Senior Account Director

📌 Core Information

🔹 Job Title: Senior Account Director

🔹 Company: West Cary Group LLC

🔹 Location: Richmond, Virginia, United States

🔹 Job Type: Full-time, Hybrid (1 day per week in-office)

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site (Richmond, VA)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and oversight of key client relationships
• Driving integrated marketing initiatives and managing project budgets
• Leading a team of account professionals to deliver innovative solutions
• Ensuring client marketing objectives are met while driving account profitability

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of both digital and traditional marketing channels.

📋 Key Responsibilities

✅ Oversee strategic campaign planning for client portfolios, including development of tactical and creative project elements

✅ Establish and manage program budgets and timelines to ensure overall profitability and achievement of financial targets

✅ Develop new opportunities to grow each client’s business through proactive relationship management, word-of-mouth referrals, and going above and beyond surface expectations

✅ Ensure client and internal team needs are met for in-flight projects and in support of new initiatives to drive profitability and growth

✅ Collaborate consistently and productively with creative and digital teams to deliver high-quality, on-time marketing and communications solutions

✅ Collaborate with other senior account management staff to drive new initiatives within the account management department

✅ Lead, mentor, and inspire a team of account managers to support team member growth and success

✅ Contribute meaningfully to strategic point of view on marketing trends and innovations along with ideas for applying these initiatives within client portfolios

✅ Other duties as assigned

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects and teams effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, advertising, public relations, or a related field

Experience: 7-10 years of working in an advertising agency or corporate marketing experience, with a minimum of 5 years in a management role

Required Skills:

• Proven grasp of marketing and advertising fundamentals
• Experience with digital and traditional marketing channels
• Relationship management, project management, or process management experience
• Excellent written and oral communication skills, including presentation/pitch skills
• Proactive, solutions-oriented attitude
• Flexibility and ability to handle tight deadlines and client changes on short notice
• Ability to work independently and as a high-performing team member
• Constantly curious, always learning, and motivated to deliver the best creative product
• Commitment to bringing consistent thought leadership in support of each client’s marketing and communication needs

Preferred Skills:

• Experience with performance marketing and driving outcomes for clients
• Knowledge of the public sector, including small government agencies, educational institutions, and nonprofits

ASSUMPTION: Candidates with experience in the public sector and a strong understanding of performance marketing may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $104,800 - $125,800 per year (based on industry standards for experience level and location)

Benefits:

• Paid vacation, sick leave, and holidays
• Medical, vision, dental, and long-term disability insurance
• Short-term disability insurance
• Employer-paid life insurance
• Flexible spending accounts (Health/Dependent Care)
• 401(k) matching
• Cool people to work with!

Working Hours: Full-time, 40 hours per week, with one required in-office day per week

ASSUMPTION: Salary range is estimated based on industry standards for a Senior Account Director role in the Richmond, VA area.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2007

Company Description:

• West Cary Group is a full-service, minority-owned advertising, technology, and communications agency founded in 2007
• Operates as a delivery engine capable of executing on insights throughout the customer journey
• Specializes in merging award-winning creative with rigorous data analysis to create marketing campaigns with truly measurable outcomes

Company Specialties:

• Digital advertising and media buying
• Digital services (social media, interactive, web video)
• Web design and development
• Mobile app design and development
• Corporate communications
• Direct response marketing
• Brand marketing and advertising
• Marketing engineering and strategy

Company Website: http://www.westcarygroup.com

ASSUMPTION: West Cary Group's diverse range of services and expertise allows it to offer comprehensive marketing solutions to its clients.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Account Managers, Senior Account Managers, Account Directors report to this position

Work Arrangement: Hybrid (1 day per week in-office)

Growth Opportunities:

• Potential to grow within the account management department or explore other areas of the agency
• Opportunity to mentor and develop team members
• Chance to contribute to new business opportunities and drive agency growth

ASSUMPTION: This role offers opportunities for professional growth and development within the agency.

🌍 Location & Work Environment

Office Type: Hybrid (1 day per week in-office)

Office Location(s): 5 West Cary Street, Richmond, VA 23220, USA

Geographic Context:

• Richmond, VA is the capital of the state and offers a mix of urban and suburban living
• The city is known for its rich history, cultural attractions, and outdoor activities
• Richmond has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, 40 hours per week, with one required in-office day per week

ASSUMPTION: Richmond, VA offers a blend of urban and suburban living, with a variety of cultural attractions and outdoor activities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with the agency's leadership team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Understanding of marketing fundamentals and trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of successful client relationships and marketing campaigns you've managed
• Research West Cary Group and be prepared to discuss how your skills and experience align with the agency's mission and values

ATS Keywords: Strategic Planning, Project Management, Budget Management, Client Relationship Management, Team Leadership, Digital Marketing, Traditional Marketing, Communication Skills, Presentation Skills, Proactive Attitude, Flexibility, Independent Work, Curiosity, Thought Leadership

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant experience and skills, and be prepared to discuss their qualifications in detail during the interview process.

🛠️ Tools & Technologies

• Project management software (e.g., Asana, Trello, Jira)
• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
• Design and presentation software (e.g., Adobe Creative Suite, Microsoft Office, Google Slides)

ASSUMPTION: Familiarity with project management software, marketing automation platforms, and analytics tools is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Diversity, Equity, and Inclusion
• Collaboration and Teamwork
• Continuous Learning and Growth
• Client Focus and Results-Driven

Work Style:

• Proactive and solutions-oriented
• Adaptable and flexible
• Strong communication and presentation skills
• Ability to work independently and as part of a team

Self-Assessment Questions:

• How do you embody West Cary Group's commitment to diversity, equity, and inclusion in your personal and professional life?
• Describe a time when you had to adapt to a significant change in a client's needs or project scope. How did you handle it, and what was the outcome?
• How do you stay up-to-date with the latest marketing trends and innovations, and how have you applied this knowledge in previous roles?

ASSUMPTION: Applicants should be prepared to discuss their alignment with West Cary Group's values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple client relationships and projects simultaneously
• Balancing the needs of clients with the agency's resources and capabilities
• Adapting to changes in client needs, project scope, or agency priorities
• Managing a team of account professionals with varying levels of experience and expertise

ASSUMPTION: Applicants should be prepared to discuss how they have overcome similar challenges in previous roles and how they would approach these challenges in this position.

📈 Similar Roles Comparison

• This role is similar to an Account Director or Group Account Director position in an advertising agency, but with a stronger focus on strategic planning and team leadership
• In the public sector, this role may be comparable to a Strategic Communications Manager or Marketing Manager position, but with a broader range of responsibilities and a focus on driving client account profitability
• Career progression from this role could include moving into a Vice President or Executive-level position within the agency or exploring other areas of the business, such as new business development or agency operations

ASSUMPTION: Applicants should research similar roles in the industry to better understand the requirements and expectations of this position.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a small government agency to increase public engagement and awareness of its services
• Managing a team of account professionals to deliver a large-scale, integrated marketing campaign for an educational institution, including digital advertising, social media, email marketing, and event planning
• Leading a client's rebranding effort, including market research, competitive analysis, and the development and implementation of a new visual identity and messaging framework

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have contributed to their success.

❓ Key Questions to Ask During Interview

• How does West Cary Group support the professional development and growth of its employees?
• Can you describe the team structure and dynamics within the account management department?
• How does West Cary Group approach diversity, equity, and inclusion in its internal operations and client work?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does West Cary Group foster a collaborative and inclusive work environment, particularly in a hybrid setting?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills, using the ATS keywords provided
• Prepare examples of successful client relationships and marketing campaigns you've managed
• Research West Cary Group and be prepared to discuss how your skills and experience align with the agency's mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.