📌 Core Information
🔹 Job Title: Senior Account Based Marketing Manager, EMEA
🔹 Company: Fivetran
🔹 Location: Dublin, Ireland
🔹 Job Type: Hybrid (2 days in office per week)
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Driving pipeline acceleration, account expansion, and engagement for key target accounts in EMEA
- Developing and executing data-driven ABM campaigns in collaboration with various teams
- Partnering with sales to identify and prioritize high-value enterprise new business target accounts
- Creating regional, targeted ABM campaigns to build awareness, increase engagement, and mature pipeline
- Analyzing campaign performance and recommending data-driven optimizations for continuous improvement
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience working across different EMEA markets, particularly the UK, France, and Germany.
📋 Key Responsibilities
✅ Develop and execute data-driven ABM campaigns tailored to high-value accounts
✅ Collaborate with sales, regional marketing, digital, and demand generation teams to create strategic marketing initiatives
✅ Manage the personalization and distribution of high-quality content and creation of custom microsites
✅ Orchestrate impactful 1:1 and 1:few events to foster deeper relationships with key decision-makers
✅ Analyze campaign performance and report on the ROI of ABM programs
ASSUMPTION: This role involves managing multiple projects simultaneously and meeting deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in B2B marketing, preferably with a strong focus on ABM
Required Skills:
- Proven track record of developing, executing, and tracking successful ABM campaigns
- Strong understanding of buyer personas, journey mapping, and account-based orchestration
- Excellent communication and collaboration skills
- Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies
- Data-driven approach with a knack for translating data insights into actionable marketing strategies
Preferred Skills:
- Proficiency in French or German
- Demandbase Certification
ASSUMPTION: Familiarity with SFDC, Marketo, Webflow, Mutiny, Postal.io, and Looker is a plus but not required.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on industry standards for a senior marketing role in Dublin)
Benefits:
- 100% employer-paid medical insurance
- Generous paid time-off policy, plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
- RSU stock grants
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team-building activities
- Monthly cell phone stipend
- Access to an innovative mental health support platform
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically data movement and integration
Company Size: 1,001-5,000 employees (global), with a growing presence in Dublin
Founded: 2012, with headquarters in Oakland, California
Company Description:
- Fivetran is the global leader in data movement, helping customers use their data to power everything from AI applications and ML models to predictive analytics and operational workloads.
- The Fivetran platform reliably and securely centralizes data from hundreds of SaaS applications and databases into any cloud destination.
- Thousands of global brands, including Autodesk, Condé Nast, JetBlue, and Morgan Stanley, trust Fivetran to move their most valuable data assets.
Company Specialties:
- Data Integration
- ETL (Extract, Transform, Load)
- ELT (Extract, Load, Transform)
- Data Movement
- Data Pipelines
- Database Replication
Company Website: https://www.fivetran.com/
ASSUMPTION: Fivetran's focus on data movement and integration makes this role an excellent fit for candidates with experience in B2B marketing, particularly in the tech industry.
📊 Role Analysis
Career Level: Senior-level marketing role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of ABM, EMEA
Work Arrangement: Hybrid, with 2 days in the office per week
Growth Opportunities:
- Potential to lead and mentor junior ABM team members
- Opportunities to collaborate with cross-functional teams and influence company strategy
- Possibility to expand the role's scope based on performance and company growth
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Fivetran's growth in the EMEA region.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology
Office Location(s): 50 Richmond Street South, Dublin, D02 FK02, IE
Geographic Context:
- Dublin is a vibrant, multicultural city with a thriving tech industry
- The office is located in the heart of Dublin's Silicon Docks, close to public transportation and amenities
- Dublin offers a high quality of life, with a rich cultural scene, excellent education options, and a strong job market
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The hybrid work model offers a blend of remote flexibility and in-person collaboration, allowing employees to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the ABM team
- Final interview with the Head of ABM, EMEA
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign development and execution expertise
- Collaboration and communication skills
- Data-driven approach and analytical skills
- Cultural fit and alignment with Fivetran's core values
Application Tips:
- Tailor your resume and cover letter to highlight your ABM experience and relevant skills
- Demonstrate your understanding of the EMEA market and Fivetran's business
- Prepare examples of successful ABM campaigns you've led or contributed to
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Account Based Marketing, ABM, B2B Marketing, Campaign Development, Sales Collaboration, Content Management, Event Orchestration, Marketing Analytics, Data-Driven Strategy, Buyer Personas, Journey Mapping, ABM Platforms, Project Management, Communication Skills, Collaboration Skills, EMEA Market Experience, Data Insights, Fivetran
ASSUMPTION: Fivetran's ATS system may prioritize candidates who include these keywords in their resume and cover letter.
🛠️ Tools & Technologies
- DemandBase
- Rollworks
- Webflow
- Marketo
- Mutiny
- Postal.io
- SFDC
- Looker
ASSUMPTION: Familiarity with these tools is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Get Stuck In: Fivetran employees are passionate about their work and go above and beyond to deliver results
- Do the Right Thing: Fivetran values integrity, honesty, and fairness in all aspects of business
- One Team, One Dream: Fivetran fosters a collaborative, inclusive work environment where everyone's ideas are valued
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on using data to inform decision-making
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a data-driven approach to marketing and a strong analytical skill set?
ASSUMPTION: Candidates who align with Fivetran's core values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting deadlines in a fast-paced environment
- Working across different EMEA markets with varying cultural norms and business practices
- Balancing remote work and in-person collaboration in a hybrid work arrangement
- Adapting to a dynamic, growing organization with evolving priorities and responsibilities
ASSUMPTION: These challenges can be overcome with strong time management skills, cultural sensitivity, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is unique in its focus on driving pipeline acceleration and account expansion specifically for the EMEA region
- Unlike traditional marketing roles, this position requires a strong understanding of buyer personas, journey mapping, and account-based orchestration
- Career progression in this role may lead to leadership opportunities within Fivetran's ABM team or broader marketing organization
ASSUMPTION: This role offers a unique blend of strategic, tactical, and leadership responsibilities, making it an attractive opportunity for experienced B2B marketers looking to make a significant impact.
📝 Sample Projects
- Developing and executing a targeted ABM campaign to engage key decision-makers in the UK financial services industry
- Collaborating with the regional marketing team to orchestrate a series of 1:1 events with high-potential enterprise accounts in Germany
- Analyzing campaign performance data to optimize ABM strategies and improve ROI for Fivetran's EMEA target accounts
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Senior Account Based Marketing Manager role at Fivetran.
❓ Key Questions to Ask During Interview
- Can you describe the current ABM strategy for the EMEA region and how this role fits into that plan?
- How does the ABM team collaborate with other marketing teams, such as digital and demand generation, to create cohesive campaigns?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Fivetran support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and employee well-being, particularly in a hybrid work arrangement?
ASSUMPTION: These questions will help you better understand the role's responsibilities, the team's dynamics, and Fivetran's company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your ABM experience and relevant skills
- Prepare examples of successful ABM campaigns you've led or contributed to
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final round, be prepared to present your ABM strategy for Fivetran's EMEA target accounts
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
