Senior Account Strategist

Criteo

Full-time

On-site

Boston, Massachusetts, United States

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Senior Account Strategist

🔹 Company: Criteo

🔹 Location: New York, Boston

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Advertising Services

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

Strategic management of agency partners for Criteo's performance marketing solutions
Consultative relationship-building and campaign optimization
Data analysis and trend identification to drive growth and retention
Cross-functional collaboration and client service excellence
Revenue forecasting and individual target achievement

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a proven track record in client management and performance marketing.

📋 Key Responsibilities

✅ Agency Partner Management: Own the strategy and daily management of a portfolio of agency partners, serving as their go-to expert on Criteo’s performance marketing solutions.

✅ Relationship Building: Build strong, consultative relationships across agency teams, aligning their strategic goals with Criteo’s offerings to drive growth and retention.

✅ Campaign Optimization: Lead strategic business reviews, campaign optimizations, and media planning sessions to ensure performance goals are met or exceeded.

✅ Data Analysis: Analyze campaign data to surface insights and opportunities, with KPIs focused on retargeting, acquisition, and retention.

✅ Upselling: Develop and implement scalable, email-based upsell strategies to drive incremental revenue across a large portfolio of clients.

✅ Cross-Functional Collaboration: Partner with cross-functional teams (e.g., analytics, technical solutions, marketing) to identify high-potential segments and personalize messaging.

✅ Revenue Forecasting: Forecast revenue accurately across your agency portfolio, identify new client opportunities, and hit individual revenue targets.

ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong organizational skills and the ability to balance long-term goals with immediate performance needs.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 5+ years of direct client management experience in a data-driven environment, with 2+ years in the advertising or marketing industry (or related). Experience with ecommerce is preferred.

Required Skills:

Proven success managing and expanding client relationships in a fast-paced, revenue-driven environment
Self-starter with a strong drive to provide best-in-class service and ensure optimal campaign performance
Strategic thinker who can balance long-term planning with the urgency of hitting near-term revenue goals
Excellent communication (written and verbal), presentation, and interpersonal skills

Preferred Skills:

Fluency in additional languages
Experience with CRM platforms

ASSUMPTION: While the job listing does not specify preferred qualifications, additional language skills and CRM experience could provide a competitive edge for applicants.

💰 Compensation & Benefits

Salary Range: $89,440 - $111,800 per year (USD)

Benefits:

Healthcare, dental, and vision insurance
401(k) plan with company match
Short-term and long-term disability coverage
Life insurance
Family forming and wellness benefits
Flexible work financial support
Learning opportunities
Annual leave plan, including volunteer time off and summer vacation days

Working Hours: Full-time, with flexible hours and remote work options available

ASSUMPTION: The salary range provided is based on the AI's analysis of the job listing and market data. Actual compensation may vary based on individual factors such as skills, experience, and performance.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Criteo operates in the competitive and dynamic advertising services industry, focusing on performance marketing and commerce media.

Company Size: Criteo is a mid-sized company with 1,001-5,000 employees, providing a collaborative and innovative work environment.

Founded: Criteo was founded in 2005 and has since grown into a global leader in commerce media.

Company Description:

Criteo is the global commerce media company that enables marketers and media owners to drive better commerce outcomes through its industry-leading Commerce Media Platform.
The platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase.
Criteo supports an open internet that encourages discovery, innovation, and choice by powering trusted and impactful advertising.

Company Specialties:

Retargeting
Internet advertising
Recommendation
Personalization
Search
Behavioral targeting
Ecommerce
CPC
Global leader
Programmatic

Company Website: criteo.com

ASSUMPTION: Criteo's focus on performance marketing and commerce media makes it an attractive option for professionals seeking to grow their careers in these areas.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a proven track record in client management and performance marketing.

Reporting Structure: The Senior Account Strategist will report directly to the Head of Agency Partnerships and will manage a portfolio of agency partners.

Work Arrangement: This role is remote-friendly, with flexible hours and the option to work from home or in one of Criteo's global offices.

Growth Opportunities:

Progression to a leadership role, such as Head of Agency Partnerships or a similar position
Expansion into other areas of Criteo's business, such as product management or business development
International assignments, as Criteo has offices in multiple countries

ASSUMPTION: Given Criteo's global presence and focus on growth, there are ample opportunities for career advancement and international exposure.

🌍 Location & Work Environment

Office Type: Criteo's offices are modern and collaborative, with a focus on employee well-being and productivity.

Office Location(s): New York, Boston (with remote work options available)

Geographic Context:

New York: A major global hub for advertising and media, offering ample networking opportunities and a vibrant cultural scene
Boston: A tech and innovation hub with a strong focus on education and healthcare, providing a diverse and skilled talent pool

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: While the role is remote-friendly, applicants should be prepared to travel occasionally for client meetings and industry events.

💼 Interview & Application Insights

Typical Process:

Phone or video screen with a member of the HR team
Behavioral and technical interviews with the hiring manager and other team members
Final interview with the Head of Agency Partnerships

Key Assessment Areas:

Client management and relationship-building skills
Data analysis and campaign optimization expertise
Strategic thinking and problem-solving abilities
Communication and presentation skills

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Prepare examples of your campaign optimization and data analysis work to discuss during the interview
Research Criteo's clients and industry trends to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Agency partner management, performance marketing, campaign optimization, data analysis, strategic planning, client service, revenue forecasting, upselling, cross-functional collaboration

ASSUMPTION: Criteo uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

CRM platforms (e.g., Salesforce, HubSpot)
Data analysis tools (e.g., Excel, Google Analytics)
Project management software (e.g., Asana, Trello)
Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with CRM platforms and data analysis tools is essential for this role, while experience with project management and communication software is a plus.

👔 Cultural Fit Considerations

Company Values:

Customer-centric
Innovative
Collaborative
Accountable
Inclusive

Work Style:

Fast-paced and dynamic
Data-driven and analytical
Collaborative and team-oriented
Adaptable and resilient

Self-Assessment Questions:

Do you thrive in a fast-paced, dynamic environment?
Are you comfortable working with data and using it to drive decision-making?
Do you enjoy collaborating with others and contributing to a team's success?
Are you adaptable and able to handle change and uncertainty?

ASSUMPTION: Criteo values employees who are customer-focused, innovative, collaborative, accountable, and inclusive, and who can thrive in a fast-paced, dynamic environment.

⚠️ Potential Challenges

Managing a large portfolio of agency partners and balancing multiple priorities
Keeping up with industry trends and evolving client needs
Working with diverse teams across different time zones and cultures
Meeting and exceeding individual revenue targets

ASSUMPTION: While this role presents numerous opportunities for growth and success, it also comes with its own set of challenges that require strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

Compared to other account management roles, this position places a stronger emphasis on data analysis and campaign optimization
In the advertising services industry, Criteo is known for its focus on performance marketing and commerce media, setting it apart from competitors
Career progression in this role could lead to leadership positions or expansion into other areas of Criteo's business

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other account management positions in the advertising services industry.

📝 Sample Projects

Developing and implementing a targeted email upsell campaign that drives incremental revenue for a portfolio of clients
Analyzing campaign data to identify trends and opportunities, and presenting findings to agency partners and internal stakeholders
Collaborating with cross-functional teams to personalize messaging and improve client segmentation

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Senior Account Strategist role, showcasing the importance of data analysis, communication, and collaboration skills.

❓ Key Questions to Ask During Interview

Can you describe the typical agency partner portfolio for this role and how it has evolved over time?
How does Criteo support the professional development and growth of its Senior Account Strategists?
What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
How does Criteo foster a culture of innovation and collaboration, and how can I contribute to it?
What are the most important qualities and skills for someone to succeed in this role, and how can I demonstrate them during the interview process?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help applicants better understand the role and demonstrate their interest and qualifications.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Prepare examples of your campaign optimization and data analysis work to discuss during the interview
Research Criteo's clients and industry trends to demonstrate your knowledge and enthusiasm for the role
Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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