Senior Account Strategist, LinkedIn Advertising (Remote Canada) - Future Opening

📌 Core Information

🔹 Job Title: Senior Account Strategist, LinkedIn Advertising (Remote Canada - Future Opening)

🔹 Company: Directive Consulting

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Leading a collection of social media accounts for mid-market and enterprise clients
• Serving as direct support to client contacts and communicating results
• Creating and optimizing high-performing LinkedIn advertising campaigns
• Building strategies for clients each quarter and driving cross-sells, upsells, and referrals
• Collaborating with internal teams and vendors to ensure work quality and improvements

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of LinkedIn advertising and B2B marketing.

📋 Key Responsibilities

✅ Oversee and lead a collection of social media accounts for mid-market and enterprise clients

✅ Serve as direct support to client contacts and communicate results

✅ Create and maintain budgets for paid media campaigns

✅ Build strategies for clients each quarter and drive cross-sells, upsells, and referrals

✅ Collaborate with internal teams and vendors to ensure work quality and improvements

✅ Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

ASSUMPTION: This role involves a mix of strategic planning, client management, and hands-on campaign execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of experience working at a performance/digital marketing agency, with a focus on B2B and LinkedIn Ads

Required Skills:

• Proven expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Strong understanding of different ad units within the LinkedIn platform
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data

Preferred Skills:

• Experience with audience segmentation by tier, job title, etc.
• Ability to drive results and measure via OCT
• Equal parts competitive and curious; true problem solver
• Ability to organize, prioritize, and manage multiple projects simultaneously

ASSUMPTION: Candidates should have a strong background in LinkedIn advertising and B2B marketing, with a proven track record of driving results for mid-market and enterprise clients.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (Estimated based on industry standards for a Senior Strategist role in Toronto)

Benefits:

• Medical, dental, vision plans, disability, and life insurance coverage
• Mental health support through Spring Health and Headspace
• Physical therapy support through Omada
• Unlimited PTO, paid company holidays, your birthday off, end-of-year recharge, and paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time

Working Hours: Full-time (40 hours per week), with the flexibility to work remotely from anywhere in Canada

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Strategist role in Toronto. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-sized company with a collaborative and dynamic work environment)

Founded: 2014 (Over a decade of experience in B2B marketing)

Company Description:

• Directive Consulting is a global performance marketing agency specializing in B2B companies
• Their proven Customer Generation methodology has generated over $1B in revenue for clients in the last 10 years
• Their team is located in the Americas, EMEA, and APAC, serving the world's largest B2B brands

Company Specialties:

• SEO, PPC, Social Media Marketing, Search Marketing, Content Marketing Strategy, Demand Generation, SaaS Marketing, ABM, Performance Marketing, Marketing Operations, Revenue Operations, Marketing Strategy, Performance Creative, Design, and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a well-established agency with a strong focus on B2B marketing and a global presence.

📊 Role Analysis

Career Level: Senior (Experienced professional with a proven track record in LinkedIn advertising and B2B marketing)

Reporting Structure: Reports directly to the Associate Director

Work Arrangement: Remote (100% virtual work from home, with the option to use state-of-the-art offices in Irvine, California)

Growth Opportunities:

• Potential to grow within the new LinkedIn-focused specialty agency
• Opportunities to work with a diverse range of mid-market and enterprise clients
• Chance to collaborate with internal teams and vendors to improve processes and drive results

ASSUMPTION: This role offers growth opportunities through working with a variety of clients and collaborating with internal teams to improve processes and drive results.

🌍 Location & Work Environment

Office Type: Remote-first (With state-of-the-art offices in Irvine, California)

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry and a strong job market
• The cost of living in Toronto is relatively high compared to other Canadian cities
• Toronto has a diverse range of neighborhoods and offers a wide range of cultural, recreational, and entertainment options

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely from anywhere in Canada

ASSUMPTION: Toronto offers a dynamic work environment with a strong job market and a diverse range of cultural and recreational opportunities. The cost of living is relatively high, so candidates should consider this when evaluating the salary range.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the Associate Director and other team members
• Final interview with the Director of the new LinkedIn-focused specialty agency
• Background check and reference check

Key Assessment Areas:

• Deep understanding of LinkedIn advertising and B2B marketing
• Strong communication and presentation skills
• Ability to analyze campaign performance data and make data-driven decisions
• Proven success with mid-market or enterprise accounts
• Cultural fit with Directive Consulting's values and work environment

Application Tips:

• Highlight your experience with LinkedIn advertising and B2B marketing in your resume and cover letter
• Include specific examples of successful campaigns you've managed and the results you've achieved
• Demonstrate your ability to analyze campaign performance data and make data-driven decisions
• Showcase your strong communication and presentation skills by clearly articulating your thoughts and ideas
• Tailor your application to Directive Consulting's values and work environment, emphasizing your cultural fit

ATS Keywords: LinkedIn Advertising, B2B Marketing, Paid Social Advertising, Campaign Optimization, Data Analysis, Client Communication, Budget Management, Strategic Planning, Cross-Selling, Upselling, Referrals

ASSUMPTION: The interview process will focus on assessing the candidate's understanding of LinkedIn advertising and B2B marketing, as well as their ability to analyze campaign performance data and make data-driven decisions. Cultural fit will also be a critical factor in the hiring process.

🛠️ Tools & Technologies

• LinkedIn Campaign Manager
• Zoominfo
• 6Sense
• Google Analytics
• GA4
• Excel
• Spring Health
• Headspace
• Omada
• One Medical
• Zoom
• Slack

ASSUMPTION: The tools and technologies listed are essential for performing the job's core responsibilities and working effectively in a remote environment.

👔 Cultural Fit Considerations

Company Values:

• People First
• Growth Mindset
• Collaboration
• Transparency
• Innovation

Work Style:

• Remote-first, with the option to use state-of-the-art offices in Irvine, California
• Flexible hours and the ability to work from anywhere in Canada
• Dynamic and collaborative work environment
• Strong focus on results and data-driven decision-making

Self-Assessment Questions:

• Do you live by Directive Consulting's core values, and how do they resonate with your personal values?
• Are you comfortable working remotely and managing your time effectively in a dynamic work environment?
• How do you approach continuous learning and growth in your role, and how do you apply that to your work?

ASSUMPTION: Directive Consulting values candidates who align with their core values, are comfortable working remotely, and have a strong growth mindset.

⚠️ Potential Challenges

• Managing multiple mid-market and enterprise clients simultaneously, requiring strong organizational and time management skills
• Working with a diverse range of clients, each with unique needs and expectations, which can be challenging and demanding
• Keeping up with the latest trends and best practices in LinkedIn advertising and B2B marketing, as the industry is constantly evolving
• Collaborating effectively with internal teams and vendors, requiring strong communication and project management skills

ASSUMPTION: This role presents several challenges, including managing multiple clients, working with diverse client needs, staying up-to-date with industry trends, and collaborating effectively with internal teams and vendors.

📈 Similar Roles Comparison

• This role is unique in its focus on LinkedIn advertising and the opportunity to work with a new specialty agency within Directive Consulting
• Compared to other Senior Strategist roles, this position offers a unique focus on LinkedIn advertising and the chance to be part of a new, fast-growing venture within an established agency
• Career path comparison: This role offers growth opportunities within the new LinkedIn-focused specialty agency and the potential to work with a diverse range of mid-market and enterprise clients

ASSUMPTION: This role is unique in its focus on LinkedIn advertising and the opportunity to be part of a new, fast-growing venture within an established agency. The career path comparison shows potential for growth and development within the new specialty agency and working with a diverse range of clients.

📝 Sample Projects

• Developing and executing a comprehensive LinkedIn advertising strategy for a mid-market B2B client, resulting in a 30% increase in qualified leads
• Optimizing a LinkedIn advertising campaign for an enterprise client, leading to a 25% reduction in cost per acquisition and a 15% increase in conversion rate
• Creating and implementing a targeted LinkedIn advertising campaign for a SaaS client, generating over 1,000 marketing-qualified leads in the first three months

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute successful LinkedIn advertising strategies, optimize campaigns, and generate results for clients.

❓ Key Questions to Ask During Interview

• Can you describe the structure and goals of the new LinkedIn-focused specialty agency, and how this role fits within that structure?
• How does Directive Consulting support the growth and development of its employees, and what opportunities are there for professional growth within this role?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does Directive Consulting approach collaboration and communication with internal teams and vendors, and what tools are used to facilitate this?
• What are the most challenging aspects of working with mid-market and enterprise clients, and how does Directive Consulting support its team members in overcoming these challenges?

ASSUMPTION: These key questions help the candidate understand the structure and goals of the new LinkedIn-focused specialty agency, the opportunities for professional growth, the role's priorities and success metrics, and the challenges and support available for working with mid-market and enterprise clients.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with LinkedIn advertising and B2B marketing, as well as your ability to analyze campaign performance data and make data-driven decisions
• Prepare examples of successful LinkedIn advertising campaigns you've managed and the results you've achieved
• Demonstrate your strong communication and presentation skills by clearly articulating your thoughts and ideas in your cover letter
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.