📌 Core Information
🔹 Job Title: Senior Account Director
🔹 Company: Dynata
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Market Research
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth through sales of Dynata's market research solutions
- Strategic account management and client relationship building
- Collaborating with cross-functional teams to deliver innovative solutions
- Developing and executing sales strategies to expand Dynata's market presence
ASSUMPTION: This role requires a strategic thinker with a strong background in market research, exceptional sales skills, and the ability to cultivate and maintain high-level client relationships.
📋 Key Responsibilities
✅ Serve as the primary point of contact for key clients, fostering strong and enduring partnerships
✅ Develop and execute account strategies to align with client goals and business objectives
✅ Anticipate client needs and proactively offer tailored solutions that leverage Dynata’s product offerings
✅ Drive growth and profitability across a portfolio of accounts by identifying and pursuing upselling and cross-selling opportunities
✅ Collaborate with internal teams to create proposals, negotiate contracts, and close high-value deals
✅ Achieve or exceed quarterly and annual revenue targets
✅ Lead cross-functional teams to deliver best-in-class data and insight solutions
✅ Mentor junior account managers and support their professional development
✅ Act as a thought leader within the organization, contributing to strategic initiatives and knowledge sharing
✅ Ensure the highest level of client satisfaction by overseeing project delivery, addressing escalations, and continuously improving processes
✅ Partner with clients to understand their challenges and business goals, translating these into actionable research initiatives
✅ Leverage Dynata’s advanced tools and platforms to provide insights-driven recommendations
ASSUMPTION: The role requires a mix of existing and new business, with a focus on strategic account management and revenue growth.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline)
Experience: 10+ years of experience in sales or account management, preferably within the market research or data solutions industry
Required Skills:
- Exceptional client relationship management skills, with a consultative and solutions-oriented approach
- Expertise in B2B and B2C insights, data analytics, or technology-enabled solutions
- High level of commercial awareness - identifying opportunities and being prescriptive with solutions
- Proven ability to deliver consistent results against financial targets
- Strong communication, presentation, and time management skills
- Proficient in CRM tools, with a preference for MS Dynamics
Preferred Skills:
- Evidence of comprehending and communicating complex solutions
- Understanding of market research, consumer privacy issues, and emerging trends
- High intellect individual who combines proven sales ability with analytical excellence, superior communication skills, and an ability to build strong client relationships
- Highly organized but flexible with the ability to work in a fast-paced environment
ASSUMPTION: Candidates should have a strong background in market research and sales, with a proven track record of driving revenue growth and maintaining high-level client relationships.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Senior Account Director role in London)
Benefits:
- Activity Pass
- Apple Products
- Bespoke Benefits website with discounts in over 1000 High Street brands
- Cycle scheme
- Dental Scheme
- Health Cash Plan
- EAP and Health related assistance
- Family friendly policies
- Generous Holiday Entitlement – 25 days increasing by 1 day every 2 years up to a max of 30
- GIVE – Our community involvement initiative, where we Get Involved, Volunteer and Engage.
- Health Screening
- Income Protection Plan
- Learning Management System available through the HR system providing free access to thousands of online training modules and personal development programs
- Life Assurance
- Medical, Health and more benefits
Working Hours: Full-time, with a hybrid work arrangement (attend the office twice a week, with Wednesdays being compulsory)
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Account Director role in London, with benefits packages varying by company but generally including health, dental, and vision insurance, retirement plans, and other perks.
📌 Applicant Insights
🔍 Company Context
Industry: Market Research
Company Size: 5,001-10,000 employees
Founded: 1975 (as part of Kantar, now operating as Dynata since 2019)
Company Description:
- Dynata is the world’s largest first-party data company for insights, activation, and measurement
- Serves over 6,000 market research, media, and advertising agencies, publishers, consulting, and investment firms, and corporate customers globally
- Offers a wide range of data and insights platforms, including data collection, data analytics, and data-driven marketing solutions
Company Specialties:
- Data and Insights Platform
- Survey Authoring
- Audience Selection
- Data Analytics & Reporting
- Sharing & Publishing
- Connected Data
- Cross-platform Marketing ROI
- Brand Health Tracking
- Voice Services
- High-quality B2C and B2B Data
- Online Qualitative Research
- Digital Ethnography
- Survey Programming
- Creative Testing
- Online Surveys
- DIY Surveys
- Online Research Panel
Company Website: http://www.dynata.com
ASSUMPTION: Dynata is a global leader in market research, offering a wide range of data and insights platforms to help clients make informed decisions about the products, services, and campaigns they bring to market.
📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Account Director will report directly to the Head of Sales or a similar role within the organization
Work Arrangement: Hybrid (attend the office twice a week, with Wednesdays being compulsory)
Growth Opportunities:
- Progression to a Director or Vice President role within the sales organization
- Expansion into other areas of the business, such as account management, client services, or data analytics
- International assignments or relocation opportunities, given Dynata's global presence
ASSUMPTION: This role offers significant growth opportunities within the sales organization and across the broader business, given Dynata's global presence and diverse range of services.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London
Office Location(s): 4 Research Dr, Shelton, Connecticut, US (Global Headquarters); London, United Kingdom (EMEA Headquarters)
Geographic Context:
- London is a major global hub for market research, advertising, and media agencies
- The office is located in a vibrant, multicultural neighborhood with easy access to public transportation
- Dynata's global presence offers opportunities for international travel and collaboration
Work Schedule: Full-time, with a hybrid work arrangement (attend the office twice a week, with Wednesdays being compulsory)
ASSUMPTION: The London office provides a dynamic and collaborative work environment, with opportunities for international travel and collaboration due to Dynata's global presence.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the hiring manager or a member of the sales team
- Second-round interview with senior leadership or other relevant stakeholders
- Final-round interview with the Head of Sales or a similar role within the organization
- Background check and offer extension
Key Assessment Areas:
- Sales skills and experience
- Market research knowledge and understanding
- Client relationship management skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your sales experience, market research knowledge, and client relationship management skills
- Prepare examples of your past sales achievements, client success stories, and strategic problem-solving initiatives
- Research Dynata's products, services, and competitive landscape to demonstrate your industry knowledge and enthusiasm for the role
ATS Keywords: Market Research, Sales, Account Management, Client Relationships, Strategic Thinking, Data Analytics, B2B, B2C, CRM, MS Dynamics
ASSUMPTION: The interview process will focus on assessing the candidate's sales skills, market research knowledge, and client relationship management abilities, with a strong emphasis on strategic thinking and problem-solving.
🛠️ Tools & Technologies
- MS Dynamics (CRM)
- Salesforce (optional, depending on the specific team or region)
- Dynata's proprietary data and insights platforms
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: The Senior Account Director will be proficient in CRM tools, with a preference for MS Dynamics, and will leverage Dynata's proprietary data and insights platforms to provide tailored solutions to clients.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Innovative
- Collaborative
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on achieving targets
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with Dynata's company values, particularly in terms of being client-centric and innovative?
- How comfortable are you working in a dynamic, fast-paced environment with a focus on achieving targets?
- How do you approach collaborating with cross-functional teams to deliver best-in-class data and insight solutions?
ASSUMPTION: Dynata values a client-centric, innovative, and collaborative work environment, with a focus on delivering high-quality data and insights solutions to clients.
⚠️ Potential Challenges
- Managing a large portfolio of key accounts and balancing existing and new business priorities
- Keeping up with industry trends and emerging technologies in market research and data analytics
- Adapting to a fast-paced, dynamic work environment with a focus on achieving targets
- Building and maintaining strong client relationships in a competitive market research landscape
ASSUMPTION: The Senior Account Director role presents unique challenges, including managing a large portfolio of key accounts, staying current with industry trends, and adapting to a fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other Senior Account Director roles in market research, this position offers a unique blend of strategic account management, revenue growth initiatives, and client advocacy responsibilities
- Dynata's global presence and diverse range of services provide opportunities for international travel, collaboration, and career growth not typically found in smaller market research agencies
- This role requires a higher level of commercial awareness and strategic thinking than traditional account management positions, with a focus on driving revenue growth and expanding Dynata's market presence
ASSUMPTION: The Senior Account Director role at Dynata offers a unique blend of strategic account management, revenue growth initiatives, and client advocacy responsibilities, with opportunities for international travel, collaboration, and career growth not typically found in smaller market research agencies.
📝 Sample Projects
- Developing and executing a strategic account plan for a key client, resulting in a 20% increase in revenue and a significant expansion of the client's market research activities
- Leveraging Dynata's advanced tools and platforms to provide insights-driven recommendations for a client's brand health tracking study, leading to a 15% increase in brand awareness and a 25% increase in brand consideration
- Collaborating with cross-functional teams to deliver a complex, multi-phase research project for a global advertising agency, resulting in a 30% increase in market share for the agency's client
ASSUMPTION: The Senior Account Director will be responsible for developing and executing strategic account plans, leveraging Dynata's advanced tools and platforms to provide insights-driven recommendations, and collaborating with cross-functional teams to deliver complex research projects.
❓ Key Questions to Ask During Interview
- How does Dynata support the professional development and growth of its Senior Account Directors?
- What are the key priorities for this role in the first 90 days, and how will the company support me in achieving these goals?
- How does Dynata foster a culture of innovation and collaboration, and how can I contribute to these efforts as a Senior Account Director?
- What are the most significant challenges facing the market research industry today, and how is Dynata positioned to address these challenges?
- How does Dynata measure the success of its Senior Account Directors, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: The interview process will provide an opportunity to understand Dynata's approach to professional development, growth, and success measurement for Senior Account Directors, as well as the company's position within the market research industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your sales experience, market research knowledge, and client relationship management skills
- Prepare examples of your past sales achievements, client success stories, and strategic problem-solving initiatives
- Research Dynata's products, services, and competitive landscape to demonstrate your industry knowledge and enthusiasm for the role
- Follow up with the hiring manager or a member of the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
