📌 Core Information
🔹 Job Title: Senior Account Based Marketing Manager
🔹 Company: Zscaler
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Designing and executing 1:1 and 1:few ABM campaigns to drive pipeline generation and account progression
- Collaborating with sales teams and cross-functional stakeholders to align marketing efforts with account-focused plans and sales goals
- Developing custom multi-channel campaigns involving digital content, gifting, experiences, and activations
- Leveraging data platforms to segment audiences, optimize campaigns, and measure performance
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Design and execute 1:1 and 1:few ABM campaigns to drive pipeline generation and account progression
✅ Collaborate with sales teams and cross-functional stakeholders to align marketing efforts with account-focused plans and sales goals
✅ Develop custom multi-channel campaigns involving digital content, gifting, experiences, and activations
✅ Leverage data platforms to segment audiences, optimize campaigns, and measure performance
✅ Act as the connection point across sales, marketing, and regional teams, ensuring alignment and progress toward shared outcomes
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven success in designing and executing ABM campaigns tailored to enterprise accounts
Required Skills:
- Experience with multi-channel marketing strategies, including digital advertising, SDR sequencing, events, and gifting activation
- Familiarity with using marketing-specific analytics platforms such as Salesforce, 6sense, and Tableau to measure performance and refine tactics
- Knowledge of enterprise B2B tech sales cycles and buyer journey stages
- Strong project management skills with a track record of success in fast-paced environments
Preferred Skills:
- Creative problem-solving skills with a focus on innovative, account-specific campaign strategies
- Strong team collaboration and leadership skills with experience bringing sales and marketing into alignment
- 5+ years of experience in B2B technology marketing, with direct experience in Account-Based Marketing
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $147,000 - $210,000 USD per year (based on experience and location)
Benefits:
- Various health plans
- Time off plans for vacation and sick time
- Parental leave options
- Retirement options
- Education reimbursement
- In-office perks, and more!
Working Hours: Full-time, with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Account Based Marketing Manager role. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Zscaler operates in the Computer and Network Security industry, focusing on Zero Trust, SASE, and cloud security solutions.
Company Size: Zscaler has 5,001-10,000 employees, providing a large and diverse work environment.
Founded: Zscaler was founded in 2008 and is headquartered in San Jose, California.
Company Description:
- Zscaler empowers enterprises to modernize security, streamline operations, and help transform business through its innovative approach to cybersecurity.
- The Zero Trust Exchange platform, strengthened by AI, safeguards thousands of customers against cyber threats and data breaches by securely connecting users, devices, and applications from any location.
- With over 500 billion transactions processed daily, Zscaler operates the largest in-line cloud security platform, preventing more than 9 billion security incidents and policy violations each day.
Company Specialties:
- Zero Trust
- SASE
- Cloud Security
- CASB
- Secure Web Gateways
- Secure Remote Access
- Cloud Sandbox
- Cloud Firewall
- CSPM
- Workload Segmentation
- and SSE
Company Website: https://www.zscaler.com
ASSUMPTION: Zscaler's focus on innovation and customer success creates a dynamic work environment that values creativity and problem-solving.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking and leadership skills.
Reporting Structure: The Senior Account Based Marketing Manager reports to the Director, Marketing Campaigns and works closely with sales teams and cross-functional stakeholders.
Work Arrangement: This role is remote-friendly, with flexible working hours.
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing department
- Opportunities to lead high-impact projects and campaigns, driving business growth and customer success
- Chance to work with and learn from industry experts in a dynamic, fast-paced environment
ASSUMPTION: Zscaler's focus on innovation and customer success creates opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote-friendly, with corporate offices in San Jose, California, and other global locations
Office Location(s): 110 Rose Orchard Way, San Jose, California 95134, US; Corporate Office: Bangalore, #101 Shreshtha Bhoomi, No.87, 1st Floor, K.R. Road, Bangalore, 560 004, IN; Corporate Office: Atlanta, 375 Northridge Road, Suite 520, Atlanta, Georgia 30350, US; Southern Europe, Middle-East & Africa Office, 33, rue de Berri, Paris, 75008, FR; Central & Eastern Europe Office, Schatzbogen 52, Munich, Bavaria 81829, DE; Escazu, CR
Geographic Context:
- Zscaler's global presence allows for remote work and collaboration with teams across different time zones
- The company's headquarters in San Jose, California, is in the heart of Silicon Valley, providing access to a vibrant tech industry and diverse cultural experiences
- Zscaler's global offices offer opportunities for international travel and collaboration with teams in various regions
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: Zscaler's global presence and remote-friendly work environment provide opportunities for diverse perspectives and collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and potential stakeholders
- Final interview with the director or vice president of marketing
Key Assessment Areas:
- Strategic thinking and campaign development skills
- Collaboration and communication skills
- Data analysis and reporting skills
- Understanding of enterprise B2B tech sales cycles and buyer journey stages
Application Tips:
- Tailor your resume and cover letter to highlight your ABM experience and relevant skills
- Provide specific examples of successful ABM campaigns you've executed in the past
- Demonstrate your understanding of Zscaler's products and services, and how your skills align with the company's mission and values
ATS Keywords: Account-Based Marketing, ABM, Multi-Channel Marketing, Project Management, Sales Alignment, Data Analytics, Digital Advertising, SDR Sequencing, Event Management, Gifting Activation, B2B Technology Marketing
ASSUMPTION: Zscaler's hiring process is designed to assess your strategic thinking, collaboration skills, and understanding of the company's products and services.
🛠️ Tools & Technologies
- Salesforce
- 6sense
- Tableau
- Other marketing-specific analytics platforms
ASSUMPTION: Familiarity with these tools is required for this role, as they are essential for campaign development, execution, and measurement.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you have experience working in a dynamic, fast-paced environment, and how have you adapted to change in the past?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
- How do you approach data analysis and reporting, and how have you used data insights to inform your marketing strategies in the past?
ASSUMPTION: Zscaler's dynamic and collaborative work environment requires strong communication skills, adaptability, and a data-driven approach to marketing.
⚠️ Potential Challenges
- Managing multiple ABM campaigns simultaneously, requiring strong project management skills and attention to detail
- Collaborating with remote teams and stakeholders across different time zones, requiring strong communication and time management skills
- Keeping up with the latest marketing trends and technologies, requiring continuous learning and professional development
- Balancing the need for strategic, long-term planning with the need for immediate, tactical execution, requiring strong prioritization and time management skills
ASSUMPTION: These challenges are inherent to the role and require strong skills, adaptability, and a strategic mindset to overcome.
📈 Similar Roles Comparison
- Compared to other ABM roles, this position places a greater emphasis on strategic thinking and campaign development skills
- Zscaler's focus on innovation and customer success creates opportunities for professional growth and development
- This role may require more frequent travel and international collaboration than similar roles at other companies
ASSUMPTION: While this role shares similarities with other ABM roles, its focus on strategic thinking, innovation, and customer success sets it apart.
📝 Sample Projects
- Developing a custom ABM campaign for a high-priority enterprise account, including digital content, gifting, experiences, and activations
- Analyzing campaign performance data to optimize tactics and improve results over time
- Collaborating with sales teams to align marketing efforts with account-focused plans and sales goals, driving business growth and customer success
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Senior Account Based Marketing Manager role at Zscaler.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role collaborate with other marketing teams and stakeholders?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Zscaler support the professional growth and development of its marketing team members?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its long-term success, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your ABM experience and relevant skills
- Prepare examples of successful ABM campaigns you've executed in the past
- Demonstrate your understanding of Zscaler's products and services, and how your skills align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
