📌 Core Information
🔹 Job Title: Senior Acquisition Associate, Offline
🔹 Company: The Farmer’s Dog
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-11
🔹 Experience Level: 2-3 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategies for TV and other offline channels
- Managing channels end to end and supporting other channels
- Collaborating with cross-functional teams to set quarterly OKRs
- Building learning agendas and roadmaps for channels
- Building strong vendor relationships and leading business conversations
ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution, with a focus on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ Develop and implement strategies for TV and other offline channels
✅ Manage channels end to end, including planning, buying, and optimization
✅ Collaborate with cross-functional teams to set quarterly OKRs and ensure alignment with overall business goals
✅ Build learning agendas and roadmaps for channels, understanding how to structure, deploy, and measure experiments
✅ Build models and forecasts based on data and insights
✅ Build strong vendor relationships and lead conversations that center around appropriate business decisions
✅ Regularly research and make cases for big bets (new channels, strategies, etc.)
✅ Tangibly impact the performance of the business overall, focused on improving efficiency and scale across channels by leaning into opportunity and being quick to react to information
ASSUMPTION: This role requires a high level of ownership, with a focus on driving results and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of experience managing TV across planning and/or buying
Required Skills:
- Proven experience in TV planning and/or buying
- Strong analytical skills and data-driven mindset
- Excellent communication and negotiation skills
- Customer-centric approach
- Strong problem-solving skills and ability to experiment
- Familiarity with other offline channels (Print, Direct Mail, Audio, CTV) is a plus
Preferred Skills:
- Experience with media trends and culturally relevant moments
- Experience working in a fast-paced, dynamic environment
ASSUMPTION: Candidates should have a strong foundation in TV planning and buying, with a willingness to learn and adapt in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $82,000 - $95,000 USD Annual (representative of NYC market data)
Benefits:
- Dog-friendly office in Greenwich Village
- Market-competitive compensation and equity packages
- Comprehensive Healthcare, Dental, and Vision
- Company supported mental health benefits
- 12 week paid parental leave
- Competitive 401k plan with company match
- Flexible PTO
- Discounted fresh food for your pup
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on market data for the New York City area. The compensation package includes a robust market competitive package of base and equity.
📌 Applicant Insights
🔍 Company Context
Industry: Pet food and care
Company Size: 501-1,000 employees
Founded: 2014
Company Description:
- Radically improving the global pet food industry with a subscription service that sends freshly-made food directly to customers’ doors
- Focused on providing true peace of mind to dog lovers and improving the lives of pets
- Committed to hiring and supporting a diverse workforce and investing in internal structures to create an inclusive team
Company Specialties:
- Fresh, personalized dog food
- Pet care innovation
- Subscription-based business model
Company Website: https://www.thefarmersdog.com/careers
ASSUMPTION: The Farmer’s Dog is a rapidly growing company in the pet care industry, with a strong focus on innovation and customer-centricity.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Director of Offline
Work Arrangement: On-site, in-office culture with a focus on collaboration and engagement
Growth Opportunities:
- Potential to expand into new channels and take on more responsibility
- Opportunities to work on big bets and drive significant business impact
- possibility to grow into a leadership role as the team and company continue to scale
ASSUMPTION: This role offers significant opportunities for growth and impact, with a clear path for advancement within the team and company.
🌍 Location & Work Environment
Office Type: In-office, dog-friendly culture
Office Location(s): 214 Sullivan St, New York, New York 10012, US
Geographic Context:
- New York City is a major hub for the pet care industry
- The office is located in the Greenwich Village neighborhood, offering easy access to public transportation and nearby amenities
- The city offers a diverse range of cultural, culinary, and entertainment experiences
Work Schedule: Full-time, with a focus on collaboration and engagement in the office
ASSUMPTION: The in-office work environment at The Farmer’s Dog fosters collaboration, creativity, and engagement, with a strong focus on supporting employees in their personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Director of Offline and other team members
- Final interview with the Director of Marketing
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Communication and negotiation skills
- Customer-centric mindset and ability to work collaboratively
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in TV planning and buying
- Demonstrate a strong understanding of the role and how your skills and experience align with the required qualifications
- Showcase your passion for data and continuous learning
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: TV planning, TV buying, offline marketing, data analysis, customer-centric, media trends, negotiation, collaboration, vendor relationships
ASSUMPTION: The interview process at The Farmer’s Dog is designed to assess candidates' strategic thinking, data-driven decision-making, and cultural fit, with a focus on finding the best possible fit for the role and the team.
🛠️ Tools & Technologies
- TV planning and buying platforms (e.g., Strata, Mediaocean)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The tools and technologies used in this role are standard for the marketing industry, with a focus on data analysis, project management, and communication.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Data-driven decision-making
- Continuous learning and improvement
- Collaboration and teamwork
- Empathy and kindness
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Customer-focused and results-driven
Self-Assessment Questions:
- How do you approach data-driven decision-making in your work?
- Can you describe a time when you had to negotiate with a vendor or partner to achieve a better outcome?
- How do you stay up-to-date with media trends and culturally relevant moments?
ASSUMPTION: The ideal candidate for this role will be highly analytical, customer-centric, and collaborative, with a strong passion for data and continuous learning.
⚠️ Potential Challenges
- Managing multiple channels and priorities simultaneously
- Working in a fast-paced, dynamic environment with a focus on continuous improvement
- Navigating a rapidly growing company and evolving team dynamics
- Balancing short-term performance goals with long-term strategic thinking
ASSUMPTION: The challenges associated with this role are primarily related to the fast-paced, dynamic nature of the company and the need to balance short-term performance goals with long-term strategic thinking.
📈 Similar Roles Comparison
- This role is unique in its focus on offline marketing channels and data-driven decision-making
- Compared to other acquisition roles, this position offers a higher level of ownership and responsibility for channel performance
- Career path comparison: This role offers significant opportunities for growth and advancement within the team and company
ASSUMPTION: This role is unique in its focus on offline marketing channels and data-driven decision-making, with significant opportunities for growth and advancement within the team and company.
📝 Sample Projects
- Developing and implementing a new TV strategy to improve channel performance and efficiency
- Conducting a comprehensive analysis of other offline channels to identify opportunities for expansion and optimization
- Collaborating with cross-functional teams to develop and execute a quarterly OKR plan
ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to develop and execute strategic plans, analyze data, and collaborate with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does the company support the growth and development of its employees?
- What are the biggest challenges facing the team and company in the next 12 months, and how can this role help address them?
- How does the company approach diversity, equity, and inclusion (DEI) initiatives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and the company, and provides valuable insights into the team and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through The Farmer’s Dog Careers page
- Customize your resume and cover letter to highlight relevant experience and achievements in TV planning and buying, data analysis, and customer-centric mindset
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
- Follow up with the hiring manager within 48 hours of your interview to express your appreciation and reiterate your interest in the role
- If selected for the final round, be prepared to provide references and complete a background check
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
