SEM Specialist

📌 Core Information

🔹 Job Title: SEM Specialist

🔹 Company: Leadtech

🔹 Location: Spain (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Flexible office/remote work)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing PPC strategies across multiple platforms
• Optimizing campaigns to improve visibility and accessibility of websites
• Collaborating with cross-functional teams to create and test ads, landing pages, and offers
• Analyzing performance data to drive volume, ROI, and conversions

ASSUMPTION: This role requires a strong analytical mindset and solid experience in online advertising to succeed.

📋 Key Responsibilities

✅ Implement PPC strategy and tactics for Google, Bing, and other search engines

✅ Optimize PPC campaigns, conduct keyword research, and analyze search queries

✅ Create and test ads, improve quality score, and optimize landing pages for better conversions

✅ Develop retargeting/remarketing strategies and implement campaigns

✅ Monitor and analyze performance metrics such as CPA, CPL, ROI, KPIs, and CTR

✅ Collaborate with design teams to create briefings and optimize ads

✅ Stay updated with paid search best practices, bid management systems, and industry research

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and tools.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Marketing, Business, e-business, economics, or a related field

Experience: At least 2 years of experience in online advertising, with a focus on search engine marketing

Required Skills:

• Excellent internet data analysis capabilities
• Strong knowledge of Google Analytics & Google Tag Manager
• Advanced Microsoft Excel skills
• Strong analytical skills
• Fluency in English and Spanish
• Ability to manage multiple projects simultaneously and work independently
• Flexibility, adaptability, and teamwork skills

Preferred Skills:

• Experience with Google Ads and Bing Ads platforms
• Knowledge of additional languages
• Previous experience in a similar role or industry

ASSUMPTION: While not explicitly stated, experience with specific PPC platforms and additional language skills would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €30,000 - €45,000 per year (Estimated based on industry standards for experience level and location)

Benefits:

• Competitive salary and full-time permanent contract
• Top-tier private health insurance (including dental and psychological services)
• 25 days of vacation plus your birthday off, with flexible vacation options
• Flexible work schedule (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and full remote work options
• Free Friday afternoons, 35-hour workweek in July and August, and office perks (free coffee, fruit, snacks, game room, and rooftop terrace)
• Ticket restaurant and nursery vouchers, paid directly from gross salary

Working Hours: 35 hours per week, with flexible scheduling options

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level SEM specialist role in Spain.

📌 Applicant Insights

🔍 Company Context

Industry: Leadtech specializes in delivering user-centric experiences across web and mobile platforms, reaching millions of users monthly. They operate in the software development industry, focusing on online advertising and digital marketing.

Company Size: Leadtech has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Leadtech was founded in 2009 and has since grown into a global company with over 600 passionate professionals speaking over 15 languages fluently.

Company Description:

• Leadtech fosters innovative and creative techniques across various industries
• The company prioritizes constant improvement and inspiring new ideas daily
• Leadtech offers a modern approach to company culture, with values focusing on diversity, flexibility, and work-play balance

Company Specialties:

• Online project management
• International business development
• Cross-functional team collaboration

Company Website: leadtech.com

ASSUMPTION: Leadtech's focus on innovation and creativity makes it an attractive option for candidates seeking a dynamic work environment.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in online advertising, seeking to advance their careers in search engine marketing.

Reporting Structure: The SEM Specialist will report directly to the SEM Team Lead and collaborate with cross-functional teams, including design and creative departments.

Work Arrangement: This role offers a hybrid work arrangement, with the flexibility to choose between working from the office, remotely, or a combination of both.

Growth Opportunities:

• Leadtech offers personalized internal training and an annual budget for external learning opportunities
• The company encourages career development and provides a flexible career path
• With a global team of over 600 professionals, there are ample opportunities for internal mobility and growth

ASSUMPTION: This role presents excellent growth opportunities for candidates looking to advance their careers in search engine marketing.

🌍 Location & Work Environment

Office Type: Leadtech's office is located in Barcelona's Blue Building, right on the city's seafront, offering stunning Mediterranean views.

Office Location(s): Barcelona, Spain

Geographic Context:

• Barcelona is the second-largest city in Spain, known for its vibrant culture, architecture, and coastal location
• The city offers a high quality of life, with a mild Mediterranean climate, rich culinary scene, and numerous cultural attractions
• Barcelona is well-connected by public transportation, making it easy to commute to the office or explore the city

Work Schedule: The work schedule is flexible, with a core hours system from 7 - 9:30 a.m. and 3:30 - 6 p.m., allowing for a 7-hour workday on Fridays and a 35-hour workweek in July and August.

ASSUMPTION: The flexible work schedule and hybrid work arrangement cater to a wide range of employee preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study
• Final interview with the SEM Team Lead and/or other team members

Key Assessment Areas:

• Technical skills in PPC, Google Ads, Bing Ads, and other relevant platforms
• Analytical and problem-solving abilities
• Cultural fit and alignment with Leadtech's values
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your PPC campaigns, their results, and any challenges you've overcome
• Demonstrate your understanding of Leadtech's business and how your skills align with their mission and values

ATS Keywords: PPC, SEM, Google Ads, Bing Ads, keyword research, ad creation, conversion optimization, remarketing, data analysis, project management, teamwork, creativity

ASSUMPTION: Leadtech's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Analytics
• Google Tag Manager
• Microsoft Excel
• Additional PPC platforms and tools (depending on the specific campaigns and projects)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns the SEM Specialist is working on.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Flexibility and adaptability
• Diversity and inclusion
• Work-life balance

Work Style:

• Data-driven and analytical
• Proactive and self-motivated
• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-focused and goal-oriented

Self-Assessment Questions:

• How do you stay updated with the latest trends and best practices in PPC and SEM?
• Can you provide an example of a successful PPC campaign you've managed, and how you optimized it for better results?
• How do you approach working with cross-functional teams, and how have you handled conflicts or differing opinions in the past?

ASSUMPTION: Leadtech values candidates who align with their company culture and are eager to contribute to their dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced nature of the online advertising industry and adapting to changes in platforms and best practices
• Working with a diverse, global team, which may present communication and cultural challenges
• Balancing work-life balance while maintaining high performance and productivity

ASSUMPTION: These potential challenges can be overcome by strong communication, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other SEM Specialist roles, this position offers a more flexible work arrangement, with the option to work remotely or from the office
• Leadtech's global presence and diverse team provide unique opportunities for international collaboration and growth
• This role may have more responsibility for cross-functional team collaboration and project management compared to other similar positions

ASSUMPTION: While this role shares similarities with other SEM Specialist positions, its unique aspects make it an attractive option for candidates seeking a dynamic, global work environment.

📝 Sample Projects

• Developing and implementing a PPC strategy for a new product launch, including keyword research, ad creation, and landing page optimization
• Analyzing and optimizing an existing PPC campaign to improve ROI and drive volume, with a focus on improving quality score and conversion rates
• Creating and managing remarketing campaigns to re-engage website visitors and increase conversions

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the SEM Specialist may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how the SEM Specialist role fits within it?
• What are the most significant challenges facing the SEM team currently, and how can this role help address them?
• How does Leadtech support the professional development and growth of its employees, particularly in the SEM team?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Leadtech foster a work-life balance, and what resources are available to support employees in achieving it?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, team dynamics, and company culture, while also addressing practical concerns about performance expectations and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your PPC campaigns, their results, and any challenges you've overcome
• Research Leadtech's business and mission to demonstrate your understanding and alignment with their values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.