experience in managing SEM campaigns. The ideal candidate will be comfortable working with data and tools such as GA4, Google Merchant Center Next, and Google Ads.

📋 Key Responsibilities

✅ Identify client needs, problems, and opportunities, offering solutions to improve their accounts

✅ Detect and exploit business opportunities (up selling/cross selling)

✅ Manage and optimize SEM campaigns based on campaign insights

✅ Create and present strategic proposals to clients and potential clients

✅ Build and maintain strong relationships with clients

ASSUMPTION: The ideal candidate will have experience in full-funnel SEM campaigns, be strategic, and have a strong analytical mindset. They should also be comfortable working with data and tools such as GA4, Google Merchant Center Next, and Google Ads.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of experience managing SEM campaigns

Required Skills:

• Strategic thinking and analytical mindset
• Proficient in GA4 and Google Merchant Center Next
• Experience in full-funnel Google Ads campaigns
• Strong Excel/Spreadsheet skills
• Experience in automated reporting and dashboards (e.g., Looker Studio)

Preferred Skills:

• Knowledge of Analítica App (Firebase, Adjust, Appsflyer)
• Experience in Bing Ads and/or Amazon Ads
• Google Ads and/or GA4 certifications
• Knowledge of GTM
• Advanced use of measurement and attribution tools (e.g., Google Analytics 4, Floodlights)
• Fluency in English (spoken and written) and any other language
• Strong interpersonal skills and practical, enthusiastic approach
• Experience leading teams and/or training colleagues

ASSUMPTION: The ideal candidate will have a strong analytical mindset, experience in managing SEM campaigns, and proficiency in relevant tools. They should also be strategic, comfortable working with data, and have strong interpersonal skills.

💰 Compensation & Benefits

Salary Range: €20,000 - €30,000 per year (based on experience and industry standards for SEM Specialists in Madrid)

Benefits:

• Indefinite contract
• Flexible working hours
• Hybrid work model (3 days on-site, 2 days remote)
• Intensive work hours on Fridays, half of July, and August
• 23 days of vacation (+1 day per year of service)
• Birthday off
• Continuous training and professional development
• Access to AdsmuAcademy (employee training platform)
• Team activities and afterworks
• English classes
• Gym membership discounts
• Flexible compensation plan (ticket restaurant, transportation, and health insurance)

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for SEM Specialists in Madrid, considering the candidate's experience level. Benefits are based on the information provided by the company.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on marketing transformation through AI and data-driven strategies

Company Size: Medium (201-500 employees) - Adsmurai offers a dynamic, innovative environment with opportunities for growth and collaboration

Founded: 2014 - Adsmurai has been operating for over a decade, establishing itself as a leader in marketing transformation and AI-driven strategies

Company Description:

• Adsmurai is a company that leads the transformation of digital marketing through innovative technology
• Develops scalable solutions driven by AI and data to predict, execute, and perfect advertising strategies
• Centralizes campaign management, data, audiences, and feeds to scale results through automated and intelligent strategies

Company Specialties:

• Facebook ads, Twitter ads, Instagram ads, YouTube ads, and Snapchat Ads
• Paid social, Facebook Marketing Partners, and Instagram Marketing Partners
• Artificial Intelligence, Machine Learning, Computer Vision, and Deep Learning
• Amazon ads, Marketing Platform, Data, E-commerce, Strategy, Creativity, Organic, Reporting, and Retail Media

Company Website: http://www.adsmurai.com

ASSUMPTION: Adsmurai is a well-established company in the marketing transformation industry, focusing on AI-driven strategies and data-driven insights. It offers a dynamic, innovative environment with opportunities for growth and collaboration.

📊 Role Analysis

Career Level: Mid-Senior level - This role requires at least 3 years of experience in managing SEM campaigns and offers opportunities for growth and leadership

Reporting Structure: The SEM Specialist will report directly to the SEM Team Lead and work closely with the client success team

Work Arrangement: Hybrid - The role requires on-site presence for 3 days a week and remote work for 2 days a week

Growth Opportunities:

• Leadership opportunities within the SEM team or across other departments
• Professional development through continuous training and AdsmuAcademy
• Career progression based on performance and skills development

ASSUMPTION: This role offers opportunities for growth and leadership within the SEM team or across other departments. The company provides continuous training and professional development to support career progression.

🌍 Location & Work Environment

Office Type: Hybrid - Adsmurai offers a hybrid work arrangement with on-site presence required for 3 days a week

Office Location(s): Madrid, Spain

Geographic Context:

• Madrid is the capital and largest city of Spain, offering a vibrant cultural scene, rich history, and diverse neighborhoods
• The city is well-connected by public transportation, making it easy to commute to the office
• Madrid is known for its mild Mediterranean climate, with hot summers and cool winters

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: Adsmurai's hybrid work arrangement allows for flexibility and a better work-life balance. The office is located in Madrid, offering a vibrant cultural scene and easy access to public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment
• In-person or video interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Technical skills and experience in managing SEM campaigns
• Analytical mindset and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the company and its mission
• Showcase your analytical mindset and problem-solving abilities through examples from your past experiences

ATS Keywords: SEM, Google Ads, GA4, Google Merchant Center Next, automated reporting, Looker Studio, strategic thinking, analytical mindset

ASSUMPTION: The application process for this role may include a technical assessment and interviews with the hiring manager. Applicants should tailor their resume and cover letter to highlight their relevant experience and skills and demonstrate their understanding of the company and its mission.

🛠️ Tools & Technologies

• GA4
• Google Merchant Center Next
• Google Ads
• Search Ads 360
• Excel/Spreadsheet
• Looker Studio
• Firebase, Adjust, Appsflyer (optional)
• Bing Ads, Amazon Ads (optional)
• GTM (optional)
• Google Analytics 4, Floodlights (optional)

ASSUMPTION: The ideal candidate will have experience with GA4, Google Merchant Center Next, Google Ads, and Search Ads 360. Familiarity with other tools such as Excel/Spreadsheet, Looker Studio, and optional tools like Firebase, Adjust, Appsflyer, Bing Ads, Amazon Ads, GTM, Google Analytics 4, and Floodlights is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Agility
• Collaboration
• Excellence

Work Style:

• Dynamic and fast-paced environment
• Data-driven decision-making
• Strong emphasis on teamwork and collaboration
• Continuous learning and improvement

Self-Assessment Questions:

• Do you have a strategic mindset and enjoy working with data?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with a team?
• Do you have experience managing SEM campaigns and working with relevant tools?

ASSUMPTION: Adsmurai values innovation, agility, collaboration, and excellence. The ideal candidate will have a strategic mindset, enjoy working with data, and be comfortable working in a dynamic, fast-paced environment. They should also have experience managing SEM campaigns and working with relevant tools.

⚠️ Potential Challenges

• Managing multiple client accounts and balancing priorities
• Keeping up with industry trends and best practices in SEM
• Working with a team of experts and contributing to a collaborative environment
• Adapting to a hybrid work arrangement and maintaining productivity

ASSUMPTION: The ideal candidate will be able to manage multiple client accounts, keep up with industry trends, work collaboratively, and adapt to a hybrid work arrangement. They should also be comfortable with a dynamic, fast-paced environment and data-driven decision-making.

📈 Similar Roles Comparison

• This role focuses more on strategic thinking and client management than other SEM Specialist roles, which may have a stronger focus on day-to-day campaign optimization
• Adsmurai's emphasis on AI-driven strategies and data-driven insights sets it apart from other companies in the industry
• Career progression opportunities may vary depending on the company's size and structure

ASSUMPTION: This role requires a strong strategic mindset and client management skills, with a focus on AI-driven strategies and data-driven insights. Career progression opportunities may vary depending on the company's size and structure.

📝 Sample Projects

• Optimizing SEM campaigns for a retail client, leading to a 20% increase in conversions
• Developing a strategic proposal for a luxury brand, focusing on expanding their reach and driving online sales
• Creating automated reports and dashboards for a client in the education sector, improving data accessibility and decision-making

ASSUMPTION: These sample projects demonstrate the ideal candidate's ability to optimize SEM campaigns, develop strategic proposals, and create automated reports and dashboards. They should also have experience working with clients in various industries and driving meaningful results.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how the SEM team collaborates with other departments?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Adsmurai support the professional development and growth of its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does the company address them?
• How does Adsmurai measure the success of its SEM campaigns, and what KPIs are most important?

ASSUMPTION: These interview questions help applicants understand the team structure, priorities, professional development opportunities, hybrid work environment, and performance metrics for the SEM Specialist role at Adsmurai.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past SEM campaign optimizations and strategic proposals
• Be ready to discuss your approach to data-driven decision-making and problem-solving
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.