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Senior Advisor Communications

Ministry of Social Development
Full-time
On-site
Wellington, Wellington, New Zealand
πŸ“£ Marketing Communications (MarCom)

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Advisor Communications

πŸ”Ή Company: Ministry of Social Development

πŸ”Ή Location: Wellington, New Zealand

πŸ”Ή Job Type: Permanent Full time

πŸ”Ή Category: Government Administration

πŸ”Ή Date Posted: April 27, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Providing strategic communications and engagement advice to Whaikaha
  • Contributing to the development and implementation of digital and social media strategies
  • Creating accessible and inclusive content for various digital platforms
  • Managing stakeholder engagement and media relations

ASSUMPTION: This role requires a high level of strategic thinking and strong communication skills to effectively advise and engage with stakeholders.

πŸ“‹ Key Responsibilities

βœ… Provide strategic communications and engagement advice to Whaikaha

βœ… Contribute to the development and implementation of digital and social media strategies

βœ… Create, edit, and manage content across digital platforms that meets New Zealand Government Web Standards

βœ… Develop and execute digital and social media plans, using analytics and insights to improve reach and accessibility

βœ… Manage stakeholder engagement, including media and speech writing

βœ… Provide technical leadership and senior expertise on complex communications, media, or stakeholder engagement programmes

ASSUMPTION: This role requires a mix of strategic planning, hands-on content creation, and stakeholder management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Journalism, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) in a communications role, with a focus on digital strategy, content development, and stakeholder engagement

Required Skills:

  • Excellent written and verbal communication skills
  • Strong analytical and problem-solving skills
  • Proven experience in digital strategy and content development
  • Knowledge of New Zealand Government Web Standards
  • Ability to work effectively with a wide range of stakeholders

Preferred Skills:

  • Experience working in the New Zealand public sector
  • Fluency in Te Reo Māori or other languages spoken in New Zealand
  • Experience working with disabled people and their communities

ASSUMPTION: While a degree in a related field is preferred, equivalent experience and a strong portfolio may be considered.

πŸ’° Compensation & Benefits

Salary Range: NZD 102,533 - 124,402 per year

Benefits:

  • Government employee benefits package
  • Flexible work arrangements
  • Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: Salary range is based on the New Zealand Government's pay scales for senior communications roles.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Government Administration

Company Size: 5,001-10,000 employees

Founded: 2001

Company Description:

  • Ministry of Social Development (MSD) is the New Zealand government agency responsible for social development, including income support, employment services, and family support
  • MSD works closely with other government agencies, non-government organizations, and communities to make a positive and lasting difference in the lives of New Zealanders
  • MSD offers varied careers in policy, corporate support, service delivery, and more, with professionals operating in over 300 locations across New Zealand

Company Specialties:

  • Income support and employment services
  • Family support and community development
  • Policy development and research

Company Website: www.msd.govt.nz

ASSUMPTION: MSD's large size and diverse range of services offer opportunities for career growth and development within the organization.

πŸ“Š Role Analysis

Career Level: Senior Advisor

Reporting Structure: Reports directly to the Head of Communications or a similar role

Work Arrangement: On-site, with potential for flexible work arrangements

Growth Opportunities:

  • Progression to a management or leadership role within the communications team
  • Expanding expertise in digital strategy and content development
  • Broadening knowledge of the New Zealand public sector and government communications

ASSUMPTION: This role offers opportunities for career growth and development within the communications field and the broader public sector.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): 56 The Terrace, Wellington, 6011, NZ

Geographic Context:

  • Wellington is the capital city of New Zealand, offering a vibrant urban environment with a high quality of life
  • The office is located in the central business district, with easy access to public transportation and amenities
  • Wellington has a temperate marine climate, with mild winters and warm summers

Work Schedule: Standard office hours, with potential for flexible work arrangements

ASSUMPTION: Wellington's central location and vibrant culture make it an attractive place to live and work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video interview with the hiring manager
  • In-person interview with the hiring manager and a panel of stakeholders
  • Reference checks and final decision

Key Assessment Areas:

  • Communication skills and strategic thinking
  • Digital strategy and content development expertise
  • Stakeholder management and engagement skills
  • Alignment with MSD's values and mission

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Provide specific examples of your experience in digital strategy, content development, and stakeholder engagement
  • Demonstrate your understanding of MSD's mission and values, and how your skills and experience align with the role's requirements

ATS Keywords: Strategic communications, engagement advice, digital strategy, content development, stakeholder engagement, media relations, speech writing, communications planning, digital platforms, analytics, accessibility principles, inclusive design, plain language, project leadership, community engagement

ASSUMPTION: MSD's recruitment process is designed to assess candidates' skills and fit for the role, with a focus on communication, digital strategy, and stakeholder engagement.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Content management systems (e.g., Adobe Experience Manager, Drupal)
  • Social media platforms (e.g., Facebook, Twitter, LinkedIn)
  • Analytics tools (e.g., Google Analytics, social media analytics)

ASSUMPTION: Familiarity with these tools and technologies is expected, but training may be provided for the right candidate.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Respect for diversity and inclusion
  • Integrity and accountability
  • Collaboration and partnerships

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How do you demonstrate respect for diversity and inclusion in your work?
  • Can you provide an example of a time when you had to adapt to a significant change in your work environment?
  • How do you approach building and maintaining effective working relationships with stakeholders?

ASSUMPTION: MSD values diversity, inclusion, and collaboration, and seeks candidates who align with these values.

⚠️ Potential Challenges

  • Managing multiple stakeholders with competing priorities and expectations
  • Keeping up with the fast-paced and ever-changing digital landscape
  • Working in a high-pressure environment with tight deadlines
  • Navigating the complexities of the New Zealand public sector and government communications

ASSUMPTION: These challenges require strong communication, stakeholder management, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • Compared to related roles in the private sector, this role offers the opportunity to work on high-impact communications initiatives that directly influence government policy and public opinion
  • In the New Zealand public sector, this role is similar to communications roles in other government agencies, with a focus on digital strategy and stakeholder engagement
  • Career progression in government communications typically involves moving into management or leadership roles within the communications team or transitioning to a policy or strategic advisory role

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the private sector and other government agencies.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive digital and social media strategy for a major government initiative
  • Creating accessible and inclusive content for a wide range of stakeholders, including disabled people, Māori and Pacific communities, and the general public
  • Managing a high-profile media campaign in response to a significant event or crisis

ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for this role.

❓ Key Questions to Ask During Interview

  • How does this role contribute to MSD's mission and strategic goals?
  • What are the key priorities for this role in the first 90 days?
  • How does MSD support the professional development and growth of its communications team members?
  • What are the key challenges facing the communications team in the next 12-24 months, and how can this role help address them?
  • How does MSD engage with and support disabled people, Māori and Pacific communities, and other diverse stakeholders in its communications efforts?

ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role and MSD's communications priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the MSD Careers portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills, using the ATS keywords provided
  • Prepare examples of your work that demonstrate your digital strategy, content development, and stakeholder engagement skills
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.