📌 Core Information
- Job Title: (Senior) Account Director
- Company: The Hoffman Agency
- Location: Singapore (Hybrid)
- Job Type: On-site
- Category: Public Relations and Communications Services
- Date Posted: 2025-07-07
- Experience Level: 10+ years
🚀 Job Overview
Key aspects of this role include:
- Driving new business development and onboarding new clients
- Leading RFPs to win new business and incorporating fresh thinking
- Assisting in driving the agency's revenue growth and thought leadership
- Managing multiple client accounts with efficiency and accuracy
- Maintaining a network of editor and industry influencer contacts
- Bringing cultural intelligence to client service and creating an inclusive workplace
*ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong business acumen to succeed.*
📋 Key Responsibilities
- New Business Development: Proactively hunt and onboard new business, identify opportunities to upsell with clients and prospects
- Client Management: Lead RFPs, manage multiple client accounts, and maintain client relationships across the region
- Financial Management: Manage account budgets, new project costing, and ensure profitability
- Networking: Maintain and grow a network of editor and industry influencer contacts
- Client Service: Maintain a proactive attitude, responsibility, and perspective that continually advances the quality of client service
- Cultural Intelligence: Navigate cross-market nuances, build inclusive campaigns, and create a valued and heard workplace
*ASSUMPTION: This role involves a mix of strategic planning, client management, and financial oversight, requiring strong organizational skills and adaptability.*
🎯 Required Qualifications
- Education: Preferred but not essential: Bachelor’s degree in Business, PR/Advertising, Communications, Journalism, or Linguistics
- Experience: Minimum of 8-12 years of experience in client servicing and account management in communications or tech, with a combination of tech in-house and agency experience
- Required Skills:
- Excellent people management skills, including managing direct and indirect reports and stakeholders
- Strong financial acumen to manage budgets, scope projects, and ensure profitability
- Superior business communication skills in English, with additional language capabilities a plus
- Experience in 360-degree communications a plus
- A collaborative, entrepreneurial spirit and a passion for tech and innovation
*ASSUMPTION: This role requires a seasoned professional with a proven track record in client servicing and account management, as well as strong financial and communication skills.*
💰 Compensation & Benefits
- Salary Range: Based on industry standards for a senior account director role in Singapore, the estimated salary range is SGD 150,000 - 200,000 per annum. *ASSUMPTION: This estimate is based on market research and may vary depending on the candidate's experience and negotiation skills.*
- Benefits: Competitive benefits package, including health insurance, retirement plans, and performance-based bonuses
- Working Hours: Full-time, 40 hours per week, with flexible work arrangements available
*ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and negotiation skills. Benefits are subject to the company's standard benefits package.*
📌 Applicant Insights
🔍 Company Context
- Industry: The Hoffman Agency operates in the Public Relations and Communications Services industry, focusing on integrated communications for tech clients and brands with an interesting tech proposition.
- Company Size: The Hoffman Agency has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
- Founded: The company was founded in 1987 and has since expanded its operations across Asia, Europe, and the United States.
- Company Description: The Hoffman Agency defines communications broadly to include digital, content marketing, thought leadership, and traditional PR. They specialize in differentiating brands and delivering air cover for sales, with a heritage in the tech sector.
- Company Specialties: Strategic public relations counsel, flawless program execution, and integrated communications
📊 Role Analysis
- Career Level: This role is at the senior management level, requiring a seasoned professional with a proven track record in client servicing and account management.
- Reporting Structure: The Account Director will report directly to the General Manager and work closely with the team to drive business growth and maintain client relationships.
- Work Arrangement: This role is based in Singapore with a hybrid work arrangement, allowing for flexibility and remote work options.
- Growth Opportunities: Opportunities for growth include expanding the client portfolio, taking on more responsibilities, and potentially moving into a leadership role within the agency.
*ASSUMPTION: This role offers growth opportunities through expanding the client portfolio, taking on more responsibilities, and potentially moving into a leadership role within the agency.*
🌍 Location & Work Environment
- Office Type: The Hoffman Agency's Singapore office is located in the central business district, providing a modern and collaborative work environment.
- Office Location(s): 331 North Bridge Road, #05-04/05 Odeon Towers, Singapore 188720
- Geographic Context: Singapore is a global hub for tech and innovation, providing ample opportunities for networking and business growth.
- Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with flexible hours and remote work options available.
*ASSUMPTION: The work environment is modern and collaborative, with flexible hours and remote work options available to support work-life balance.*
💼 Interview & Application Insights
- Typical Process: 1. Online application submission, 2. Phone or video screening, 3. In-person or virtual interview with the hiring manager, 4. Final interview with senior leadership, 5. Offer and onboarding
- Key Assessment Areas: Business acumen, communication skills, problem-solving, cultural fit, and client management experience
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your new business development strategies and client management successes
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
*ASSUMPTION: The interview process is designed to assess the candidate's business acumen, communication skills, problem-solving, cultural fit, and client management experience.*
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
*ASSUMPTION: The required tools and technologies for this role are standard in the communications industry and may vary depending on the specific projects and clients.*
👔 Cultural Fit Considerations
- Company Values: The Hoffman Agency values creativity, collaboration, and a passion for storytelling. They embrace talent diversity and foster a multicultural work environment.
- Work Style: The work style is fast-paced, multicultural, and collaborative, with a focus on driving business growth and maintaining client relationships.
- Self-Assessment Questions:
- How do you navigate cross-market nuances and build inclusive campaigns?
- How do you maintain a proactive attitude and advance the quality of client service?
- How do you balance strategic thinking with strong business acumen and financial management?
*ASSUMPTION: Cultural fit is essential for success in this role, as it requires a strong understanding of the company's values, work style, and client base.*
⚠️ Potential Challenges
- Managing multiple client accounts and competing priorities
- Balancing new business development with existing client management responsibilities
- Navigating cross-market nuances and building inclusive campaigns
- Maintaining a proactive attitude and advancing the quality of client service
*ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to client management.*
📈 Similar Roles Comparison
- Account Director vs. Senior Account Director: The main difference between these roles is the level of experience and responsibility. A Senior Account Director typically has more experience, manages a larger client portfolio, and has more influence on the agency's strategic direction.
- Account Director vs. Account Executive: An Account Executive has less experience and is responsible for day-to-day client management, while an Account Director focuses on strategic planning, new business development, and client relationship management.
- Career Path: The career path for an Account Director typically involves moving into a leadership role, such as a Group Account Director or Managing Director, with the opportunity to specialize in a specific industry or client vertical.
*ASSUMPTION: This role offers growth opportunities through expanding the client portfolio, taking on more responsibilities, and potentially moving into a leadership role within the agency.*
📝 Sample Projects
- Developing and executing a strategic communications plan for a tech client launching a new product in the Asia-Pacific region
- Managing a team to deliver a multi-country campaign for a global brand, incorporating local market insights and cultural nuances
- Conducting a competitive analysis and market research to inform a client's brand positioning and messaging strategy
*ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative nature of the role, requiring a strong understanding of the client's business, industry, and market landscape.*
❓ Key Questions to Ask During Interview
- How does the agency support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the agency measure success for this role, and what are the key performance indicators (KPIs)?
- What are the biggest challenges facing the agency and this role in the next 12-24 months?
- How does the agency foster a culture of diversity, inclusion, and belonging?
*ASSUMPTION: These key questions help assess the company's culture, growth opportunities, and the specific challenges and priorities for this role.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://hoffmanagency.bamboohr.com/careers/164)
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your new business development strategies and client management successes
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
